Effective Uses of Amazon Search Terms

OldStreetMedia
Kennedell Amoo-Gottfried
Published
August 16, 2022
Modified
September 16, 2022
 Amazon Search Terms

You can learn a lot from looking at search terms on Amazon. What products are trending? Which keywords are yielding the best results? 

Use them to your advantage! Here are a couple of ways how. 

Spy on the competitors

Amazon search terms are a great way to keep tabs on how your competitors are attracting traffic. 

Take the example below - If you are selling fans, you can copy the top-clicked ASIN within a certain date range (“fan”, as below), and put it into the search bar.

‍Spy on the competitors 1

You can then see which keywords your competitors are using to maximize conversions and subsequently use them in your product listings or in your PPC ad campaigns to drive traffic and sales. 

Spy on the competitors 2

Product seasonality 

If you’re dealing with seasonal products, you can glean really valuable insights from tracking product trends, and may even change your product lineups to match what is in most demand.

Taking the fan example again, if you look at the Search Frequency Rank - the numeric rank of a specific search term's popularity when compared to all other search terms during a given time period -  for the month of January, you could, for instance, see it ranked very low at around 1,304. Makes sense - January gets cold! No one needs fans. 

Product seasonality 1
Product seasonality 2

Fast forward to July 2022 when the sun is out, “fan” is the most trending product on Amazon search results. When SFR ranking is low, demand is low and budgets should be scaled back and reallocated in favor of aggressive bids for better trading products.

Product seasonality 3

About us

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About the author
Kennedell Amoo-Gottfried
Kennedell is Head of Account Management, Onboarding, and Operations at Threecolts. He began working in ecommerce in 2020 with OldStreetMedia, where he was General Manager. While getting his MBA from London Business School, he worked as part of Manchester United’s media strategy team and Twitter’s Global Content Partnerships team. He also worked for several years in finance departments for the oil & gas industry before turning his talents to the ecommerce sector.