Amazon product inserts refer to printed marketing materials included inside the product packaging of goods sold on Amazon. They help add a human touch to what would otherwise be a purely digital transaction between Amazon FBA<\/a> or FBM sellers<\/a> and their customers. <\/p>\n\n\n\n While Amazon product inserts can seem like an old-school marketing strategy, Amazon sellers can effectively use product inserts for several things, such as:<\/p>\n\n\n\n Product inserts also come in several types, depending on their purpose. For example, you can use them as discount cards that provide special offers for your other products on Amazon. As thank-you cards, you can use them to include a personalized or even handwritten note to thank customers for their purchases. Amazon inserts can also function as guides, providing useful information about product usage, care instructions, warranty details, and maintenance tips. <\/p>\n\n\n\n To add Amazon product inserts to your packaging, all you need are the goods you’re selling on Amazon. The advantage of these inserts is that sellers aren’t required to register them via Amazon Seller Central<\/a>. Plus, you can always go the DIY route when it comes to making your product inserts using online graphic design tools like Canva. <\/p>\n\n\n\n Adding Amazon product inserts can seem like extra work for sellers, but it offers plenty of potential benefits when executed properly. These inserts are a cost-effective way to promote your business and products, as they don\u2019t require a significant upfront investment.<\/p>\n\n\n\n Aside from helping your brand stand out and getting more reviews, here are some other noteworthy benefits of using Amazon product inserts.<\/p>\n\n\n\n Amazon product inserts provide several ways for sellers to engage their customers. For instance, you can promote contests or giveaways using your inserts, enabling customers to continue engaging with your brand even after the purchase.<\/p>\n\n\n\n These contests or giveaways could be for new products, exclusive discounts, or special events, which not only keep the brand at the forefront of the customer’s mind but also encourage continued interaction. <\/p>\n\n\n\n Using inserts can significantly enhance your brand’s visibility, fostering recognition and awareness. They serve as an educational tool for shoppers, narrating your unique brand story and highlighting your distinct value proposition.<\/p>\n\n\n\n Note that for inserts to be effective at boosting brand awareness, they need to be aligned with your visual identity and branding, as this also creates a more cohesive experience for your customers. <\/p>\n\n\n\n Amazon product inserts are an excellent method to showcase your other products. Use them to upsell or cross-sell relevant, related, or even slow-moving items, based on your understanding of the customer’s preferences. Their purchase can also serve as a reference for what else you can offer them.<\/p>\n\n\n\n Note: <\/em><\/strong>Just make sure that your inserts don\u2019t try to encourage customers from shopping outside of the Amazon ecosystem, as that\u2019s prohibited.<\/p>\n\n\n\n A memorable unboxing experience can elevate your brand’s impression. The product’s initial presentation can affect the customer’s perception of the brand and product quality. <\/p>\n\n\n\n Thoughtful packaging or product inserts can make unboxing exciting and enjoyable, leading to higher customer satisfaction. Satisfied customers often become repeat buyers, thereby enhancing their loyalty. Not only are they likely to purchase more often, but they could also potentially boost profits by over 25%<\/a>.<\/p>\n\n\n\n Well-designed product inserts allow you to communicate directly and more effectively with customers. It\u2019s also a great way to let customers know that you care about them and are grateful for their support. For instance, you can include information on how customers can reach out to you on Amazon for any questions or concerns. <\/p>\n\n\n\n Including product inserts that would influence the feedback of Amazon customers, such as those that offer compensation in exchange for reviews, is a big no-no. According to the Amazon Seller University video on Amazon product insert compliance<\/a>, the platform monitors the products sold there to ensure that inserts don\u2019t contain any of the following:<\/p>\n\n\n\n The good news is that you can include Amazon product inserts to thank customers for their purchases or to ask them to leave an experience-based review. In addition to these, you can use Amazon product inserts to provide customers with detailed instructions and warranty information. Inserts can also be used to encourage buyers to follow your social media accounts or subscribe to your newsletter.<\/p>\n\n\n\n If you think your product inserts violate Amazon\u2019s customer reviews policies<\/a> and Seller Code of Conduct<\/a>, it\u2019s recommended that you immediately remove any FBA-handled inventory that includes such inserts. If you\u2019re an FBM seller, make sure that you remove these inserts before you ship your items. Not complying with the platform\u2019s product insert policies can result in the removal of your products or the revocation of your selling privileges. <\/p>\n\n\n\n You can easily use design tools like Canva and Adobe Express to design your Amazon product inserts. You\u2019ll just need to create a free account to start designing.