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There will likely come a time, not too far into your tenure as an FBA or third-party fulfilment business, where you’re going to want to expand your customer base outside the borders of your own home market. This will undoubtedly give you a higher potential for revenue, but will naturally come with more logistical challenges as you will need to import and export products internationally.
You might want to take care of the shipping yourself, but realistically you will want to get a specialist customs broker or a freight forwarder to do it for you as you scale up shipments. Not only are they more capable of getting your products from point A to point B safely and reliably, but it frees you up to focus on other parts of your business. The most prominent of these handlers are UPS (Europe, US, Canada) and DHL (Europe, Japan).
It’s not a matter of simply calling them up and handing over the keys, however, as there are things you need to take care of before handing over your inventory.
The first thing to know is that while Amazon will usually provide the option to do things for you automatically for a lot of other parts of your business, getting in touch with third-party shipping partners is one of those that you have to do directly yourself. Best practice is to actually do this as soon as you sign up for FBA if you know you’re going to ship internationally, as it can take time and you don’t want it to cost you sales.
There are some roles that you need to have figured out for when you solicit a logistics provider:
As part of your arrangement with the freight forwarder or customs provider, you might need to complete some of the following documentation:
As with anything you’re doing with your Amazon business, make sure your deliveries are complying with Amazon’s policies for inbound deliveries, checking that any courier service you use can clear your products through customs at their destination.
If need be, make sure your items are palletized before they arrive, and if your deliveries are floor-loaded (i.e. loose stacked boxes) then you need to request it ahead of time when you arrange the delivery at the fulfilment center, though additional fees may be charged if floor-loaded shipment require more handling.
Keep in mind that Amazon is not able to return inventory stored in its fulfilment centers outside of just about any market they're in, including the US, Europe or Japan.
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Threecolts acquires, launches, and grows eCommerce software & services, and owns other stellar businesses including Old Street Media, HotShp, SellerBench, Tactical Arbitrage, Bindwise, RefundSniper, ChannelReply, and FeedbackWhiz.
Old Street Media supports businesses with their advertising, inventory management, and other eCommerce services. We collaborate with over 4000 brands and have generated $600M in sales in the past year.
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