Back to blog

Learn with Threecolts

Small group workshops to help you learn, optimize, and grow.

Learn About Coaching

Must-Have Free Tools for Amazon Sellers

Angela Apolonio
June 10, 2024
June 7, 2024

Navigating the Amazon marketplace can be daunting for sellers. The platform is vast and its competitiveness requires strategic planning and efficient management.

That's where Amazon seller tools come into play. They can streamline your selling process to make it more effective. But what if you're on a tight budget? 

The good news is that there are plenty of free tools available to help you optimize your Amazon business. These are cost-effective solutions to manage and grow your online store.

In this article, we'll explore some of the must-have free tools for Amazon sellers. We'll delve into their features, benefits, and how they can potentially boost your sales.

Whether you're a novice or a seasoned seller, these online tools can improve your selling tactics.

Understanding the Amazon Marketplace

The Amazon marketplace is a dynamic and competitive platform. It hosts millions of sellers vying for the attention of a huge customer base.

To succeed, sellers need to understand the intricacies of the platform. They also need to know how to leverage various tools and strategies to stay ahead of the competition. There’s also Amazon's ever-evolving algorithms and policies that can impact their rankings and sales.

Most importantly, though, Amazon sellers need to perfect their business plan and operations. They need to manage inventory, optimize listings, track prices, and analyze sales data efficiently. This is where free Amazon seller tools can be a game-changer.

Why Free Tools Are Essential for Amazon Sellers

Free tools offer a cost-effective way to manage and grow your Amazon business. They provide essential features that can streamline your operations and potentially boost sales. They are also especially useful for new and small-scale sellers who need to maximize their resources.

Free Amazon seller tools can assist with a variety of critical tasks, including:

  • Inventory management
  • Keyword research and SEO
  • Competitive analysis
  • Price tracking
  • Product research
  • Feedback management

By using these free tools, you can gain valuable insights into your business and make informed decisions. Ultimately, this can give you a competitive edge in the Amazon marketplace.

Top Free Amazon Seller Tools

The Amazon marketplace offers incredible opportunities, but it can be challenging without the right support. Thankfully, free tools are available to assist sellers in managing different facets of their business efficiently. 

Whether you're looking to enhance your product research or adjust your pricing, these tools will help you succeed.

Product Research and Scouting Tools

Product Research Tool Interface

"by Carlos Muza ("

Product research and online arbitrage is a crucial part of selling on Amazon. After all, you need to make sure that you’re betting on the right items. One free tool to consider for scouting is AMZBase. 

It helps sellers quickly obtain the ASIN and title descriptions of listings on Amazon. Additionally, it calculates FBA fees to estimate potential profits to further streamline your product research.

Inventory Management Tools

Managing inventory is more than just a complex task. It actually ensures that you don’t suffer any unnecessary losses. Take the recently introduced low-inventory fee—it’s a direct hit to Amazon sellers who aren’t strategically managing their stock levels.

Fortunately, free tools like the Amazon FBA Inventory Tool can simplify this process. It’s a built-in dashboard that all Seller Central users can use to access crucial information on their inventory. Just some examples are sell-through rates, storage optimization tips, and aging stock alerts through the tool.

The FBA Restock Tool is another valuable feature. It suggests reordering quantities to help sellers replenish their inventory effectively. Sellers can also benefit from the Inventory Age Report, which tracks how long inventory has been in storage. This can help them manage stock levels better. 

Psst... need more data and features than this to optimize your inventory management? Start a 30-day free trial of InventoryLab.

Keyword Research and SEO Tools

Keyword Research Tool Interface

Keyword research is essential for improving product visibility on Amazon. One free tool that can help with this is Sonar. It provides relevant keyword suggestions, including long-tail, related, and competitor keywords. 

By analyzing search volume and competition for each keyword, sellers can optimize their product listings effectively. Additionally, Sonar's reverse ASIN lookup feature allows sellers to find the keywords their competitors are using. This will give them a strategic advantage in their keyword strategy.

Pricing Tracker

Tracking prices is crucial for maintaining a competitive edge on Amazon, and CamelCamelCamel is a free tool that excels in this area. It allows sellers to view historical price changes of any product on Amazon, helping them identify trends and spot deals. With the tool, you can set up email alerts to be notified when the price of a product drops below your desired threshold. This guarantees that you never miss an opportunity to optimize your pricing strategy.

The tool also offers a browser extension, The Camelizer. It provides easy access to price history data directly on Amazon product pages. For those looking for the best deals, CamelCamelCamel’s Top Price Drops show relevant data across categories. Additionally, users can create a free account to manage their price watches and alerts more efficiently.

Profit Calculators

Pricing Tool Interface

"by Jess Bailey ("

Accurately calculating revenue, profit, and fees is essential for maintaining profitability on Amazon. Amazon’s Revenue Calculator is a free tool that helps sellers estimate these figures based on a product’s selling price, cost, and more.

It provides a detailed breakdown of fees, including referral fees, fulfillment fees (FBA), and closing fees. This allows sellers to see exactly where their money is going. This tool is available for free to all Amazon sellers.

Feedback and Review Management

Feedback Management Tool Interface

"by Philip Swinburn ("

Customer feedback is crucial for improving your products and services on Amazon. One free tool that can help with this is ReviewMeta. It filters out unnatural product reviews for a more accurate picture of customer sentiment. 

By offering an adjusted rating for each product, ReviewMeta gives sellers genuine feedback. These insights can lead to higher customer satisfaction and increased sales. They can also help ensure that the products and services meet customer expectations.

Integrating Free Tools with Your Amazon Seller Account

Integrating free tools with your Amazon seller account is usually straightforward. Most tools offer step-by-step guides to help you through the process.

