The Amazon SAS Core program is designed to help seasoned Amazon sellers reach new customers and increase their sales. When you sign up, Amazon will give you a trusted Amazon advisor who\u2019s a full-time employee with the company. The role of this advisor is to help manage your account so you can identify untapped opportunities and strategies.<\/p>\n\n\n\n
The account manager can help you stay updated with the latest programs and offers, including beta and pilot programs. They can also provide operational support like A+ Content<\/a> recommendations, catalog optimization, and listing creation. If you encounter any issues with your listings, the account manager will help expedite the resolution. This is particularly helpful for listing bans and operational disruptions. <\/p>\n\n\n\n Think of it as getting an \u201cAmazon Insider,\u201d a premium Customer Service support representative right within Amazon. <\/p>\n\n\n\n To better gauge if the program is valuable to your business, evaluate how the following features fit into your goals. <\/p>\n\n\n\n There are lots of time-consuming tasks on Amazon, such as cleaning duplicate listings, reclassifying listing categories, updating product listing attributes, and more. Your Amazon account manager can handle all of these technical tasks for you, especially in reclassifying Adult products and putting your Amazon listings under the right browse nodes.<\/p>\n\n\n\n While you can do all of the above tasks on your own, your time is best spent elsewhere. If you don\u2019t have a dedicated person on your team assigned to complete all of the manual tasks, then signing up for the Amazon SAS Core program will be worth it. <\/p>\n\n\n\n If your Amazon account frequently encounters issues like compliance issues, hijacked listings, catalog issues, denied inventory claims, and more, then having an \u201cAmazon Insider\u201d is a great help. They can resolve a lot of issues that the regular Amazon Seller Support can\u2019t. <\/p>\n\n\n\n According to Amazon, your account manager won\u2019t just treat the symptoms. They\u2019ll identify the root cause, especially if you\u2019re encountering these issues frequently. They\u2019ll come up with proactive solutions and best practices. Doing so will help you avoid these issues in the long run.<\/p>\n\n\n\n For many sellers, just having their Amazon up and running in the quickest possible time makes the Amazon SAS Core program worth it. <\/p>\n\n\n\n Your Amazon account manager will provide you with advertising dashboards, catalog dashboards, and other data dashboards that will show how your business is performing. You have access to these same data within your Amazon account, but your account manager will organize them so you can identify opportunities in areas like fulfillment, conversion growth, merchandising, global expansion, and more. <\/p>\n\n\n\n They can also offer personalized optimization recommendations. If you\u2019re a busy business owner without enough time to go over the massive data on your Amazon account, then having a trusted advisor organize and analyze it for you helps. However, if you like crunching numbers on your own, then you can always access the real-time data and make your own inferences from it. <\/p>\n\n\n\n Being in the Amazon SAS Core program gives you priority access to new programs, pilots, and betas that are designed to help you achieve your objectives. Your advisor will help you with various Amazon deal types like coupons, lightning deals, 7-day deals, Deal of the Day, and Prime Exclusive Discounts. <\/p>\n\n\n\n Your account manager will help you develop strategies to take advantage of these promotions so you\u2019ll get your deals approved. They\u2019d also help you prepare for special events and holidays<\/a> to ensure you maximize these high-traffic events. <\/p>\n\n\n\n Running promotions is a great way to increase your sales and attract new customers. If you don\u2019t have a dedicated Amazon agency or an internal team to handle this part of your business, then an Amazon advisor is a great help. Just take note that they won\u2019t help with PPC campaigns, so you\u2019d still need to do that strategy on your own. <\/p>\n\n\n\n Before jumping into the Amazon SAS Core program, you need to understand its benefits and drawbacks first. <\/p>\n\n\n\n The following advantages make a compelling case for signing up for the Amazon SAS Core program:<\/p>\n\n\n\n While