Boost ROAS by 40% on out-of-budget campaigns

Eighty percent of out-of-budget campaigns are out of budget by 11 am daily. Given that all campaigns turn on at midnight, CPCs are highest at midnight and decrease as the day goes on. Our Dayparting tool allows you to gain a competitive edge by automatically scheduling your campaigns during less competitive times. The results? Customers see a 40 percent ROAS improvement on out-of-budget campaigns.

Use our keyword automations to set rules to automatically adjust campaign parameters to meet your targets. You can set rules for your most mundane optimization tasks, such as migrating search terms from auto to manual campaigns, lowering bids on underperforming keywords, and negative targeting search terms that don’t deliver sales.