Seller 365 vs Helium 10: Which Amazon toolkit gets you profitable faster?

New Amazon sellers stare at software comparison charts like deer in headlights. Thirty tools here, ten tools there, pricing tiers that make tax brackets look simple. 

Here’s the truth most comparison articles won’t tell you: the best toolkit is the one that gets you selling TODAY, not researching till tomorrow. Let’s cut through the feature lists and pricing gymnastics to see which platform actually puts money in your pocket.

What is Seller 365?

Seller 365 bundles 10 Amazon selling tools into one platform for just $69 monthly. You get everything needed to source, prep and ship, win sales, and profit without juggling multiple subscriptions.

Here’s a summary of what you can get with Seller 365:

1. Tactical Arbitrage: Scans over 1,400 retail websites to find profitable arbitrage opportunities with detailed pricing and profit calculations.
2. ScoutIQ: Mobile app for scanning books and media with instant profitability analysis and FBA fee calculations.
3. Scoutify: Retail arbitrage mobile scanner that provides instant profit calculations and restriction checks for in-store sourcing.
4. ScoutX: Chrome extension that displays profit analysis and product data directly on Amazon product pages.
5. InventoryLab: Inventory management and tool for creating FBA shipments, managing stock levels, and more.
6. SmartRepricer: Automated repricing tool that adjusts prices based on competitor activity, inventory levels, and your custom strategies.
7. FeedbackWhiz Emails: Automated review request system that can automate Amazon’s request a review button or send personalized compliant emails to customers for feedback.
8. FeedbackWhiz Alerts: Monitoring tool that tracks listing changes, Buy Box status, competitor activity, and more with customizable notifications.
9. FeedbackWhiz Profits: Financial dashboard that tracks revenue, expenses, and profitability across Amazon and Walmart marketplaces.
10. InventoryLab Accounting: An ecommerce bookkeeping system that tracks costs, fees, and generates tax-ready financial reports.

Four tools work together within the InventoryLab ecosystem: Scoutify, ScoutX, InventoryLab, and InventoryLab Accounting can share data seamlessly. InventoryLab also syncs with SmartRepricer for intelligent pricing decisions. The FeedbackWhiz suite—Emails, Alerts, and Profits—operates as one connected system for seller monitoring, review management, and financial tracking as well.

What is Helium 10?

Helium 10 offers over 30 tools spread across pricing tiers from $39 to $279+ monthly. They also offer premium training programs and coaching as add-ons for specific subscriptions for up to $500+ monthly. 

The platform is built for deep product research, keyword strategy, and long-term brand building. Tools like Black Box help uncover product niches, while Cerebro reverse-engineers competitor keywords. Market Tracker shows trends and market share. It’s ideal for sellers building private label brands or planning a long-term Amazon strategy.

Here’s a closer look at what they offer:

1. Product Research: Tools for discovering low-competition, high-demand products using filters and market analysis across 450+ million products.
2. Keyword Research: Reverse ASIN lookup and keyword discovery tools that uncover competitor strategies and search volume data.
3. Product Listing Optimization: Keyword-driven listing builders and analyzers that optimize product pages for maximum visibility and conversions.
4. Business Operations: Inventory management, performance tracking, and email follow-up systems for ongoing business management.
5. Competitive intelligence: Insights, market monitoring, and performance dashboards that analyze financial health and competitor activity.
6. Advertising: AI-driven PPC automation and campaign management tools for Amazon advertising optimization.

The platform targets sellers planning elaborate private label campaigns and brand-building strategies. If you have months to research, capital to invest in untested products, and patience for complex market analysis, Helium 10 provides the analytical firepower.

Helium 10 vs Seller 365: Where each platform wins and loses

Here’s how Seller 365 and Helium 10 stack up across the factors that matter most for new Amazon sellers. Each platform has clear winners and losers depending on your selling approach.

Product sourcing and research

Seller 365 dominates the “find profitable stuff to sell right now” game. Tactical Arbitrage scans 1,400+ retail websites and serves up arbitrage opportunities with clear profit margins. ScoutIQ turns your phone into a profit calculator for books and media. Scoutify handles retail arbitrage with instant ROI calculations that work in-store.

Helium 10 excels at “here’s a product category that might work if you spend six months developing it.” Black Box and Xray dig deep into market data for theoretical opportunities. Great for private label planning, less helpful when you want to buy something profitable today.

Winner? Seller 365

Mobile accessibility and real-world usability

With Seller 365, you can turn your phone into a mobile profit machine. ScoutIQ and Scoutify scan barcodes anywhere: thrift stores, garage sales, clearance racks. Then, you get instant profitability data. You can make buying decisions on the spot without returning home to “research” products that might be gone by tomorrow.

Helium 10’s power lies in Chrome browser extensions and desktop interfaces. Sure, they have mobile apps, but they have limited features and it’s not even clear if they’re gonna sunset it for good (They already did it for the iOS version). The real functionality requires you to be parked at a computer. Good luck researching keywords while standing in the electronics aisle at Walmart.

This difference matters enormously for retail arbitrage. Profitable products don’t wait for you to get home and fire up your laptop. Seller 365 users can capitalize on opportunities immediately, while Helium 10 users take notes and hope inventory remains available.