<\/p>\n\n\n\n These platforms offer a variety of customizable templates. Select a template that suits your brand, then customize it by adding a personal message or your logo, and adjusting design elements like colors and fonts. <\/p>\n\n\n\n Once your design is complete, proceed to print your inserts. You can either print them yourself or seek the services of an online or local printing company.<\/p>\n\n\n\n Now, if you\u2019re working with a supplier, make sure that you share your product insert design with them so that they can print it out and include the insert in each package. <\/p>\n\n\n\n Amazon product inserts allow sellers to fill in any gaps in the customer\u2019s journey. From building brand knowledge to providing answers to frequently asked questions, here are some ways you can add value to customer experiences with your Amazon product inserts. <\/p>\n\n\n\n Product guides share tips and tricks that help customers use your products more effectively. When choosing to include product inserts that serve as guides, make sure that your instructions are easy to understand. They should also match your brand\u2019s style. <\/p>\n\n\n\n Amazon product inserts allow you to tell your story and let customers know more about what your brand is about. Use your inserts to share your mission and values, or to tell customers about how their purchase can support your initiatives. You can also include information that may be relevant to your target audience, such as if your products are cruelty-free or recyclable. <\/p>\n\n\n\n If you\u2019re selling a new product or marketing your products in a new marketplace, including inserts that double as an FAQs page helps customers learn how to set up or learn more about your products. When creating FAQ product inserts, consider adding eye-catching visual guides and using concise language when providing answers to the questions. <\/p>\n\n\n\n If you\u2019re running your Amazon business on multiple marketplaces, consider localizing your inserts. This strategy can enhance targeting and make your product inserts more relatable to specific audiences. You might consider using images that are familiar to a particular market, or even utilizing the local language in your inserts.<\/p>\n\n\n\n Including free samples is always a great way to pique customers\u2019 interest and get them excited about your products. Plus, they make for a great unboxing experience while allowing customers to try out your other products so they can make more informed purchasing decisions in the future. <\/p>\n\n\n\n They\u2019re also great if you\u2019re looking to cross-sell your products or introduce customers to new products. However, when including free samples, make sure that you communicate that they’re not incentivized.<\/p>\n\n\n\n To harness the full potential of Amazon product inserts, we\u2019re sharing helpful recommendations that will allow you to engage customers more effectively without violating Amazon\u2019s guidelines.<\/p>\n\n\n\n We\u2019ve already established that Amazon product inserts are versatile marketing tools. Now, before you create your inserts, determine what you want to achieve with them. Do you want to have more reviews? Are you looking to resolve recurring problems? Do you want to use inserts for upselling?<\/p>\n\n\n\n How you design your product inserts will also depend on your goal. For example, if you want to provide additional instructions to customers or answer FAQs, you can provide clear and easy-to-follow instructions on your inserts. If you want to upsell products, consider including photos of your other offerings, along with a compelling call to action (CTA) to encourage customers to check them out and boost your conversion rates. <\/p>\n\n\n\n It might be tempting to use your Amazon product inserts to include a lot <\/em>of additional information or helpful tips for customers. However, it\u2019s best to keep your inserts, from the design to the content, simple and easy to digest. <\/p>\n\n\n\n Refrain from including complex information or adding jargon. Instead, stick to the essentials and provide customers with clear instructions or easy-to-follow tips in bullet points. <\/p>\n\n\n\n When it comes to the design, don\u2019t go overboard with the graphic elements, and keep your layout balanced. This ensures that your insert doesn\u2019t end up confusing or distracting your customers. <\/p>\n\n\n\n Eye-catching insert designs can stand out and pique your audience\u2019s interest. When making your Amazon product inserts, consider using different fonts and high-quality images, switching up the layout, and adding bold or bright colors to grab your customers\u2019 attention. <\/p>\n\n\n\n Aside from your design, pay attention to the insert\u2019s copy, including your headline and CTA. Make sure that they\u2019re