Rithum (formerly ChannelAdvisor) has been around since 2001, serving as a recognizable name in multichannel ecommerce management. But for today\u2019s brands, the platform often feels outdated \u2014 slow to implement, heavy on manual work, rigid in customization, and expensive to maintain.<\/p>\n\n\n\n
That\u2019s where Multichannel Pro<\/strong><\/a> comes in. Built for speed, flexibility, and scale, Multichannel Pro adapts to your business \u2014 not the other way around. Here are the five biggest issues Rithum customers face, and how Multichannel Pro solves them.<\/p>\n\n\n\n The problem with Rithum<\/strong> The lack of transparency around setup also adds stress. Many clients sign contracts expecting speed, only to discover that the process involves endless back-and-forth, rigid templates, and a one-size-fits-all workflow that doesn\u2019t map to their actual needs. By the time you\u2019re live, you\u2019ve already lost critical time, money, and sometimes market share.<\/p>\n\n\n\n How Multichannel Pro excels<\/strong> This means your team gets a platform that\u2019s operational from day one, delivering ROI immediately instead of draining resources in limbo.<\/p>\n\n\n\n The real impact<\/strong> With Multichannel Pro, implementation isn\u2019t a roadblock \u2014 it\u2019s your launchpad.<\/strong><\/p>\n\n\n\n The problem with Rithum<\/strong> Adding new channels is especially painful. Each marketplace has its own requirements, templates, and quirks, and Rithum often provides little more than generic tools and documentation. Teams are left doing the heavy lifting themselves, mapping attributes by hand, reformatting catalogs, and waiting on slow updates that block growth.<\/p>\n\n\n\n The result? Scaling to new channels becomes a months-long project<\/strong> instead of a growth driver<\/strong>. Businesses miss out on revenue opportunities, fall behind competitors, and carry the frustration of expensive software that still demands endless manual effort.<\/p>\n\n\n\n How Multichannel Pro excels<\/strong> Case study: Puma<\/strong> With Multichannel Pro, Puma launched its entire 30,000-SKU catalog on TikTok in under a week<\/strong>. That speed wasn\u2019t just a win for efficiency \u2014 it meant Puma could capture a fast-growing channel at the perfect time, driving sales and visibility without being bogged down in technical delays.<\/p>\n\n\n\n The real impact<\/strong> With Multichannel Pro, scaling to new channels becomes a competitive advantage<\/strong> \u2014 not a bottleneck.<\/p>\n\n\n\n The problem with Rithum<\/strong> Want a custom rule for inventory allocation? Need your listings to follow a specific sequence? Looking for workflows tailored to your business logic? With Rithum, the answer is almost always the same: pay more, wait longer, and hope it gets delivered.<\/strong><\/p>\n\n\n\n And even then, the results are often partial fixes or compromises that never fully solve the underlying need. For many brands, this becomes a cycle of frustration \u2014 constant ticket requests, long delays, and additional costs just to make the software usable for their business.<\/p>\n\n\n\n How Multichannel Pro excels<\/strong> Example: Aging Amazon inventory optimization<\/strong> This logic allowed the brand to reduce long-term storage fees<\/strong>, move older inventory first, and keep their FBA accounts healthier.<\/p>\n\n\n\n With Rithum, this level of customization would have been expensive, delayed, and potentially unsupported<\/strong>. With Multichannel Pro, we scoped and delivered it as part of the client\u2019s workflow \u2014 no endless waiting, no nickel-and-diming.<\/p>\n\n\n\n The real impact<\/strong><\/p>\n\n\n\n With Multichannel Pro, you\u2019re not locked into a rigid mold \u2014 you get a system that evolves around your business.<\/strong><\/p>\n\n\n\n The problem with Rithum<\/strong> This creates:<\/p>\n\n\n\n Instead of being a single source of truth, Rithum becomes just one piece in a messy, fragmented tech stack.<\/p>\n\n\n\n How Multichannel Pro excels<\/strong> No extra vendors. No patchwork solutions. Everything is consolidated with one trusted provider.<\/p>\n\n\n\n The real impact<\/strong><\/p>\n\n\n\n With Multichannel Pro, businesses reduce complexity and gain efficiency by running their entire operation from one system \u2014 something Rithum simply can\u2019t provide.<\/p>\n\n\n\n The problem with Rithum<\/strong> This model makes it difficult for businesses to scale profitably. The bigger you get, the more you end up paying \u2014 without necessarily getting more value.