Automate pricing.
Win the Buy Box.
Protect your margins.
AI-powered repricing across 22 Amazon marketplaces, built to keep you competitive without the manual grind.
Up to 14-day free trial · Part of Seller 365
Amazon marketplaces natively supported
Prices tracked and checked daily
Price adjustments pushed monthly
Average increase in weekly sales
Manual repricing is a full-time job.
It shouldn't be yours.
Every time a competitor changes their price, your Buy Box position shifts. If you're adjusting manually, or not at all, you're already behind. And basic rules-based tools can only do so much before the gaps start costing you real sales.
SmartRepricer watches the market 24/7 and handles it automatically.
You set the strategy. It executes.
Core features
Everything your pricing needs,
running on autopilot.
SmartRepricer tracks competitor pricing across Amazon and adjusts yours the moment market conditions shift. No delays, no manual triggers. Just continuous price intelligence responding to the market as it moves.
The Buy Box doesn't go to the cheapest seller. It goes to the most competitive one. SmartRepricer uses AI algorithms to position your prices for Buy Box wins while keeping your margins intact.
Set your price floors and ceilings. SmartRepricer will never reprice below your minimum, so you stay in the fight without ever racing to the bottom.
Already using InventoryLab? SmartRepricer pulls your cost data automatically, so your min/max prices always reflect what you actually paid. No manual updates, no margin surprises.
Set different pricing rules for weekdays, weekends, promotions, and seasonal windows. SmartRepricer switches strategies on schedule without you touching anything.
One dashboard. 22 Amazon marketplaces. Apply global rules or tailor strategies market by market, with currency optimization handled automatically.
Real sellers.
Real results.
"Using SmartRepricer, my sales and profits grew fast. It automated my pricing, saved me time, and helped me focus on growing my business. My Buy Box win rate went up by 40% in just 30 days."
"SmartRepricer has made managing my Amazon pricing much easier. It adjusts prices quickly based on market trends and is simple to set up. The support team is great."
"So I started about 8 o'clock that night, doing my strategies, letting things populate... it took me about three hours to do everything because I have about 20 strategies in there."
Built for every stage of your Amazon business.
New sellers
Starting out means a lot of unknowns, and pricing is one of the hardest to get right early.
SmartRepricer's ready-made strategy templates and margin guardrails take the guesswork out, so you're competitive from day one without needing to understand every market dynamic yourself.
Growing sellers
You've proven the model. Now you need your pricing to keep up with a bigger catalog, more competitors, and changing seasonal patterns.
SmartRepricer lets you build sophisticated rule sets, automate strategy switching, and run different approaches for different product groups, all without adding more work to your plate.
High-volume sellers
Managing thousands of listings across multiple marketplaces makes manual pricing impossible.
SmartRepricer handles bulk operations, advanced algorithmic strategies, and multi-marketplace coverage from a single dashboard, so your entire catalog stays competitive at scale.
SmartRepricer is one of 10 tools inside Seller 365.
Seller 365 is a single subscription that covers every part of your Amazon business: sourcing, prepping, shipping, repricing, reviews, and profit tracking. SmartRepricer handles the pricing piece. The other nine tools handle the rest.
Included Apps

Stop repricing manually.
Get started free.
Your competitors have already automated their pricing. SmartRepricer levels the field, and gives you the tools to pull ahead.
7 days free + 7 days more when you connect an Amazon seller account