catchy, compelling, and on-brand. <\/p>\n\n\n\n Amazon product inserts should fit properly in your product packaging. It must not cause any damage to your product or any deformities to the product packaging. <\/p>\n\n\n\n And it shouldn\u2019t take up a lot of space. The standard size for Amazon product inserts is 3.5 x 2 inches, which gives you ample space to provide relevant or helpful information. <\/p>\n\n\n\n Whether it\u2019s an email, URL, phone number, or QR code, don\u2019t include anything that will take customers away from Amazon. <\/p>\n\n\n\n So, what can Amazon sellers do to still be able to promote their business? Consider including a message encouraging them to check out your Amazon store or other products. Additionally, instead of links, include helpful information, such as how they can get in touch with you via Amazon or its Buyer-Seller Messaging service<\/a>. <\/p>\n\n\n\n When including guarantees or extended warranties, only include accurate and transparent information. Don\u2019t make exaggerated claims or misleading statements that may lead to customer dissatisfaction. <\/p>\n\n\n\n Use clear language and include any specific warranty-related details. Doing so benefits both you and your customers. For sellers, this helps avoid any confusion or potential problems, as well as nurture customer loyalty. <\/p>\n\n\n\n The latter is crucial because 80% of value creation<\/a> stems from uncovering new revenues from your current customers. For customers, this allows them to easily understand the terms and conditions of your warranty claims. <\/p>\n\n\n\n We can\u2019t stress this point enough. Never offer incentives for customer reviews. <\/p>\n\n\n\n Furthermore, avoid asking customers to only give you positive reviews. Doing so will cause you to violate Amazon\u2019s policies, which could lead to serious consequences like the revocation of your selling privileges. <\/p>\n\n\n\n If you want to ask for feedback, make sure to do so in a neutral manner. This way, customers won\u2019t feel compelled to leave only positive reviews, which also gives them the opportunity to leave honest feedback. <\/p>\n\n\n\n Alternatively, consider offering discounts for their next orders, with promo codes that they can use exclusively on your Amazon store. <\/p>\n\n\n\n Aside from these tips, make sure that you don\u2019t use Amazon product inserts to disparage your competitors. Doing so will also cause you to violate Amazon\u2019s policy. Plus, it can put off your customers. <\/p>\n\n\n\n It\u2019s also worth noting that while you can share your social media pages, avoid asking customers outright for their contact information using external links on your product inserts. <\/p>\n\n\n\n Good product inserts build customer trust, boost engagement, and strengthen your brand presence on Amazon. All from a simple piece of paper.<\/p>\n\n\n\n But great product inserts are just the beginning.<\/p>\n\n\n\n Running an Amazon business means juggling dozens of tasks daily. That’s where Seller 365<\/a> comes in. We’ve bundled 10 Amazon seller apps into one subscription for $69\/month.<\/p>\n\n\n\n No more password chaos or subscription headaches. Just everything you need:<\/p>\n\n\n\n\n
How do I add inserts to my products?<\/strong><\/h3>\n\n\n\n
Why you should add product inserts<\/strong><\/h2>\n\n\n\n
Increase customer engagement<\/strong><\/h3>\n\n\n\n
Improve brand awareness<\/strong><\/h3>\n\n\n\n
Provide cross-selling and upselling opportunities<\/strong><\/h3>\n\n\n\n
Offer more memorable unboxing experiences<\/strong><\/h3>\n\n\n\n
Create stronger relationships with customers<\/strong><\/h3>\n\n\n\n
Amazon\u2019s policy on product inserts<\/strong><\/h2>\n\n\n\n
\n
Adding Amazon product inserts to your product packaging<\/strong><\/h3>\n\n\n\n
5 Amazon product insert ideas worth trying<\/strong><\/h2>\n\n\n\n
1. Product guides<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.threecolts.com\/blog\/wp-content\/uploads\/2025\/08\/product-inserts-953x1024.png\")
<\/figure>\n\n\n\n2. Brand knowledge<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.threecolts.com\/blog\/wp-content\/uploads\/2025\/08\/brand-knowledge-734x1024.png\")
<\/figure>\n\n\n\n3. FAQs<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.threecolts.com\/blog\/wp-content\/uploads\/2025\/08\/faqs-1-730x1024.png\")
<\/figure>\n\n\n\n4. Localized product inserts<\/strong><\/h3>\n\n\n\n
5. Free samples<\/strong><\/h3>\n\n\n\n
Best practices for using Amazon product inserts<\/strong><\/h2>\n\n\n\n
Determine your goals for your Amazon product inserts<\/strong><\/h3>\n\n\n\n
Keep your product inserts simple<\/strong><\/h3>\n\n\n\n
Create original designs<\/strong><\/h3>\n\n\n\n
Be mindful of the size of your product inserts<\/strong><\/h3>\n\n\n\n
Avoid including anything that\u2019ll take customers away from the platform<\/strong><\/h3>\n\n\n\n
Provide accurate information on guarantees or extended warranties<\/strong><\/h3>\n\n\n\n
Never offer incentives or compensation in exchange for reviews<\/strong><\/h3>\n\n\n\n
Accelerate your growth with Amazon product inserts<\/strong><\/h2>\n\n\n\n