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Amazon repricer built to win the Buy Box

Tired of losing sales to undercutters or wasting hours adjusting prices? SmartRepricer is the Amazon repricer that helps you stay competitive, protect margins, and boost profits — automatically.

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Replacing manually charts

Repricing manually? You’re already falling behind.

The Amazon marketplace moves fast, and if your prices don’t, you miss out. Sellers constantly get undercut, lose the Buy Box, or slash prices too far just to stay in the game. Manual pricing isn’t just exhausting. It’s unsustainable.

That’s why Seller 365 includes SmartRepricer—an intelligent, automated Amazon repricer that tracks the competition, updates prices in real time, and protects your margins while helping you win more sales.

No guesswork. No manual updates. Just faster profits, 24/7.

Buy Box win rate up by 40% in 30 days

Using SmartRepricer, my sales and profits grew fast. It automated my pricing, saved me time, and helped me focus on growing my business. My Buy Box win rate went up by 40% in just 30 days.

Eyüp Uzun
Eyüp Uzun
Amazon FBM Seller

Here’s what powerful Amazon repricing gets you

Real-time

Real-time price updates

Stay ahead with automated repricing that reacts instantly to market shifts. No delays, no missed sales.

Buy Box optimization

Buy Box optimization

SmartRepricer prioritizes Buy Box wins by adjusting pricing strategies across fulfillment types and competitive scenarios.

Custom rule builder

Custom rule builder

Use built-in templates or create custom rules based on profit margins, sales velocity, inventory levels, and more.

Global marketplace support

Global marketplace support

Reprice across 22 Amazon marketplaces with currency-aware pricing strategies and region-specific controls.

Profit protection

Profit protection

Set min/max prices and safeguard your margins—even when competing in aggressive markets or during price wars.

Performance insights

Performance insights

Track what’s working with detailed reports on Buy Box wins, revenue impact, price changes, and rule effectiveness.

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Cut down pricing admin to minutes, not hours

Whether you’re managing 50 SKUs or 50,000, bulk editing makes pricing updates fast and frictionless. Scale without the spreadsheet chaos.

Expand internationally without adding complexity

SmartRepricer handles regional rules, currency shifts, and localized strategies. This way, you can grow across marketplaces without growing your workload.

Turn your Buy Box data into actionable strategy

See when you’re winning, why you’re not, and how to improve. Use granular insights to refine your repricing tactics with confidence.

Adapt to pricing triggers before your competitors even react

SmartRepricer doesn’t just respond to changes, it anticipates them. Schedule rules and set dynamic conditions that adjust pricing automatically, even while you sleep.

Seller 365
Seller 365

One tool, plus nine more –
for less than the price of one

SmartRepricer is just one of 10 powerful tools included in Seller 365, our all‑in‑one platform designed to help Amazon sellers scale smarter. For just $69/month, you get access to:

  • SmartRepricer for automated, competitive pricing
  • Tactical Arbitrage for profitable product sourcing
  • InventoryLab for prep, boxing, and shipping
  • FeedbackWhiz for reviews, profits, and alerts
  • …and more!

Instead of paying for 5+ separate subscriptions, Seller 365 gives you a full‑stack selling solution. Save 80% in tool costs and win across every stage of your Amazon business.

Start repricing
smarter today

No more manual price changes. No more missed Buy Box wins. Just faster, smarter, automated growth.

Frequently asked questions.

  • An Amazon repricer automatically adjusts your product prices based on real-time market conditions—like competitor pricing, Buy Box status, and your own strategy—to help you stay competitive without constant manual changes.

  • Yes, Amazon offers an optional built-in repricing tool called "Automate Pricing." However, it's limited in features and doesn't support advanced rules, profit protection, or multi-marketplace strategies like third-party tools such as SmartRepricer.

  • The best repricer depends on your goals, but sellers often choose tools like SmartRepricer for real-time speed, custom rules, Buy Box focus, and support for multiple Amazon marketplaces.

  • Repricing tools monitor your listings and adjust prices based on predefined rules, such as always staying $0.01 below the lowest FBA offer, or only lowering prices if your margin stays above 20%. These updates happen automatically as the market shifts.

  • If your competitor sells a product at $24.99 and you want to stay competitive while maintaining at least a 15% profit margin, a repricer could automatically lower your price to $24.89. But only if it meets your margin rule.