SmartRepricer vs. BQool: An Amazon repricer buyers’ guide

Back in 2011, BQool launched with tools aimed at assisting Amazon sellers. Within its first few years, it launched its well-known Repricer Central, an automated, rules-based integration that gave its users a pricing edge over competitors.

These days, just having a repricer is a baseline requirement. Your edge comes from which tool you decide to use. 

Older tools like BQool have a longer history, but that’s not always an advantage in the tech world, where everything changes so rapidly. Newer solutions released in the AI era set new standards that left the old guard playing catch-up. SmartRepricer belongs to this new breed of seller tool that has AI built into its DNA. 

To answer the call, BQool added AI “augmentations” to its Repricer Central tool in 2021, and it continued to develop and refine them over the years. Now that it’s on a level playing field with tools like SmartRepricer, we thought we should compare the two solutions and see how they stack up against each other.

Comparing repricer features

If you were to look at the websites and reviews of SmartRepricer and BQool, you’d see that they have a lot in common.

Both offer automated repricing of items in your Amazon store. Both allow you to set up a rules-based approach that creates actions based on triggers, and both have AI capabilities to add nuance beyond simple Boolean IF/THEN statements. Both have very good ratings and reviews.

But the real differences emerge when you dig deeper into pricing, scalability, and how these tools fit into your broader business operations.

Price and value proposition

The most compelling aspect of SmartRepricer is its inclusion in the Seller 365 software bundle. Rather than paying for repricing as a standalone tool, you get it plus nine other essential seller apps for $69/month.

On the other hand, BQool’s current pricing structure offers five tiers:

• Basic: $25/month (1,000 listings + 50 AI listings)
• AI Deluxe: $50/month (5,000 listings + 100 AI listings)
• AI Premium: $100/month (10,000 listings + 1,000 AI listings)
• AI Ultimate: $200/month (30,000 listings + 6,000 AI listings)
• AI Enterprise: $300/month (50,000 listings + 15,000 AI listings)

BQool separates AI-powered listings from rules-based listings, with AI capabilities limited to specific quotas at each tier.

SmartRepricer through Seller 365 costs $69/month and includes 5,000 listings with unlimited AI integration. Plus, nine additional tools: Tactical Arbitrage, ScoutIQ, Scoutify, ScoutX, InventoryLab, FeedbackWhiz Emails, FeedbackWhiz Alerts, FeedbackWhiz Profits, and InventoryLab Accounting.

If you need more listings, you can go for Seller 365 Pro, which costs $199 a month (still lower than the equivalent BQool plan of AI Enterprise). This will give you 50,000 listings with unlimited AI features and additional apps as well.

Winner: SmartRepricer

Amazon marketplace coverage

Amazon operates 22 marketplaces globally, and SmartRepricer supports all of them: USA, Canada, Mexico, Brazil, Germany, UK, France, Italy, Spain, Poland, Netherlands, Sweden, Belgium, UAE, Saudi Arabia, Egypt, Australia, Japan, Singapore, Turkey, India, and South Africa.

BQool supports 5 marketplaces: US, Canada, Mexico, Japan, and the EU (UK, Germany, France, Italy, Spain). But take note: each marketplace requires a separate subscription. So, if you want to reprice in both the US and Canada on BQool’s AI Ultimate plan, that’s $400/month total.

SmartRepricer includes all supported marketplaces in every Seller 365 subscription at no additional cost.

Winner: SmartRepricer

Number of listings and AI capabilities

This remains one of the biggest differentiators. BQool’s separation of “regular” and “AI” listings creates artificial limitations that can frustrate sellers as they scale.

For example, to get even just 1,000 AI listings, you have to opt for BQool’s $100 AI Premium plan (for one marketplace). Whereas SmartRepricer integrates AI seamlessly into all repricing decisions without artificial quotas or limitations on all 5,000 listings that you get at just the base $69 plan. 

BQool also limits half of its AI features to AI Deluxe users and above. Although it’s worth noting that its conditional AI repricing feature allows automatic switching between strategies based on inventory age, sell-through rates, and other triggers. 

SmartRepricer takes a different approach, using AI to enhance its unified repricing algorithm rather than offering separate AI and rules-based systems. The AI adds nuance to rule-based decisions and learns from market patterns to improve performance over time.

Winner: SmartRepricer

Repricing frequency and performance

Both BQool and SmartRepricer now offer real-time repricing capabilities, though they work slightly differently.

SmartRepricer can technically reprice as frequently as every 30 seconds, but the platform intelligently sets a 5-minute minimum trigger interval. This is a strategic decision based on how Amazon’s system actually processes price changes. Repricing more frequently than every 5 minutes doesn’t provide additional benefits on Amazon’s side, so SmartRepricer optimizes for practical effectiveness rather than theoretical speed.

BQool offers instant repricing, completing repricing calculations, and sending final price adjustments to Seller Central instantly when it receives Amazon’s SQS report. However, BQool’s system depends entirely on Amazon’s SQS feed timing, which can sometimes experience delays. It only updates prices when competitors change theirs, and if the system determines repricing isn’t necessary, no adjustment occurs. When Amazon’s SQS reports are delayed, you can manually trigger the system by adjusting your price by $0.01 on BQool’s end.

