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Aug 8
Restricted doesn’t mean banned. Here’s how to get your listings through the door.
Finding the perfect product to sell on Amazon can feel like striking gold—until you discover it’s in a restricted category. That sinking feeling hits hard when you realize your brilliant product idea might be locked behind Amazon’s approval process.
But here’s the thing: restricted doesn’t mean impossible. It just means you need to jump through a few hoops first.
Amazon’s restrictions exist for good reasons, and getting approval is absolutely doable when you know the process. This guide walks you through everything you need to know about Amazon’s restricted categories, how to tell if your product needs approval, and exactly how to navigate the application process successfully.
Amazon places restrictions on the following product categories and sub-categories.
Alcohol
Tobacco and Tobacco-Related Products
Offensive and controversial materials
Sex and sensuality
Drugs and drug paraphernalia
Explosives, weapons, and related items
Gambling and lottery
Hazardous and dangerous items
Human parts and burial artifacts
Lockpicking and theft devices
Animal-related products
Collectible coins
Sports collectibles
Fine art
Music
Historical and advertising collectibles
Surveillance equipment
Industrial and scientific
Medical devices and accessories
Medication
Topicals
Grocery and gourmet food
Accessories
Baby products
Beauty topicals
Cosmetics and skin/hair care
Dietary supplements
Electronics
Certified Refurbished
Entertainment collectibles
Video, DVD, and Blu-ray
Handmade
Jewelry and precious gems
Watches
Laser products
Lighting
Organic products
Pesticides
Pet food
Plants, plant products, and seeds
Postage meters and stamps
Note that the sample products for each category are permitted listings, so you can sell them if you apply for approval and follow Amazon’s policies. If you don’t find your product idea above, visit Amazon’s restricted categories page to determine if it’s permitted or prohibited.
Amazon’s fulfillment centers have guidelines on what suits their fulfillment processes and what doesn’t. Below are the prohibited products in their warehouse, and those allowed but with certain restrictions.
A product may be eligible for the Amazon platform but not for Fulfillment by Amazon (FBA). The following products are considered unsuitable for Amazon’s fulfillment processes:
Some products with expiration dates may not be accepted in Amazon’s fulfillment centers. The list below shows the products Amazon considers subject to expiration and their respective shelf-life requirements.
“Meltable” refers to heat-sensitive products, like chocolates, gummies, and some wax- or jelly-based products.
These products are only allowed in Amazon’s fulfillment centers from October 6 to April 15. If your products arrive on October 5 or April 16, they’ll be marked unfulfillable and discarded for a fee.
Dangerous goods or hazardous materials (hazmat) are substances or other materials that may pose a risk during storage, handling, and transport. These products are restricted in FBA because they may contain flammable, pressurized, corrosive, or otherwise unsafe substances.
Consumer products like laptops, smartphones, household cleaners, spray paints, and cosmetics may also be considered hazardous.
You must apply to sell a restricted product to be able to list it. Follow the steps below:
If you don’t find the Apply to Sell option for your product, it means Amazon isn’t accepting applications to sell that item. In that case, you can’t sell the product on the platform.
Requirements vary by product. You can view the approval requirements for a specific product when you click Apply to Sell and then select Request Approval.
Amazon may ask you to upload documents like purchase invoices, product photos, or compliance documents. If you’re prompted to upload these documents, ensure they meet the requirements on the Selling Application page. Your request may be denied if Amazon finds any missing information or unmet requirements in your documents.
For FBA to accept your expiration-dated inventory, the items’ expiration (or best-by or sell-by) dates must be clearly shown on the packaging and the product itself. The manufacturing dates must also be included. The accepted date formats for products other than medical devices are MM-DD-YY or MM-YYYY. Dates with an alphabetical abbreviation for the month are also taken.
Do not conceal the expiration dates and other vital information, such as the products’ ingredients, drug facts, net contents, or distributor details.
