5 Etsy analytics tools to boost your online shop sales

Etsy continues to thrive in 2025, with impressive numbers backing its success. The platform boasts 5.4 million active sellers and 88.5 million active buyers in Q1 alone, generating revenue of $651 million. Despite competition from giants like Amazon and Walmart, Etsy remains a compelling marketplace with significant growth potential.

However, success on Etsy requires more than just great products. It demands strategic visibility. Sellers need a tool that can offer crucial insights that will help them stand out in this bustling marketplace. 

This is where Etsy analytics tools come in. Let’s explore a few examples and how they can dramatically improve your shop’s performance.

Why sell on Etsy?

Etsy isn’t just another online marketplace. It’s kind of its own universe. Think handmade, artsy, vintage, slightly quirky, and maybe even a bit eco-conscious. Over time, it’s become the go-to spot for shoppers hunting for craft supplies, custom pieces, and stuff you don’t just find at your average big-box store.

As of 2024, here’s what people are really loading up on:

• DIY and craft supplies
• Handmade goodies
• Jewelry and accessories
• Wedding and party stuff
• Clothing
• Vintage finds
• Home and living décor
• Arts and collectibles

If what you sell fits anywhere in that lineup, Etsy’s audience is pretty much already looking for it. And the platform doesn’t cost a fortune to get started on either.

Benefits of Etsy analytics tools

Just throwing up a listing and hoping it sells? Yeah, no. Etsy’s packed with competition, so knowing what’s working—and what’s not—is how you avoid getting buried.

That’s where analytics tools come in. They take all the numbers behind your shop and turn them into something useful. Like:

• Fixing weak listings: If your product descriptions are vague or your photos are missing, analytics tools will catch that. Some even give you tips to clean it up.
• Spotting what’s actually selling: Patterns in your orders, seasonal trends, what gets attention vs. what flops—tools can flag all of that. The better ones even help you forecast what to stock next.
• Getting more eyes on your stuff: Insights into what’s drawing traffic can help you tweak your listings to get more clicks (and hopefully more sales).
• Scoping out your competition: Yep, you can peek at what other sellers are doing: what’s hot, what they’re charging, and how you can stand out.
• Automating the boring stuff: Scheduled reports, inventory tracking, some tools just handle it for you, so you can focus on more interesting parts of your shop.
• Making smarter decisions: You’re not just guessing anymore. With good data, you can plan better, price better, and stop spinning your wheels.

5 Etsy analytics tools to try in 2025

1. Alura

Recommended for: Beginner to advanced Etsy sellers

Pricing: Free Plan available (limited searches), Basic plan starts at $9.99/month

Key Features:

• Keyword & product research: Reveals what shoppers are searching for on Etsy, helping you find winning products and optimize listings with high-demand, low-competition terms
• Shop operations tools: Include listing optimization recommendations, customer follow-up reminders for better reviews, and comprehensive analytics to track profits and monitor shop health
• Marketing automation: Automatically pins your listings to Pinterest and enables email campaigns to drive additional traffic and sales beyond Etsy’s marketplace

For new sellers, Alura’s research tools uncover high-demand, low-competition keywords and profitable product opportunities. Established shops benefit from comprehensive analytics that track profitability while revealing optimization opportunities. The platform’s marketing automations—particularly its Pinterest and email tools—help sellers expand their reach beyond Etsy’s internal search, creating multiple traffic channels for sustainable growth.

2. Everbee

Recommended for: Sellers who prioritize product research and marketing

Pricing: Free plan available (limited features), Growth plan starts at $29.99/month

Key Features:

• Product research: Shows you what’s actually selling on Etsy with real sales numbers, so you can spot hot niches others miss
• Keyword analysis: Cuts through the SEO confusion with simple scores that tell you exactly where you can rank and get seen
• Email marketing: Helps you win back shoppers with automated emails for cart abandoners and past customers without needing a tech degree

Ever spent hours creating a product nobody buys? Everbee fixes that. This tool digs through millions of Etsy listings to show you what’s making money right now, so you can create products people actually want. And when you need to bring customers back, their email system handles that as well.

3. eRank

Recommended for: Sellers chasing trends on Etsy

Pricing: Free version available, Basic plan starts at $5.99/month

Key Features:

• Global keyword research: Keyword insights that help you sell beyond your home country
• Competitor insights: Deep dives into competitor shops
• Trend tracking: Early warning on trends before they get oversaturated

eRank gives you keyword and trend data that actually helps you tweak your listings for better visibility. It doesn’t just find the top search terms in your niche; it breaks things down by region as well. That way, you’re not guessing what shoppers in, say, Canada or Australia are into.

