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So you’ve got a good idea – a great new product – and you want to bring it to market on the world’s largest eCommerce platform through Fulfilment by Amazon (Amazon FBA). What now?
To get your products to Amazon customers, you first need to get them to fulfilment centers, which requires you to tell Amazon what you’re selling, how much of it you’re sending them, and from where. This is your shipping plan.
The first step will be to make sure you’ve got an account all set up on Amazon Seller central. This will require creating individual pages for each product you are selling, complete with a shipping address from either the manufacturer or the freight forwarder (both to find out which fulfilment center to send your product too, and in case there are returns to be made).
Be sure to paint Amazon a clear picture of what it is you’ll be sending, including the number of items per box shipped, box dimensions, weight of boxes and items as well as the number of items ordered.
It might seem a bit annoying to fill out a maze of questions and sub-questions, but in the long-run it may prevent bigger problems like shipping delays or unexpected fees.
The initial steps are straight-forward enough, starting with managing your inventory – which will be the case no matter the size of the shipment you’re putting out.
When it then asks you to select who preps your packaging – either a merchant or Amazon – which most of the time will be the merchant.
You’ll have the option to print labels for the page, which – it is important to point out –are not shipping labels but FNSKUs, meaning you will not need them if you already have a FNSKU or a UPC barcode. In fact, you’re likely to save time and money by handling the label yourself.
At this point, you’ll find out the warehouse Amazon will send your merch to (something you have no control over). For larger shipments, this could mean getting your gear sent to multiple warehouses, in which case you’ll be on the hook for shipping costs to each of them, though Amazon offers an inventory placement service that allows you to send it all to one place (for a fee, of course).
When the warehouse destinations are sorted out – whether just to one or two multiple locations – the shipment will get moved to the shipping queue, which you can find at the top right of the Manage Inventory page.
Once you’ve confirmed the shipment size, you can go on to print the labels and you’re done!
Loads of steps can seem like a tough hill to climb, but Amazon itself has useful resources, and – better still – Old Street Media can help you do it to fit your specific business needs. Reach Out to us at kevin@oldstreetmedia.com
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Our Solution Architects are trained to understand your business and present your best options to grow on Amazon. All advice is customized to your needs.
About us
Threecolts acquires, launches, and grows eCommerce software & services, and owns other stellar businesses including Old Street Media, HotShp, SellerBench, Tactical Arbitrage, Bindwise, RefundSniper, ChannelReply, and FeedbackWhiz.
Old Street Media supports businesses with their advertising, inventory management, and other eCommerce services. We collaborate with over 4000 brands and have generated $600M in sales in the past year.
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