Powered by Colts 1.1

Your Amazon business,
on call.

AI Operator is an assistant for your Amazon business with direct access to Seller 365. It answers your questions, analyzes your data, and takes action across your apps — all from a single chat. Currently in closed beta — access is invite-only for now.

InterfaceChat
ConnectedSeller 365
IntelligenceColts 1.1
For sellersAny size
Answer questions

From "what is tax exempt?" to "why price FBA above FBM?" — Operator knows Amazon selling cold.

Analyze data

Pulls live data from your tools and reasons over it — Buy Box performance, review trends, sourcing ROI.

Take action

Creates searches, builds templates, generates labels, sets up monitoring — with your approval.

— New to AI Operator? —

Start with the 5-minute guide.

The single biggest factor in getting great results is how you ask. A few simple habits will make Operator dramatically more useful from your very first prompt.

Read the best-practices guide → Already know it? See what's new in Colts 1.1
AI Operator · Powered by Colts 1.1
Which of my products are about to run low — and can you find me replacement deals for them?
Operator · 2 tools
Three SKUs will run out within ~2 weeks at current velocity:

Collagen Peptides — 9 days left. Found 4 sourcing matches above 30% ROI.

Vitamin D3 — 11 days left. 2 matches, best at 38% ROI.

Magnesium Glycinate — 13 days left. No clean matches yet — want me to widen the search?

I can add the winners to a buy list or start a batch. Just say the word.
InventoryLab Tactical Arbitrage
→What you can ask

Real prompts. Real work.

Operator works across every Seller 365 tool. These are real things sellers ask it to do today — in plain English.

01
Knowledge

Learn the ropes

New to selling, or moving into a new model? Operator explains the fundamentals and the strategy behind them.

What's the difference between FBA and FBM?
Why should I price my FBA listings above FBM?
Which stores have tax exemption programs — and what does tax exempt actually mean?
What discounts exist for Walmart, and how do I make those items more profitable?
02
Templates & SOPs

Build your back office

Operator drafts the documents, templates, and standard operating procedures that keep your team running.

Write me a supplier outreach email template.
Create an SOP for my VA to run a Walmart product search in Tactical Arbitrage.
Make me a Google Sheet my VA can use to review new sourcing leads before I approve them.
Draft an FBM return restocking-fee claim template that follows Amazon's policy.
03
InventoryLab

Inventory, batches & restocking

Live stock levels, batch creation, restock timing, and label generation — your warehouse, in one chat.

How many units of {insert ASIN} do I have on hand, and how many in transit?
Which products are expected to run low in the next two weeks?
Create an InventoryLab batch called "June OA Batch" and add these ASINs with $8 COGS.
Generate 25 print-ready FNSKU labels (2.25×1.25in) for SKU {insert SKU}.
04
Tactical Arbitrage

Sourcing & product research

Spin up searches, analyze leads, run reverse-sourcing on competitors, and organize the winners — without touching the dashboard.

Create a Walmart search for chocolate: 30%+ ROI, $4+ profit, not sold by Amazon, 3+ sellers, sales rank under 150k.
Wholesale-search this distributor price list, filter it, and flag any brand with 3+ buyable ASINs.
Run a reverse search on seller {insert seller ID} and show me profitable products.
Add all the winners to a new collection called "June Buy List."
05
SmartRepricer Read-only

Pricing & Buy Box

Surface pricing gaps, understand your competition, and watch the Buy Box — Operator reads your repricing setup and explains what's happening. Read-only to start; making price changes from chat comes in a later release.

Show me every product missing a min or max price.
List my pricing errors and recommend the safest fix.
Who am I competing with on ASIN {insert ASIN}?
What's my Buy Box performance on the products using my first-30-day strategy?
Map my BQool repricing rules to SmartRepricer strategies across US, CA, and MX — return a CSV.
06
FeedbackWhiz

Reviews, feedback & profit

Track review health, automate feedback requests, get alerted on what matters, and see profit after fees — the full FeedbackWhiz suite.

How are my reviews trending this month?
Set up a feedback request flow that skips customers who returned or refunded.
Alert me whenever a product picks up a negative review.
Which SKUs are most profitable after fees this quarter?
— Who it's for —

Every seller. Every model. Every stage.

Retail Arbitrage Online Arbitrage Wholesale Brand Direct Private Label
Day one
Just starting out? Operator teaches the fundamentals as you go.
Scaling
Running VAs and multiple suppliers? It builds your SOPs and crunches your numbers.
Enterprise
High-volume operation? It works across every tool at once, so nothing slips.
→How it works

Operator is the product.
Colts is the engine.

You chat with AI Operator. Underneath, the Colts harness routes your request to the right specialized agent, pulls from the connected app, and brings back an answer — or takes the action.

You never pick an agent or a tool. You just ask. As Colts gets smarter, Operator does too.

Currently running Colts 1.1 — read the Colts 1.1 release notes →
You
AI Operator · chat
↓
Intelligence
Colts 1.1 · orchestrator + agents
↓
Connected
Seller 365 · TA · IL · SmartRepricer · FeedbackWhiz
↓
Data
Amazon SP-API · live
→Questions

Good to know.

What is AI Operator?

AI Operator is an AI assistant for Amazon sellers, built by Threecolts. It connects directly to your Seller 365 tools and can answer questions, analyze your data, and take action across sourcing, inventory, pricing, and reviews — all from a single chat.

Who is it for?

Amazon sellers of every size and business model — retail arbitrage, online arbitrage, wholesale, brand direct, and private label.

What tools does it connect to?

Your Seller 365 tools — including Tactical Arbitrage for sourcing, InventoryLab for inventory and batches, SmartRepricer for pricing and Buy Box monitoring, and FeedbackWhiz for reviews and feedback.

How is it different from a regular chatbot?

Unlike a general chatbot, AI Operator has live, direct access to your real Amazon business data and can take real actions in your connected tools — not just answer general questions.

Is it available now?

AI Operator is currently in closed beta. Access is invite-only, with broader availability coming soon.

— Currently in closed beta —

Just ask.

AI Operator is rolling out to a small group of beta testers. Broader access is coming soon.