Both platforms ultimately face the same constraint. The key difference lies in how they handle this reality. SmartRepricer proactively manages timing for optimal results, while BQool relies more heavily on Amazon’s feed availability and competitor-triggered events.

Winner: SmartRepricer (more reliable updates)

User limits

Team collaboration becomes critical as your Amazon business grows beyond a one-person operation. Both platforms recognize this need but are quite different in terms of their user management and access control offerings.

BQool offers a structured progression of user limits that scale with your subscription tier:

• Basic: 2 users
• AI Deluxe: 5 users
• AI Premium: 10 users
• AI Ultimate: 15 users
• AI Enterprise: 20 users

SmartRepricer takes a simpler approach through the Seller 365 plans:

• Seller 365: 1 user
• Seller 365 Teams and Pro: 10 users

Crucially, both plans include SmartRepricer plus nine additional essential seller tools, not just repricing.

The economics become interesting when you compare equivalent plans in terms of user counts. For 10 users, BQool’s AI Premium costs $100/month and provides repricing only. SmartRepricer through Seller 365 Teams costs $79/month for the same 10 users but includes inventory management, profit tracking, sourcing tools, review management, and other solutions on top of repricing.

BQool does offer more granular options for very small teams. If you need exactly 2-5 users and only want repricing functionality, its Basic or AI Deluxe plans provide that flexibility at lower entry points.

However, for teams ready to scale beyond basic repricing needs, SmartRepricer delivers substantially more value per user while providing a complete business toolkit rather than a single-function tool.

Winner: SmartRepricer

Integrations and ecosystem

Third-party integrations can make or break a repricing tool’s effectiveness.

BQool integrates with InventoryLab and Seller Amp. The InventoryLab connection pulls cost data every 6 hours, which provides reasonably current information for profit calculations. The Seller Amp integration gives you access to additional product research data that can inform your repricing strategies.

SmartRepricer also integrates with InventoryLab, SellerRunning, and Multichannel Pro. 

The InventoryLab integration stands out for two key reasons: speed and simplicity. Once activated, the integration updates cost information every 90 seconds—a dramatically faster refresh rate that ensures your profit calculations stay accurate even as costs fluctuate throughout the day. 

Even better, when you first activate the integration on either platform, all your cost data and min/max prices sync within minutes. No waiting 6 hours or days to see your data in your repricer. It’s available almost immediately. 

The Multichannel Pro integration helps with intelligent pricing based on inventory levels: 

• Adjusting prices downward when you have excess stock to sell faster
• Raising prices when inventory is low to protect profits
• Following your standard strategy when stock levels are healthy

Most importantly, SmartRepricer’s Amazon-optimized pricing gets pushed to all your other sales channels through Multichannel Pro every 10 minutes, ensuring consistent competitive pricing across your entire multichannel operation.

Meanwhile, the SellerRunning integration helps FBM sellers manage their dropshipping operations more effectively. The integration automatically pulls your SellerRunning min/max prices and product costs into SmartRepricer, eliminating duplicate data entry. SmartRepricer then uses this cost data to reprice your products based on your targeted profit margins, ensuring your dropshipping business maintains profitability across international marketplaces.

However, ultimately, the real advantage for SmartRepricer lies in its position within the Seller 365 ecosystem. Rather than managing separate subscriptions for repricing, inventory management, profit tracking, sourcing tools, and review management, you get all these essential functions under one subscription. This consolidation eliminates the hassle of juggling multiple logins, managing different renewal dates, and coordinating between various software vendors.

Having everything in one hub also means spending just once for all the tools you need to run your selling business effectively. Instead of paying separate monthly fees that can quickly add up to hundreds of dollars, you get a comprehensive toolkit that covers every aspect of Amazon selling. The time savings alone—from not having to switch between different platforms and remember different interfaces—can be substantial.

Winner: SmartRepricer

Final thoughts

Choosing between BQool and SmartRepricer is, at first glance, tough to do. While both are strong solutions with a lot in common, it’s in their differences that we see a clear winner emerge. 

BQool offers solid repricing functionality with some noteworthy advantages. Its conditional AI repricing feature provides sophisticated strategy switching based on inventory metrics. The graduated user pricing structure gives smaller teams more flexibility without paying for unused seats.

However, with SmartRepricer’s inclusion in Seller 365, what was once a choice between two standalone repricing tools has become a choice between a single-purpose solution and a complete business platform.

SmartRepricer provides comparable core repricing functionality but brings it as part of a $69/month bundle that includes nine other essential seller tools. The value proposition becomes compelling when you consider that most Amazon sellers need inventory management, profit tracking, sourcing tools, and review management anyway. Instead of cobbling together multiple subscriptions that could easily cost $300+ monthly, you get everything integrated under one roof.

Add in SmartRepricer’s broader marketplace coverage (22 vs 5 marketplaces), unlimited AI integration across all listings, and faster cost data syncing, and the choice becomes clearer for most sellers. 

The question isn’t just “which repricer is better?” It’s “why pay for just repricing when you can get a complete seller platform for the same price?”

Ready to see how SmartRepricer and nine other essential tools can transform your Amazon business? Try Seller 365 free for 14 days and experience the difference of an all-in-one seller platform.