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Jan 7
Learn how to turn Amazon’s thousands of daily returns into a profitable reselling business.
According to Amazon, they processed around 500,000 items per hour in 2023. And that’s just considering US-based sellers. So, with an average return rate of 16.5% for online sales, it’s logical to expect that there’s a massive volume of merchandise that flows back to warehouses daily. This creates a unique opportunity for enterprising sellers looking to capitalize on Amazon’s return problem.
When customers send items back, Amazon faces a dilemma. Individually processing each return is costly and time-consuming. This is especially true for third-party sellers who often abandon returns rather than pay restocking fees. The solution they came up with? Return pallets.
Amazon consolidates these returns into pallets sold at steep discounts through liquidation channels. With the growth of resale culture, sustainability trends, and economic side hustles, these return pallets have become hot commodities for resellers looking to turn Amazon’s challenge into profit.
Amazon handles returns differently depending on who fulfilled the original order. For FBA (Fulfillment by Amazon) items, Amazon manages the entire process, evaluating condition upon return. With seller-fulfilled orders, the individual sellers handle returns but must follow Amazon’s strict policies.
Once received, returns undergo inspection and categorization. Items might be labeled sellable and returned to inventory, or designated unsellable due to damage, defects, or being opened. Some items qualify for returnless refunds when shipping back isn’t economical.
Electronics often enter the Amazon Renewed program after refurbishment, though this requires seller approval and high compliance standards. For everything else deemed unsellable, Amazon offers several paths. They can be returned to the seller, disposed of, or liquidated. There’s also the invite-only FBA Grade & Resell program for some.
The sheer volume of returns made individual processing unsustainable. Amazon and third-party sellers began bundling these goods into pallets to recover at least some value from items that couldn’t be resold through traditional channels.
Today, Amazon partners with established liquidation platforms like B-Stock and Direct Liquidation while also selling directly through its Bulk Liquidations Store beta (available to Amazon Business customers). The offerings range from “Smalls” (high-volume accessories and gadgets) to “Bigs” (TVs and furniture), clothing pallets with up to 1,200 units, and curated high-end pallets featuring in-demand brands.
Successful return pallet resellers typically have ample time and space. You also need the willingness to put in physical effort sorting, testing, and preparing items.
It’s also perfect for sellers already comfortable with listing, shipping, and customer service. For example, bin store or flea market operators can leverage pallets for high-volume, low-cost merchandise that drives daily walk-in sales.
There are also repair-savvy individuals who can restore electronics or assemble bundles to get better value from each pallet.
Budget-conscious entrepreneurs testing ecommerce or building side hustles benefit from the low capital requirements, and can also make it in this niche. Meanwhile, eco-conscious resellers drawn to reducing landfill waste and promoting circular commerce find purpose alongside profit in this business model.
The process is straightforward but requires careful preparation.
A good manifest provides essential details:
Use this data to calculate your estimated ROI per pallet.
Create a simple spreadsheet to track potential profit. Multiply each item’s estimated resale value by quantity, then subtract the pallet cost and associated expenses. This gives you a clearer picture of potential returns before bidding.
Pay close attention to condition ratings. “New” items typically resell for 70 to 90% of retail, while “Like New” might fetch 50 to 70%, and “Damaged” only 30 to 40%. These percentages help create realistic revenue projections.
Avoid listings with no manifest or vague item descriptions. These mystery lots might seem exciting, but carry substantial risk.
Be wary of lots with excessive accessories or “parts only” items. These often indicate low-value inventory that’s difficult to resell profitably.
Scrutinize listings that overuse terms like “uninspected returns” or “unknown condition.” This language often masks poor quality merchandise.
Steer clear of pallets from unknown sellers with no reviews or feedback. The liquidation market includes legitimate players but also attracts scammers selling worthless inventory.
A conservative approach keeps profitability in focus. Start with 20-40% of the retail value listed in the manifest as your maximum bid.
Factor in additional costs beyond the purchase price. Include shipping fees, platform commissions, repair/refurbishment expenses, and storage or prep costs in your calculations.
Set hard limits before bidding and stick to them. The excitement of auctions can lead to emotional bidding that exceeds profitability thresholds.
Assume the worst condition for each item when calculating potential profit. This builds a margin of safety into your bidding strategy, protecting against manifest inaccuracies.
Once you’ve acquired your liquidation pallet, strategic selling maximizes your ROI. Here are some tips.
Choose the platform that makes most sense for each product type and condition.
eBay is a good idea if you have electronics and mixed-condition goods. Its established buyer base expects deals on open-box and refurbished items. The robust condition rating system lets you accurately represent an item’s status as well.
Facebook Marketplace and Craigslist are best for large and bulky items that would be expensive to ship. Local pickup eliminates packaging and shipping costs while also allowing buyers to inspect items personally. These platforms work particularly well for furniture, appliances, and oversized electronics.
Amazon itself can be viable for refurbished, new, or open-box items via FBM (Fulfillment by Merchant). However, selling returned items back on Amazon requires meeting strict condition guidelines and often seller approval for certain categories.
Finally, specialized platforms like Poshmark focus on apparel, making them ideal for clothing pallets. Mercari and OfferUp facilitate quick local and niche sales with simplified listing processes and lower fees than eBay.
Successful sellers undercut retail while maintaining healthy margins. Aim for 60-80% of the retail price for items in excellent condition. Then you can adjust downward based on wear, packaging condition, or missing accessories.
Create value through bundles that increase cart value. For example, pair a phone with a charger, case, and screen protector so you can price them higher than if you sold each separately. This strategy works especially well for accessories and complementary items, often found in return pallets.
Also, monitor competitor prices with repricing tools to stay competitive without sacrificing margins. The liquidation resale market fluctuates rapidly, so you have to constantly adjust your prices to maintain visibility and sales velocity.
Amazon’s massive returns volume creates opportunities for savvy resellers. But you need the right tools and strategies to make sure these liquidated items become a profitable business venture.
Seller 365 makes this possible with its suite of 10 seller tools that you can get for the price of one. Here’s how it can help exactly:
The good news is that you don’t need to buy all these tools we mentioned one by one. Since they’re all part of the Seller 365 bundle, you only have to pay $69/month to use them all. You even get 4 other tools for sourcing and scouting if you want to go beyond return pallets.
Want to try your luck in reselling Amazon return pallets? Try Seller 365 free for up to 14 days now.
Yes, Amazon return pallets are completely legitimate. Amazon works with verified liquidation partners like B-Stock and Direct Liquidation to distribute returned merchandise. These official channels ensure you’re purchasing authentic Amazon returns.
Just be wary of suspicious offers on social media, particularly Facebook groups advertising “too-good-to-be-true” liquidation deals. Stick with established platforms that have formal relationships with Amazon to avoid potential scams.
Pricing varies widely based on several factors. Low-end pallets containing clothing or small goods typically range from $100-$400. Mid-range pallets with general merchandise generally cost $500-$1,000. High-end pallets featuring electronics or premium retail items command $1,000-$13,000+. The cost depends primarily on item category, manifest accuracy, and delivery location.
Yes, some liquidation companies arrange delivery, but this requires planning. Most pallets ship via freight carriers rather than standard parcel delivery. You’ll need either a commercial address or a residential address with liftgate service.