Seller Central itself offers various tools to manage tasks such as listing products and managing inventory. These tools are crucial for streamlining your operations and staying competitive.

To get started, log in to Seller Central by visiting and entering your credentials. Once logged in, you can access tools like the Inventory Performance Dashboard, FBA Restock Tool, Revenue Calculator, and Feedback Manager. Additionally, the Amazon Seller app allows you to manage your business on the go, offering flexibility and convenience.

Before diving in, make sure to configure your Seller Central account settings. This includes your profile, payment information, shipping and returns settings, and tax details. By properly setting everything up and using these free tools, you’ll be well-equipped to start or grow your Amazon business in no time.

Limitations of Free Tools and When To Consider Paid Options

While free tools offer many benefits, they also have limitations. For instance, some free tools may lack advanced features found in their paid counterparts. They may also have usage limits or offer less customer support.

They can provide significant help, especially for new or small-scale sellers. However, as your business grows, you may find the need for more advanced features. At this point, considering paid options might be a wise investment to further optimize your Amazon selling process.

Here are some products worth trying out:

FinOps and Recovery

Free tools can manage basic financial operations. However, growing businesses often need more advanced features for better profitability. This is where investing in specialized FinOps and recovery tools can make a significant difference.

FeedbackWhiz Profits is an ecommerce accounting software that provides detailed insights into profitability. It lets you track profits and losses, view key metrics, and customize expense categories for tailored analytics. This tool also simplifies bookkeeping by including sales, promotions, fees, and more in one dashboard.

DimeTyd Sellers is another tool to consider. It offers a comprehensive profit recovery and FinOps solution for Amazon Seller Central. It monitors and reconciles shortages, ghost inventory, Amazon fees, and lost or damaged products. The best part is you pay nothing upfront. You only get invoices for recovered amounts.

Helpdesk and Customer Support

Effective customer support is essential for high levels of customer satisfaction and loyalty. Thus, going for advanced solutions will always be better than settling for free yet limited ones.

For instance, an AI-enhanced helpdesk designed for ecommerce will be a valuable addition to any seller’s toolkit. Imagine consolidating all customer service interactions across channels into one shared inbox. That’s what Onsite Support does. It even offers a custom-branded help center connected to Amazon’s “Get product support” button to prevent returns. 

Plus, Onsite is integrated with ChannelReply for free. It’s responsible for connecting your marketplaces with Onsite Support. This allows you to answer all marketplace messages on one screen with order details conveniently displayed on the side. ChannelReply even automates canned replies and process order actions without switching tabs.

Alerts and Feedback Management

Managing alerts and customer feedback also contributes to a strong marketplace presence. Advanced tools beat free ones in this regard because they offer better control and insights.

FeedbackWhiz Emails, for starters, automates Amazon review requests. It also lets sellers create custom campaigns and schedule them for optimal times. It targets satisfied repeat buyers, excludes likely poor reviewers, and ensures Amazon-compliant messaging. The tool even offers advanced email tracking features for efficient review management.

FeedbackWhiz Alerts, on the other hand, provides comprehensive notifications to help you resolve customer issues proactively with review alerts. It also monitors listing changes, suppression, and account health status. It can even use AI to summarize reviews and identify recurring issues.

Arbitrage and Dropshipping

For sellers engaged in arbitrage and dropshipping, advanced tools can work wonders. Tactical Arbitrage and SellerRunning are two powerful solutions that can help you in these business models.

Tactical Arbitrage is designed for FBA sellers and wholesalers. It explores over 1,200 stores, including leading retailers like Kohl’s and Best Buy, to find profitable deals for you. It also allows you to filter results based on ROI, rank, and other criteria. And you can upload wholesale manifests for comprehensive scanning.

SellerRunning provides an Amazon-compliant solution for cross-border arbitrage and dropshipping. It enables you to discover profitable products on Amazon US and dropship across 16 global Amazon marketplaces. The tool also automates listing creation, includes a built-in repricer, and ensures compliance.

Inventory and Listing Management

Maintaining accurate inventory and managing listings efficiently can make or break a business. This is especially even harder when you sell in more than one ecommerce channel. To help you stay organized and prevent stock issues, it's wise to consider tools like InventoryLab and ExportYourStore.

InventoryLab is an all-in-one business management platform for Amazon US sellers. It tracks inventory movements to prevent overbuying or stockouts. It also simplifies product listing by grouping items into batches and setting presets. Additionally, InventoryLab offers tools for financial management and detailed reporting.

ExportYourStore is a multi-channel listing software that simplifies selling across multiple marketplaces. It lets you cross-list products on Amazon and more while aligning each listing to marketplace requirements.  

Automated Repricing

Keeping your prices competitive on Amazon is crucial for winning the Buy Box and increasing sales. Advanced repricing tools like SmartRepricer can automate this process. With it, you can ensure that your listings stay attractive to potential buyers.

It also updates listing prices automatically across 21 Amazon marketplaces and adjusts for FBA costs and market trends. The tool allows you to set prices based on desired profit margins to save you time and optimize your pricing strategy.

Conclusion and Next Steps for Amazon Sellers

Free tools offer a fantastic starting point for Amazon sellers. They have essential functionalities that are particularly helpful for sellers who are just starting out in the field.

However, as your business grows, you may find the need for more advanced features and greater capabilities. Investing in paid tools can provide the extra edge needed to scale your operations and earn more.

So, dive in and start experimenting with these free tools today. Assess their impact on your business and refine your strategies. As you expand, consider the benefits of integrating advanced solutions to further optimize your Amazon selling experience.

Learn with Threecolts

Small group workshops to help you learn, optimize, and grow.