<\/p>\n\n\n\n How Multichannel Pro excels<\/strong> The real impact<\/strong><\/p>\n\n\n\n With Multichannel Pro, pricing is a partnership, not a penalty. You pay for what matters, and we build flexibility around your business \u2014 something Rithum\u2019s model simply doesn\u2019t allow.<\/p>\n\n\n\n In today\u2019s fast-moving ecommerce landscape, brands can\u2019t afford slow setups, clunky manual processes, rigid workflows, or pricing models that punish growth. They need a better Rithum alternative<\/a>.<\/p>\n\n\n\n Multichannel Pro delivers for businesses: speed, automation, true customization, an all-in-one toolkit, and client-first pricing. The result is a platform that doesn\u2019t just manage your multichannel operations \u2014 it helps you scale them with confidence, efficiency, and profitability. <\/p>\n\n\n\n1. Painfully slow implementation<\/strong><\/h2>\n\n\n\n
Rithum\u2019s onboarding is notorious for being slow and resource-draining. Brands often wait months before going live<\/strong>, sometimes longer, while still being billed. For companies planning seasonal launches or entering new marketplaces, this delay is crippling \u2014 you\u2019re burning budget without generating sales. On top of that, Rithum frequently promises timelines and features that don\u2019t materialize, leaving teams frustrated and forced to adjust expectations midstream.<\/p>\n\n\n\n
Multichannel Pro flips this process on its head. We:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
For brands, the difference is night and day:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n2. Heavy manual effort to list and expand channels<\/strong><\/h2>\n\n\n\n
One of the biggest frustrations with Rithum is the sheer amount of manual work required just to create and manage listings<\/strong>. Even after investing heavily in their technology, brands find themselves spending weeks \u2014 sometimes months \u2014 building out listings and pushing them live.<\/p>\n\n\n\n
Multichannel Pro makes listing fast, automated, and repeatable<\/strong>:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
A global brand like Puma<\/strong> has one of the most complex catalogs in the industry, with over 30,000 SKUs<\/strong> spanning multiple product lines, attributes, and variations. With Rithum, this type of rollout would have taken months of manual work and constant back-and-forth<\/strong>.<\/p>\n\n\n\n
For businesses of all sizes, the implications are huge:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n3. Rigid workflows vs. true customization<\/strong><\/h2>\n\n\n\n
Even after brands go through Rithum\u2019s long onboarding process, they discover that the platform doesn\u2019t really mold to their needs. It forces businesses into rigid, one-size-fits-all workflows<\/strong> that rarely match how they actually operate.<\/p>\n\n\n\n
<\/strong>We take the opposite approach. Multichannel Pro is built to adapt around you<\/strong>:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n<\/ul>\n\n\n\n
Whenever one of our clients sold a unit of inventory on a non-Amazon channel<\/strong>, they didn\u2019t want it pulled from their general warehouse first. Instead, they wanted the system to:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n4. Missing all-in-one functionality<\/strong><\/h2>\n\n\n\n
<\/strong>Rithum positions itself as a multichannel tool, but in reality, it only covers a narrow slice of what modern ecommerce businesses need. Most brands discover quickly that they still have to bolt on additional third-party systems \u2014 a separate shipping solution, a PIM for catalog data, and a helpdesk for post-purchase support.<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/strong>Multichannel Pro is designed to be a true all-in-one platform<\/strong>, covering the entire ecommerce lifecycle under one roof:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n5. Rigid, expensive pricing<\/strong><\/h2>\n\n\n\n
<\/strong>Rithum\u2019s pricing is one of the biggest pain points for clients. It\u2019s not just the high monthly fees<\/strong> \u2014 they also take a percentage of your revenue<\/strong>, cutting into margins as you grow. On top of that:<\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
Our philosophy is simple: pricing should be predictable, fair, and aligned with your success.<\/strong><\/p>\n\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n
<\/li>\n\n\n\n\n
<\/li>\n\n\n\nStart growing with Multichannel Pro<\/strong><\/h2>\n\n\n\n