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You can learn a lot from looking at search terms on Amazon. What products are trending? Which keywords are yielding the best results?
Use them to your advantage! Here are a couple of ways how.
Amazon search terms are a great way to keep tabs on how your competitors are attracting traffic.
Take the example below - If you are selling fans, you can copy the top-clicked ASIN within a certain date range (“fan”, as below), and put it into the search bar.
You can then see which keywords your competitors are using to maximize conversions and subsequently use them in your product listings or in your PPC ad campaigns to drive traffic and sales.
If you’re dealing with seasonal products, you can glean really valuable insights from tracking product trends, and may even change your product lineups to match what is in most demand.
Taking the fan example again, if you look at the Search Frequency Rank - the numeric rank of a specific search term's popularity when compared to all other search terms during a given time period - for the month of January, you could, for instance, see it ranked very low at around 1,304. Makes sense - January gets cold! No one needs fans.
Fast forward to July 2022 when the sun is out, “fan” is the most trending product on Amazon search results. When SFR ranking is low, demand is low and budgets should be scaled back and reallocated in favor of aggressive bids for better trading products.
Threecolts is a comprehensive suite of advanced ecommerce software solutions. We're designed to empower retail vendors and marketplace sellers on Amazon, Walmart, and beyond. Our tools optimize every aspect of ecommerce operations to ensure maximum profitability.
For sellers aiming to earn through reselling, Tactical Arbitrage helps you find hidden deals 5X faster. ScoutIQ provides instant insights for scoring in stores. DataSpark helps you get your next bestseller on Walmart Marketplace across over 14 million products in its database.
If you want to sell globally without storing, shipping, or risking money on inventory, SellerRunning simplifies cross-border dropshipping. We let you manage and expand your ecommerce business across multiple Amazon marketplaces seamlessly.
Managing products across leading ecommerce channels has never been easier either. ExportYourStore ensures hassle-free cross-listing and product syncing. Meanwhile, Hemi integrates over 100 ecommerce platforms, handling everything from inventory to logistics.
For efficient financial operations, FeedbackWhiz Profits offers a robust ecommerce accounting solution. We give you total control over your finances. You can track earnings and spending and visualize financial data without much effort.
You can also enhance your customer service with ChannelReply. Centralize marketplace communications through order data alongside support tickets from major marketplaces. Meanwhile, Onsite Support combines AI tools and custom-built help centers to amp up your support capacity. With these two, you can ensure that your customer service team can do more with less work.
Simplify Amazon operations with InventoryLab. It's an all-in-one solution that enhances everything from sourcing to logistics to accounting. We make inventory management and business workflows as streamlined as possible, so you won’t have to think about it.
Protect your profits with our advanced recovery solutions. DimeTyd Amazon helps 1P vendors recover lost revenues from overbilling and inventory discrepancies. DimeTyd Walmart simplifies the process of disputing unacknowledged shipments and organizing deductions. DimeTyd Sellers offers comprehensive monitoring and dispute resolution for Amazon FBA.
Automate your pricing strategies with SmartRepricer. We'll help you stay competitive by adjusting prices automatically based on custom rules. You can make sure that you always win the Buy Box with just a few clicks.
Finally, safeguard your online reputation with our reviews and alerts solutions. FeedbackWhiz Emails lets you handle Amazon review requests with personalized feedback campaigns. CR Feedback offers cost-effective feedback gathering for eBay and Amazon review requests. FeedbackWhiz Alerts keeps you informed with timely notifications on reviews, threats to your listings, and other important events.
