There are a host of ways to enhance your presence on Amazon – if your brand has its own product page, for example, you’re already off to a great start!
But how can you enhance it further? Beyond the basic image and text content that already serves to draw buyers to your page?
Every purchase is, before it ever gets to checkout, a fact-finding mission. Buyers want to make as informed a decision as they can when parting ways with their money. Each one comes to a potential transaction with a list of questions and
A+ content gives brands the best chance of answering them.
A+ content builds on top of the usual tools, allowing sellers to use more layers of content to give shoppers an understanding of a product, these include:
It also gives more opportunity to showcase the brand as a whole with a broader kit of multimedia tools like:
The added value in terms of brand experience also translates to sales, with Amazon suggesting that the use of A+ tends to increase sales by an average of between 3-10%, with the difference depending on factors like price, quality of content and product category.
A+ is available only to brand owners approved through the Amazon Brand Registry process and up-and-coming brand owners that are part of certain programmes like Amazon Exclusives and Launchpad.
Unlike with many ASINs that are sold by multiple vendors, only product tha are sold exclusively by one seller can be promoted with A+.
Not all A+ content is paid – all brands have “Basic+” capabilities for free, offering them five modules for which they would be able enhance their reach with more use of images, keywords and information on the product.
For those that are willing to pay, “Premium A+” adds an extra two modules – for a total of seven – and lets brands have longer videos of up to three minutes, integration with Alexa, full-width images and mobile-friendly interfaces, among other things.
Getting going is simple enough – the A+ portal can be accessed on Vendor Central under the Merchandising Tab, from where you can select your five modules (to begin with) and add content to be submitted.
Some tips to get you started:
Lastly, having killer A+ material won’t amount to much if no one can see it. In order to make sales, you need to drive traffic to your page with ads.
Bear in mind that putting up a good A+ display is not something every brand can do in-house. It is an investment of both time and money and putting out a good product will take help from content experts – photographers, graphic designers, videographers etc. – to make sure you don’t have to keep resubmitting.
This is especially true if you want to fork out money for Premium A+, which can set you back anywhere between $250,000 and $500,000 on top of design costs – you want to make sure you get a return on that investment.
Schedule a free 30-minute audit call with a specialist today.
Our Solution Architects are trained to understand your business and present your best options to grow on Amazon. All advice is customized to your needs.
Threecolts acquires, launches, and grows eCommerce software & services, and owns other stellar businesses including Old Street Media, HotShp, SellerBench, Tactical Arbitrage, Bindwise, RefundSniper, ChannelReply, and FeedbackWhiz.
Old Street Media supports businesses with their advertising, inventory management, and other eCommerce services. We collaborate with over 4000 brands and have generated $600M in sales in the past year.
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