Before sending expiration-dated inventory to an Amazon fulfillment center, enclose and seal it in packaging suitable for shipping. The products may also require poly-bagging or bubble wrap for extra protection. Remember to put expiration date labels outside of the product prep or packaging. This extra step allows Amazon associates to view your inventory’s expiration dates during check-in.
Additionally, all expiration-dated inventory should have an Amazon barcode label.
For FBA to accept your meltable inventory, the products must meet quality standards during the summer. This means they shouldn’t melt at 75 to 155 degrees Fahrenheit.
If your products need refrigeration, air conditioning, or freezing, they are prohibited all year round. Perishable products like fresh meat, vegetables, and fruits are likewise banned throughout the year.
Amazon launched the FBA Dangerous Goods Program to allow sellers to list potentially dangerous items. Follow these steps to join:
You will be added to the program’s waitlist after applying. The same thing happens if you sell a product that becomes classified as a hazmat. Once you’re added to the waitlist, you will be notified when you can participate in the program.
A warning label or phrase on the product’s packaging will indicate that it might be a dangerous good. In some cases, potentially hazardous items, like speakers with magnetized materials or certain cosmetics, don’t require warning labels or phrases, but that doesn’t mean they are entirely safe.
If you suspect the product you want to sell may be dangerous, consult its supplier or manufacturer. They should provide a safety data sheet (SDS) for all regulated products. Upload the SDS on the Manage Dangerous Goods Classification page.
Amazon will review the uploaded SDS and classify your product accordingly if the provided information is complete and accurate.
Before sending dangerous goods to an Amazon fulfillment center, ensure that the items comply with all applicable regulations. Your inventory must be handled, stored, transported, and labeled without risks. Non-compliance puts the health and safety of Amazon’s employees, carriers, and customers at risk.
Do the following before selling dangerous goods on Amazon.
Once you send dangerous goods to Amazon, you confirm that they adhere to any legal requirements and that the information you provide is complete, factual, and updated.
Providing incomplete or inaccurate information may prompt Amazon to block your products on its platform. You may also be subject to corrective actions, like losing your seller privileges. If FBA identifies your dangerous goods as unfulfillable upon receipt at the fulfillment center, they may be discarded at your expense.
Amazon restricts some products to protect its customers and maintain their trust. The restrictions ensure that every product sold on the platform complies with laws, regulations, and Amazon’s policies. The items must be safe, authentic, and legal.
You can visit Amazon’s Help pages to check if your product or category is restricted. However, the examples in the Help pages aren’t exhaustive, so it’s best to consult legal counsel before listing a potentially restricted or prohibited item.
It’s also crucial to note that even if a product is considered an example of a permitted listing, it must still comply with applicable laws. Any product you sell on Amazon must be legal in your state.
Bypassing approval requests gives Amazon the authority to take corrective actions, such as suspending or terminating your seller privileges, destroying your inventory without reimbursement, returning merchandise, terminating your business relationship, and withholding your payments permanently. In extreme cases, you could be subject to legal action, including civil and criminal penalties.
If you provided the requirements but still got your request denied, review Amazon’s correspondence on your case log or email. Your documents may have failed to pass the review because they lacked certain information, causing some requirements to be unmet. You can submit a new application if you submit new documents for Amazon’s consideration.
Sometimes, Amazon denies an approval request because the requesting account doesn’t qualify. If you get this message, it means Amazon has determined that you are not eligible to sell the product you applied for approval for.
Amazon continuously updates its platform’s policies on which products should be restricted. Even if a product is already sold on Amazon, it can still be restricted for various reasons, such as:
You can sell restricted products again as long as you follow the process.
Navigating Amazon’s restricted categories can be challenging, but it’s far from impossible. The key is understanding the process, preparing your documentation carefully, and being persistent if your first application doesn’t go through. Remember that these restrictions exist to protect customers and maintain trust in the platform—think of them as quality control measures rather than roadblocks.
Getting approval for restricted categories is just one part of building a successful Amazon business. Once you’re approved and ready to sell, you’ll need the right tools to source products efficiently, manage your inventory, optimize your pricing, and track your profits across all your listings.
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