SELLER ADVOCACY
We bridge the gap between sellers and Amazon.
Running an Amazon business is tough, and policy changes can make it even harder. We make sure your voice gets heard so you can focus on growth.
How policy updates impact Amazon sellers.
Amazon manages a massive marketplace with millions of sellers, diverse business models, and unique operational needs. So, when new policies are designed, they can sometimes overlook the practical challenges sellers navigate every day. This disconnect can create unintended obstacles over time.
We help close this gap by gathering real seller experiences and sharing them with Amazon's teams. This collaboration ensures that current and future updates consider the day-to-day realities of the entire seller community.
Our approach to seller advocacy.
Collecting seller experiences
We gather real-world examples to provide concrete evidence during policy discussions. This helps Amazon teams understand how changes impact different business models.
Direct
dialogue
We hold meetings with multiple Amazon teams to address specific issues in depth. These conversations enable detailed problem-solving rather than surface-level feedback.
Transparent reporting
We share meeting outcomes with the seller community, keeping everyone informed. This transparency helps sellers track policy developments and ensures accountability throughout the process.
Watch our recent seller advocacy webinar
Watch our 90 second webinar recap
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When Amazon removed the ability to create instant FNSKUs, sellers experienced significant delays in their supply chain operations. Many businesses struggled to process inventory quickly, creating bottlenecks that affected their entire fulfillment workflow.
We discovered that the original APIs weren't designed for instant FNSKU creation, which caused these downstream inventory issues. After presenting the real impact on seller operations, Amazon committed to restoring this functionality and plans to implement it promptly. -
A widespread Amazon category gating issue prevented sellers from listing in media categories, affecting 10-15% of ASINs across the entire platform. Book sellers and media resellers suddenly found themselves locked out of categories they had been selling in for years.
Amazon has been deploying updates to address these category access issues, with major implementations already underway. It is also working toward an automated solution by the end of the year to help prevent this problem from recurring. -
Amazon agreed to share previously confidential data on maximum pricing thresholds before buy box suppression occurs. This information had never been available to sellers, leaving them to guess at optimal pricing strategies.
With this insight, sellers can now optimize pricing based on actual data rather than trial and error. We're integrating this transparency directly into tools like SmartRepricer, ScoutIQ, and InventoryLab to make it immediately actionable. -
Legitimate sellers were receiving unwarranted counterfeit claims that threatened their account health and business operations. The system allowed claims without proper verification, creating unnecessary stress for compliant sellers.
Amazon acknowledged that its current enforcement terminology shouldn't apply to legitimate sellers in these situations. This recognition represents a fundamental shift in how counterfeit claims are categorized and processed going forward.
Recent seller advocacy wins and progress:
What we’re
working on next:
Alternative authenticity verification
Amazon has confirmed that used books and dropshipping are approved methods of selling, but the current enforcement mechanism requiring invoices isn't ideal for these business models.
Brand gating refinement
The current 100-500 unit brand gating requirements have created barriers for legitimate sellers who've built successful businesses around specific brands over many years.
Used buy box algorithm improvements
We're collaborating with Amazon's Featured Offers team to address inconsistencies between API results and actual buy box winners in the used book category.
The conversation continues, and your feedback matters.
The relationship between Amazon and its millions of sellers will continue to evolve as the marketplace grows. Policy changes will always be necessary to manage this complex ecosystem, but they work best when they reflect real seller experiences.
By sharing your challenges, successes, and feedback with our community, you help shape meaningful conversations and contribute to improving how policies are developed and implemented across the platform.
Let your voice be heard.
Join our communities for peer support and to ensure your experiences are shared directly with Amazon leadership teams.