Winning listings- Countertop Microwave Ovens

OldStreetMedia
Kennedell Amoo-Gottfried
Published
September 23, 2022
Modified
September 23, 2022
Winning listings- Countertop Microwave Ovens

Top 10 Products in the “Countertop Microwave Ovens” Category:

top 10 microwaves

Bullets and Titles:

The average character count in the titles for the top-selling microwave products on Amazon is 153, with the most commonly cited features being energy use, capacity, and turntable.

Microwave 1
Source: Amazon


The bullet points, on the other hand, have an average character count of 117, focused on functional, to-the-point information.

Seller B01EIZSDWO, for example, does a great job of explaining their product concisely, with mention of the energy usage, the capacity of their microwave, the multi-stage cooking and present menus, safety and convenience features, as well as the product dimensions.

Microwave 2
Source: Amazon

ASIN with highest Bullet Point Count: (B08G4Q5196 & B08G4HSJCJ)

Microwave 3
Source: Amazon

Images:

Images for kitchen appliances serve multiple purposes - the main one being to showcase the functionality of the product in a visual way, while they are also hugely helpful as lifestyle images showing how the product fits into a user’s daily life.  

Every one of the top listings have a visual representation of both the exterior and interior product dimensions within their images, and they each use one or two lifestyle images. They tend to be presented as infographics or with sterile, white backgrounds. Half the sellers also mention the preset programs on their product, and four out of 10 sellers mention their defrosting feature.

Dimensions:

Microwave 4
Source: Amazon

Preset Menu Program:

Microwave 5
Source: Amazon

Defrost:

Microwave 6
Source: Amazon

About the author
Kennedell Amoo-Gottfried
Kennedell is Head of Account Management, Onboarding, and Operations at Threecolts. He began working in ecommerce in 2020 with OldStreetMedia, where he was General Manager. While getting his MBA from London Business School, he worked as part of Manchester United’s media strategy team and Twitter’s Global Content Partnerships team. He also worked for several years in finance departments for the oil & gas industry before turning his talents to the ecommerce sector.