4. Sale Samurai

Recommended for: Sellers who want detailed Etsy SEO tools

Pricing: Starts at $9.99/month

Key Features:

• Etsy search volume tool: Provides real data on what shoppers are searching, including long-tail keywords that competitors might miss
• Chrome extension: Lets you analyze Etsy search results in real-time
• Seller monitoring: Pricing and shipping benchmarks from top-performing shops

Sale Samurai goes heavy on the data. You get real search volumes, actual pricing data, and keyword insights that include those long-tail gems most sellers overlook. Its Chrome extension lets you pull live Etsy search info while browsing, which is super handy when you’re doing product research. You can also snoop on how fast other shops ship, how they price, and what engagement they’re getting.

5. Marmalead

Recommended for: Sellers interested in predictive market data

Pricing: Starts at $19/month

Key Features:

• Seasonality forecasting: Analyzes 12+ months of keyword performance data and provides a 3-month prediction of future trends
• Engagement metrics: Show expected visits and search volume from actual shoppers over the next 30 days
• AI-powered review analysis: Examines product reviews to reveal what genuinely matters to your target customers

Marmalead is all about forecasting. It doesn’t just show what’s working now. It predicts what’s about to work. That includes keyword seasonality, expected search volume in the next month, and even AI-powered insights from customer reviews.

Beyond analytics: Other essential tools to grow your Etsy business

Analytics are important, yeah. But they’re just part of the puzzle. Tools that can help you manage the nuts and bolts of your business: inventory, customer service, shipping, and more, are what will help you maintain your sanity in the long run.

Threecolts two of these solutions:

Multichannel Pro

What it does: Centralizes your Etsy operations while enabling expansion to other marketplaces

Key benefits:

• Unified helpdesk: Resolve customer inquiries up to 4× faster with complete order history and conversation context in one place
• Streamlined order management: Process orders, issue refunds, and manage inventory across Etsy and other platforms from a single dashboard
• Effortless expansion: Add new sales channels without the operational complexity typically involved

Multichannel Pro transforms how artisanal brands manage their Etsy shops. The platform connects directly to your Etsy store, creating a centralized command center for all customer interactions. Support agents can then view complete order histories, shipping details, and past conversations alongside each customer message, dramatically reducing resolution times.

For Etsy sellers looking to grow, Multichannel Pro eliminates the fragmentation that typically comes with multi-platform selling.

ExportYourStore

What it does: Connects Etsy with other selling channels while keeping inventory and product information synchronized

Key benefits:

• Cross-platform integration: Export your Etsy listings to over 10 different marketplaces or import products from other platforms to Etsy
• Automated inventory sync: Prevent overselling with real-time inventory updates across all connected channels
• Customizable selling rules: Create platform-specific pricing, descriptions, and inventory rules to optimize each sales channel

ExportYourStore makes expanding beyond Etsy remarkably simple. The platform’s powerful integration tools allow you to quickly publish your Etsy products on marketplaces like Amazon, eBay, and Walmart, or bring existing inventory from other platforms into your Etsy shop.

What truly sets ExportYourStore apart, though, is its robust automation capabilities. Once connected, your inventory stays synchronized across all platforms, preventing the nightmare scenario of overselling products. Its customizable rules let you adapt your listings for each marketplace’s unique requirements, ensuring optimal performance wherever you sell.

For Etsy sellers ready to grow their reach, ExportYourStore removes the technical barriers and time-consuming manual work typically associated with multichannel selling.

Grow your Etsy sales with the right tools

Analytics tools give you the insights you need to succeed on Etsy, but they’re just part of the equation. The real growth happens when you combine these insights with operational excellence.

First, use analytics tools like the ones we mentioned above to understand what products will sell and which keywords will drive traffic. Then, leverage operational tools to handle the increasing customer volume and expand to new marketplaces.

Multichannel Pro helps you centralize your Etsy operations while making customer service dramatically more efficient. Meanwhile, ExportYourStore enables you to take those winning products you’ve discovered and quickly list them across multiple marketplaces—all while keeping your inventory perfectly synchronized.

Ready to take your Etsy shop to the next level? Book a free Multichannel Pro demo to see how you can streamline your operations, or start your free ExportYourStore trial to begin expanding your reach beyond Etsy. Your customers are waiting. Give them more ways to find you.