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If you run an ecommerce store, an effective repricer is one of the most useful tools that can help you stand out from the competition, attract more buyers, and ultimately grow your profit.
With an online market that’s hyper-competitive and constantly changing, sellers must constantly ensure that their listings have the most preferable prices out there. An effective repricer does all this automatically, making a huge difference in productivity, visibility, and sales.
Plus, according to Walmart’s first-party data, sellers who used their repricer saw an increase of up to 50% in Buy Box wins and up to 60% increase in the total value of goods sold. This just solidifies the notion that repricers are no longer just nice-to-haves, but a core part of any Walmart seller’s toolkit.
The basic function of any repricer is to adjust the prices on your catalog based on a set of rules. These rules are determined by different variables, such as the existing data from Walmart’s API, marketplace pricing, real-time data, advanced algorithms, and more. The range ultimately depends on the repricing software.
These tools also give you a detailed overview of each listing, such as:
All of these variables can be used to determine the most relevant repricing strategy for your online business.
In order to set rules for any repricer, you need to know your margins. This means coming up with a repricer strategy to apply to possible market scenarios. Walmart Marketplace has its own built-in repricer that shows how this can work.
Walmart’s repricer allows sellers to enable automatic price adjustments for items in their catalog based on these 3 strategies:
This automatically adjusts your price to match or beat what is considered the most competitive price on the market. This looks at both the Walmart Buy Box and any external prices.
For example, if the lowest offer on both Buy Box and an external marketplace goes from $10 down to $8, and your repricer rule is set to beat the price by 0.50, then your price will automatically adjust to $7.50. That way, your listing gives customers the best price.
Employing the same logic, this second strategy compares your prices and automatically adjusts to match or beat prices found on external marketplaces only. It doesn’t take into consideration the Buy Box prices, so it’s most effective for items that are more commonly offered on other marketplaces.
For example, if the lowest price on an external marketplace drops from $20 to $18 and your rule is set to beat the price by 0.50, then your listing will automatically adjust to $17.50. Your Walmart listing then features the best price among other online platforms.
To determine whether this is a better strategy, you can check the competitor information on each listing, which can be found in the repricer’s item report.
This lets you match or beat the prices on Buy Box only. It’s best for sellers who are determined to get the spot on the Buy Box.
For example, if the Buy Box price for an item suddenly decreases from $50 to $45, and your rule is set to match this price, then your listing will automatically adjust to $45.
Note that the lowest pricing is only one of the key factors that can determine a Buy Box winner. Walmart also takes a look at other attributes such as inventory, delivery, and content. If you want to check which offers are competing for Buy Box prominence, a report is also available on the Walmart repricer.
These 3 strategies may be effective for some ecommerce shops, but it’s good to know that sellers are not limited to just these. There are various online selling tools available that allow for more complex repricing rules and automation.
Not all repricing tools are built the same. The competitive online marketplace is constantly evolving, and along with it, the tools to optimize each online store.
So, how can you be sure that a particular tool is the best repricer for your ecommerce business? Keep in mind that a highly effective repricing tool gives you:
Now that we know what to look for, let’s see some of the best repricing tools to boost your sales at Walmart.
SellerActive is a highly competitive repricer that can help sellers capture the Buy Box up to 72% of the time. Though they rely mostly on Walmart API, it’s the platform’s speed that makes it stand out. Automatic price updates occur every 46 seconds, ensuring that products are listed at their best price. This, along with highly customizable plan features, lets businesses pick and choose the software that aligns with their business objectives.
Price: Varies based on features and monthly GMV
Free Trial Available: Yes
Key Features:
Powered by AI, Informed claims to be the fastest Amazon repricer. They also help Walmart sellers drive profits using smart algorithms and insights. Their repricing tool work 24/7, and users can choose to be as hands-on or hands-free as they want. For a snapshot of how the customization works, there’s a live simulator on their website that lets you toggle the settings and preview options.
Price: Starts at $99/month
Free Trial Available: Yes
Key Features:
A Walmart-approved solution provider, MonsterSeller relies on the Walmart API to make pricing decisions. They offer simple, fuss-free pricing that helps you get the Buy Box. On top of that, they also give users the full multichannel experience. The platform allows sellers to do everything from managing products to doing inventory and tracking orders in one control center.
Price: Starts at $49/month
Free Trial Available: Yes
Key Features:
If you’re looking for an aggressive repricer that collects data beyond Walmart’s API, consider Flashpricer. They boast instant updates that beat competitors by an average of 15 minutes, lightning-fast speeds on all plans, and 1-click price changes for seamless and highly efficient online operations.
Price: Starts at $99/month
Free Trial Available: Yes
Key Features:
If you’re already an experienced Amazon seller expanding to Walmart, SmartRepricer can give you the edge you need. It’s one of the world’s leading AI-powered repricers, designed for instant, intelligent price adjustments that keep you ahead of the competition on Amazon. Aside from customizable strategies and advanced algorithms, you’ll benefit from detailed reports that let you look into your pricing performance.
Price: Starts at $49/month
Free Trial Available: Yes, you can get started on a free 14-day trial here.
Key Features:
Free Training: Access Customer Coaching classes to master SmartRepricer’s features and get the most out of your investment.
At Walmart, the highly coveted Buy Box is prime real estate. Products that find a spot there have the opportunity to grab more than 80% of market sales. This turns the platform into a competitive landscape that can only be won using intelligent tools backed by precise strategies.
While this may add to the many challenges that Walmart sellers face, investing in an effective repricer is one way to give your business the upper hand in an instant. The ability to delegate tedious tasks like bulk editing and manually checking competitor data is one of this tool’s biggest strengths.
A good repricer does more than just update your prices—it becomes a key part of your business strategy. It saves you time and lets you dive into tasks that truly drive growth, like expanding your product line, refining your marketing, and finding new ways to boost profits. So, choose the right repricer, so you can focus on scaling your business while it handles the pricing game.