not exactly disadvantages, the following are things you have to consider before signing up. These are the costs of signing up, and you have to be prepared for them:<\/p>\n\n\n\n If you need more information about the program and its viability for your business, you can always talk to an Amazon sales representative. They\u2019ll advise if the program is for you or not. Generally, it\u2019s recommended to consider the program if you\u2019ve been selling on Amazon for more than a year. <\/p>\n\n\n\n If you\u2019re just starting an Amazon store, then the program might not be the best investment of your resources. While Amazon may still consider your business for the program, they\u2019ll most likely prioritize experienced sellers. <\/p>\n\n\n\n Once you\u2019ve decided to sign up for the Amazon SAS Core program, you need to talk to an Amazon Sales Representative who will ask several questions to determine your eligibility. To know if your business is eligible, it must meet the following requirements:<\/p>\n\n\n\n If you meet the above requirements, just head over to the Amazon SAS Core website<\/a> and click \u201cContact Strategic Account Services\u201d<\/strong>. You\u2019ll be asked to complete the form below and wait for an Amazon Representative to reach out. <\/p>\n\n\n\n The program is open to both brand owners and resellers as long as you meet the eligibility requirements. There\u2019s no monthly revenue limit, but judging by the program costs, it\u2019d be best if your store is earning six to seven figures per year. <\/p>\n\n\n\n If you\u2019re still unsure about the program, check out the answers to these commonly asked questions:<\/p>\n\n\n\n According to Amazon, SAS account managers receive \u201cin-depth training on topics that include fulfillment and inventory, selection and conversion growth, merchandising and advertising, and global expansion (and many more).\u201d They\u2019re full-time Amazon employees and are required to have professional experience in relationship management and negotiation. <\/p>\n\n\n\n Since they manage multiple clients, they must also be good at prioritizing, scheduling, and time management. They\u2019re highly analytical and can create inferences from available data. However, based on an Amazon job post, ecommerce experience is only preferred, not required. Experience in account management, marketing, and buying for industries like retail, telecom, tech, and hospitality is also a preference. <\/p>\n\n\n\n But while Amazon strives to hire and promise the best, seller experiences vary. Some sellers claim to have competent account managers, and some wish they\u2019d been assigned a better person. Most sellers agree that the personalized data insights and operational support features are things they could do on their own. <\/p>\n\n\n\n If you have any feedback on the service level you\u2019re receiving from your account manager, you can use the \u201cLeave Feedback Anytime\u201d link in their email signature. This sends you to a feedback tool where you can share your feedback. You can also reach out directly to their manager.<\/p>\n\n\n\n You have scheduled monthly check-ins with your account manager where they\u2019ll review your business plans and goals. You can also reach them by phone and email, and expect availability during regular business hours. <\/p>\n\n\n\n While Amazon claims that it limits the number of sellers assigned to each account manager, you can expect your manager to handle 12 to 15 seller accounts. These accounts will have varying needs and business complexity, and your manager will be dividing their time among them. <\/p>\n\n\n\n Despite the volume of work involved, most sellers claim that response rates are better than Amazon Seller Support. Most account managers will get back to you within days of reaching out to them. <\/p>\n\n\n\n You can cancel your Amazon SAS program enrollment after the minimum 3-month contract period. You can do this via the Premium Services Hub on Seller Central. Just go to Seller Central > Growth > Premium Services > Manage > Cancel Program. <\/p>\n\n\n\n When you cancel your enrollment, it will end on the last day of the cancellation month. Afterward, you won\u2019t receive additional fees.