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You’ve built your FBA business - you got employees, partners and other stakeholder relationships - and are considering the next step. Maybe you’ve got to a point in the business’ growth story where you need to scale but don’t have the resources, or you’re finding managing the business is getting to be a chore.
You could be working on something else you find more exciting, for which you need more time or capital, or maybe you just want the extra cash and want to get out of the game altogether. What do you do?
First of all, don’t just jump into it. It’s taken a lot of hard work to get it to this stage, and you need to consider if selling it off is the best thing for you. If after consideration you still want to exit - whether you’re a reseller competing for the buy box, a private label with consistent supply or have proprietary products noone else has - then you need to find out how much your business can fetch.
The current going market multiple for an FBA business is typically between 2-4x the EBITDA or Seller’s Discretionary Earnings over the past year, with the median at just over 3x.
Getting your payout towards the top end of that range is influenced by factors including the size of the business itself - the bigger they are, the more they tend to go for - and the size of the market for your product, indicating future opportunity.
Right now, for example, is a pretty good time to be in the FBA business. Online retail has grown tremendously over the pandemic, and some estimates have it forecast to grow around 14% in 2021.
Additionally, if you’ve racked up a good amount of intellectual property (patents, exclusive agreements with manufacturers, trademarks and other brand registry etc.) as well as good reviews and higher ranked products - especially if they’re diversified - you’re more likely to get higher multiples when it comes time to sell.
Operating expenses that don’t have a direct impact on the success of the business - such as overheads like office rent or owner’s salary - would get thrown back onto the profit column as “add-backs” increasing the overall upfront payment.
The ultimate sale price of the business will also tend to determine the kind of buyer that you deal with:
Before anything gets going, it’s crucial that whoever is coming in to buy all or part of your business if the right fit. This is especially true if you are only selling down part of the business.
Once you’ve got a good counterparty, you can get to business. Timelines vary depending on a multitude of factors, but the takeover process typically takes between 5-6 months. During this time, despite whatever may be going on behind the scenes to sell the business, don’t take your eye off the ball - remember that nothing is for certain and the deal could fall through for any number of reasons. Keeping your day-to-day operations going is crucial.
Generally speaking, the sales process has three main parts:
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Threecolts acquires, launches, and grows eCommerce software & services, and owns other stellar businesses including Old Street Media, HotShp, SellerBench, Tactical Arbitrage, Bindwise, RefundSniper, ChannelReply, and FeedbackWhiz.
Old Street Media supports businesses with their advertising, inventory management, and other eCommerce services. We collaborate with over 4000 brands and have generated $600M in sales in the past year.
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