{"id":9585,"date":"2022-11-25T17:33:00","date_gmt":"2022-11-25T17:33:00","guid":{"rendered":"https:\/\/www.threecolts.com\/blog\/?p=9585"},"modified":"2025-11-28T18:00:32","modified_gmt":"2025-11-28T18:00:32","slug":"diy-guide-product-photography-sell","status":"publish","type":"post","link":"https:\/\/www.threecolts.com\/blog\/diy-guide-product-photography-sell\/","title":{"rendered":"A DIY guide to product photography for more sales"},"content":{"rendered":"\n

So you’re selling products online, and you want to up your presentation game. One of the best ways to improve your online store’s visual appearance is by learning how to take high-quality photos. This guide to the perfect product photography setup will have you snapping incredible pictures in no time. \u00a0<\/p>\n\n\n\n

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Why Good Photos Matter<\/h2>\n\n\n\n

With access to high-end photography, your products naturally look much better. This, along with effective affiliate marketing<\/a>, can have a huge impact on your company\u2019s bottom line. First-rate product photography on a site such as Etsy<\/a> means a higher click<\/a> rate on a search page\u2014the golden difference between a winning conversion and no sale at all.<\/p>\n\n\n\n

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The problem is that photographers\u00a0charge<\/a>\u00a0anywhere from $1,000 to $3,000 a day. When you consider that you may need anywhere from five days to two months\u2019 worth of\u00a0professional<\/a>\u00a0photographer\u2019s day\u00a0fees<\/a>\u2014depending on the number of products you need documenting\u2014it\u2019s pretty clear that DIY photography is the best solution.<\/p>\n\n\n\n

The good news?<\/p>\n\n\n\n

It is 100 percent possible to teach yourself how to take photos that look high-end but cost a lot less than a professional photoshoot. And it’s not just about buying an expensive camera. As we explain below, the camera is only part of the equation.<\/p>\n\n\n\n

Other factors<\/a> affecting the outcome of your product images: are your studio<\/a> setup, styling, lighting<\/a>, and how you process and edit the photo. Yup, they all play a role in the outcome of your photography.<\/p>\n\n\n\n

As a bonus, when your brand has a cohesive<\/a> and confident visual style, your customers will come to expect quality and maintain loyalty and interest. After all, you took the time to learn about your customers\u2026<\/a> and this effort will show. Hopefully, this will result in return customers and more sales on sites like Amazon, eBay<\/a>, and Etsy.<\/p>\n\n\n\n

Limited Budgets<\/h2>\n\n\n\n

This DIY photography guide has been made explicitly for ecommerce store owners on a limited budget; it\u2019s incredible what you can do without a lot of cash when starting off selling online. While you do have to spend money on things such as a tripod<\/a>, white sheets, lenses, or a mid-range second-hand camera (if you can afford it), you will be spending thousands less than if you hired a professional photographer.<\/p>\n\n\n\n

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Follow The Steps<\/h2>\n\n\n\n

The steps are clear and straightforward, and we’ve provided tons of links to help if you get stuck. Remember, if you are overwhelmed, then pause and breathe! And you\u2019ll be taking high-end photos in no time.<\/p>\n\n\n\n

Exposure<\/h2>\n\n\n\n

When taking photos for the first time, you must understand the basics of exposure<\/a>. In photography, exposure<\/a> is the amount of light that activates your camera sensor (or the actual film roll if you\u2019re using an old-fashioned film camera); it\u2019s a crucial aspect of how bright or dark your images end up.<\/p>\n\n\n\n

The two camera settings that influence the  \u201cluminous exposure\u201d of an image are a) shutter speed<\/a> and b) aperture<\/a>. There is a third setting, camera ISO<\/a>, that also plays a part in affecting the darkness or brightness of your image, and we will explain how to work with these settings below.<\/p>\n\n\n\n

Get acquainted with the basics of exposure and the above terms now so you can keep up with the steps below.<\/p>\n\n\n\n

1. Checklist of Things You Need<\/h2>\n\n\n\n

DIY product photography is something that you can teach yourself within a day or two, but you’ll need a few things before you start:<\/p>\n\n\n\n