<\/p>\n\n\n\n If you\u2019re a large seller with an established Amazon presence and high-volume sales, Amazon SAS Core will be a worthwhile investment. They\u2019ll help optimize operations, improve marketing strategies, and increase your profitability. You\u2019ll recognize their worth, especially if you have a broad range of products and a complex business structure. <\/p>\n\n\n\n However, if you\u2019re a small seller, then Amazon SAS Core isn\u2019t suitable for your business. For starters, the premium price tag is prohibitive and not cost-effective. You can also get overwhelmed with the advanced features and services SAS Core offers, which may be unnecessary for your business. <\/p>\n\n\n\n If you operate in a niche market, you know your customers better and you\u2019re the best person to develop your own tailored marketing strategies. A SAS Core manager provides very little value in your situation since they won\u2019t have the same intimate knowledge of your target market. <\/p>\n\n\n\n Likewise, many small sellers find that Amazon\u2019s standard seller tools and resources are more than enough to help them scale their business. If they need further functionality, they can always use accredited third-party Amazon software to boost their business.<\/p>\n\n\n\n If Amazon SAS Core sounds like an expensive investment, then you can check out the following alternatives to boost your Amazon business.<\/p>\n\n\n\n If you own and develop your own brand, then you should go and explore the Amazon Brand Registry<\/a>. It\u2019s a service that protects your brand from fraud and abuse by identifying and preventing counterfeits. It will also help you avoid trademark registration pitfalls when you enroll in its IP Accelerator. <\/p>\n\n\n\n You also get access to advanced brand-building tools like A+ Content for enhancing your product details, Sponsored Brands for driving brand discovery, Amazon Stores that give you a customizable storefront, Amazon Vine<\/a> for enhancing product reviews, and more.<\/p>\n\n\n\n Does your product have tons of competition? Do you want to keep earning that Buy Box<\/a>? Having the most competitive price will guarantee that customers keep purchasing your product. However, manually adjusting them is time-consuming. <\/p>\n\n\n\n With automated repricing solutions like SmartRepricer<\/a>, you can maximize your Amazon profits by automatically adjusting your prices based on market conditions and improving your listings. You can swiftly adjust your pricing strategy so you can maintain a strong market presence.<\/p>\n\n\n\n If you\u2019re a seasoned seller, you know how important data and numbers are to your business. However, with the barrage of information, it can be difficult to focus on the right metrics. <\/p>\n\n\n\n An Amazon account manager will consolidate your data and give you monthly reports. But you can replicate the service with a customizable profit analytics platform that gives all the crucial metrics on one simple screen. <\/p>\n\n\n\n FeedbackWhiz Profits<\/a> is a tool that lets you do just that\u2014customize your analytics using your own expense categories. <\/p>\n\n\n\n You can include all the inventory management costs and break down your sales, taxes, promotions, refunds, and fees. Then you can view in one dashboard all of your profits and losses across multiple Amazon marketplaces. From these consolidated and customized data, you can make data-driven decisions that will propel your Amazon business forward.<\/p>\n\n\n\n1. Operational support<\/strong><\/h3>\n\n\n\n
2. Issue assistance<\/strong><\/h3>\n\n\n\n
3. Personalized insights and recommendations<\/strong><\/h3>\n\n\n\n
4. Programs, deals, and early access <\/strong><\/h3>\n\n\n\n
Benefits and drawbacks of Amazon SAS Core<\/strong><\/h2>\n\n\n\n
Benefits<\/strong><\/h3>\n\n\n\n
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Drawbacks<\/strong><\/h3>\n\n\n\n
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Getting started with Amazon SAS Core<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nFrequently asked questions about Amazon SAS<\/strong><\/h2>\n\n\n\n
Are Amazon SAS Core Managers competent?<\/strong><\/h3>\n\n\n\n
How can I engage my Amazon SAS Core manager?<\/strong><\/h3>\n\n\n\n
Can I cancel my SAS core program?<\/strong><\/h3>\n\n\n\n
Is Amazon SAS Core good for my business?<\/strong><\/h3>\n\n\n\n
Alternatives to Amazon SAS Core<\/strong><\/h2>\n\n\n\n
Register in the Amazon Brand Registry<\/strong><\/h3>\n\n\n\n
Invest in automated repricing solutions to stay competitive<\/strong><\/h3>\n\n\n\n
Streamline your analytics<\/strong><\/h3>\n\n\n\n