Winner? Seller 365

Integration and workflow efficiency

Seller 365 houses 10 tools in one place. The InventoryLab ecosystem connects Scoutify, ScoutX, InventoryLab, and InventoryLab Accounting so that data flows automatically from sourcing to prep and shipping to accounting. InventoryLab also syncs with SmartRepricer for pricing adjustments. The FeedbackWhiz suite manages emails, alerts, and profit tracking within one connected system.

Helium 10’s 30+ tools are connected within its ecosystem, but they’re not designed for physical inventory workflows like shipping or prep. Tools like Black Box and Cerebro integrate with listing optimization features. Performance tracking through Profits is tied to the same listings. However, sellers doing arbitrage or OA may find a gap in operational support. Basically, Helium 10 is more geared toward research, marketing, and brand management workflows.

Winner? Seller 365

Time to profitability

Seller 365 gets you making money today. Quick Picks in Tactical Arbitrage shows pre-analyzed profitable products ready for purchase. ScoutIQ delivers profit calculations while you’re scanning books. ScoutX displays profitability data directly on Amazon product pages without leaving your browser.

Helium 10 excels at identifying product opportunities for sellers building private label brands, but the time to profitability can be longer. It often requires thorough research, supplier sourcing, and product launches before seeing results.

Winner? Seller 365

Pricing transparency and value

Seller 365 keeps it simple: $69 monthly for everything. No feature restrictions, no hidden limitations. All 10 tools work at full capacity from day one.

Now, there are two higher plans: Teams ($79/month) and Pro ($199/month), but you still get the same set of apps even if you’re at the base plan. Then, if you need to add nine more users to your subscription, you can get Teams. Then, if you’re ready to scale or are looking for a plan that pays for itself, you can get Pro.

Helium 10 turns pricing into a strategy game. The $39 Starter plan offers limited usage caps. The $79 Platinum plan gates advanced functionality. The $229 Diamond plan finally unlocks the tools you need, but there are still features you can only get as add-ons.

The annual math: $828 for Seller 365 versus $2,748 for Helium 10 Diamond. That $1,920 difference funds significant inventory purchases or pays for an entire year of additional tools. 

Winner? Seller 365

Learning curve and getting started

Helium 10 educates new sellers and their users through Freedom Ticket, an Amazon FBA course that covers everything from product research fundamentals to advanced PPC strategies. However, you can only access it if you’re a paying Platinum or higher plan user. 

Meanwhile, Seller 365’s education platform is completely free. Following the launch of our bundle, Threecolts University and a brand-new support hub were also introduced. The former is a comprehensive learning platform where people (regardless of whether they’re Seller 365 users or not) can sign up, enroll in classes, and learn more about our products and selling as a whole.

Winner? Seller 365

A quick recap

Factors	Seller 365	Helium 10
Product sourcing and research	Tactical Arbitrage, ScoutIQ, Scoutify, and ScoutX help you find profitable products to buy and flip immediately with profit calculations and more.	Product research tools like Black Box and Xray are more theoretical market research tools for products.
Mobile accessibility and real-world usability	Full mobile sourcing with ScoutIQ and Scoutify. Scan barcodes anywhere for instant profitability data and buying decisions.	Desktop-dependent limitations mean missing profitable opportunities when you’re away from your computer.
Integration and workflow efficiency	InventoryLab ecosystem connects 4 tools seamlessly. FeedbackWhiz Emails, Alerts, and Profits operates as one system, too.	Operations tools are specialized but lack end-to-end workflow support, some requiring manual steps for inventory and logistics.
Time to profitability	Start selling immediately with quick sourcing opportunities and customizable workflows.	Helium 10’s research-oriented workflow is better suited for long-term product development, not quick-turn arbitrage sales.
Pricing transparency and value	$69/month for all 10 tools with no restrictions. Transparent pricing with everything included from day one.	Complex tiered pricing forces expensive upgrades to access basic features, draining cash that could fund inventory.
Learning curve and getting started	Threecolts University offers free, comprehensive education for all users regardless of subscription status.	Freedom Ticket training is locked behind expensive Platinum+ plans, which add barriers for budget-conscious sellers.

The verdict: Seller 365 wins for profit-focused sellers

Here’s what it comes down to: most new Amazon sellers get seduced by feature lists and forget about making money. They choose tools based on how impressive the marketing sounds rather than how quickly those tools generate actual profits.

Seller 365 houses everything in one place with integrations that eliminate workflow friction. Helium 10, while powerful, spreads its functionality across specialized tools better suited for long-term brand building than day-to-day arbitrage.

The mobile advantage becomes crucial in the real world as well. Seller 365 users can act immediately while Helium 10 users remain chained to computers and Chrome browsers.

The pricing difference just amplifies these workflow advantages. Seller 365’s straightforward $69 monthly plan includes everything needed by sellers from sourcing to profit tracking. Helium 10’s tiered structure means expensive upgrades just to access basic functionality, burning cash that could fund inventory purchases instead.

The bottom line? Seller 365 removes barriers between opportunities and profits. 

Start selling and earning money. Try Seller 365 free for up to 14 days and discover what happens when your toolkit prioritizes you making profits.