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You can learn a lot from looking at search terms on Amazon. What products are trending? Which keywords are yielding the best results?
Use them to your advantage! Here are a couple of ways how.
Amazon search terms are a great way to keep tabs on how your competitors are attracting traffic.
Take the example below - If you are selling fans, you can copy the top-clicked ASIN within a certain date range (“fan”, as below), and put it into the search bar.
You can then see which keywords your competitors are using to maximize conversions and subsequently use them in your product listings or in your PPC ad campaigns to drive traffic and sales.
If you’re dealing with seasonal products, you can glean really valuable insights from tracking product trends, and may even change your product lineups to match what is in most demand.
Taking the fan example again, if you look at the Search Frequency Rank - the numeric rank of a specific search term's popularity when compared to all other search terms during a given time period - for the month of January, you could, for instance, see it ranked very low at around 1,304. Makes sense - January gets cold! No one needs fans.
Fast forward to July 2022 when the sun is out, “fan” is the most trending product on Amazon search results. When SFR ranking is low, demand is low and budgets should be scaled back and reallocated in favor of aggressive bids for better trading products.
About us
Threecolts acquires, launches, and grows eCommerce software & services, and owns other stellar businesses including Old Street Media, HotShp, SellerBench, Tactical Arbitrage, Bindwise, RefundSniper, ChannelReply, and FeedbackWhiz.
Old Street Media supports businesses with their advertising, inventory management, and other eCommerce services. We collaborate with over 4000 brands and have generated $600M in sales in the past year.
Reach out to HotShp for help with product titles, descriptions, bullet points, social posts, and blog posts.
Reach out to SellerBench for help with shipment reconciliation and FBA fee reimbursements. 99% of FBA sellers are owed money. Get your free audit today.
If you are more interested in the #1 Amazon Arbitrage software, try TacticalArbitrage. With over 6,000 users, TacticalArbitrage will help you discover profitable products to resell on Amazon.
Bindwise will help you to identify costly issues with your Amazon seller accounts. Receive instant Bindwise Alerts about everything related to your store on Amazon.
RefundSniper is an international Amazon reimbursement service that runs audits on both Vendor Central and Seller Central. Find out how much you are owed by Amazon today.
If you're looking for a way to streamline multi-platform ecommerce support, ChannelReply has you covered. Cut your customer response time in half by having all your customer information in one hub.
FeedbackWhiz is an Amazon sellers management software that helps merchants scale their business by automating email campaigns, improving seller feedback, getting more product reviews, monitoring listings, and analyzing profit and accounting data.
