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Ready to supercharge profits? Here’s why Walmart’s stealing sellers from Amazon

With fewer competitors, lower fees, and the strength of a trusted brand, it’s no wonder Walmart is stealing Amazon sellers by the thousands.

Yoda Yee

  • 6 min read
  • Feb 17 2025
  • Feb 17

  • 1
Walmart-style blue shopping carts against a yellow wall

Are you finding Amazon’s intense competition and high fees draining? You’re not alone. The rising costs and crowded marketplace can make it tough to expand your business. Thousands of online sellers are now turning to Walmart as a smart alternative. With fewer competitors, lower fees, and the strength of a trusted brand, Walmart offers a real opportunity to grow. And as Walmart’s marketplace expands quickly, now is the time to establish your business here before it becomes as competitive as Amazon. In this post, we’ll dive into the top five reasons sellers are making the switch—and how Seller 365 can help you transition seamlessly.

1. Lower fees: Keep more of your hard-earned profit

Walmart’s fee structure is designed with sellers in mind, with no monthly fees, lower transaction fees, and reduced fulfillment costs. With fewer fees, imagine what you could do with those extra dollars. Whether it’s investing in more inventory or boosting your bottom line, Walmart lets you put more money back into your business.

AmazonWalmart
$39.99 monthly for the Professional Seller AccountNo monthly seller fees
Mostly 8% – 15% referral fee per sale
$1.80 closing fees for media products
$5.00 or 20% of the item’s price as a refunds processing fee 
Weight-based returns fee
Mostly 8% to 15% referral fee per sale

83c per cubic foot monthly storage fees
75c per cubic foot monthly storage fees
Additional $6.90 per cubic foot long-term storage fees
$1.50 per cubic foot extra fee for items stored beyond 30 days
$7.50 per cubic foot long-term storage fees
Fulfillment fees depend on the item’s size and weightFulfillment fees vary per item size and weight

With Seller 365’s advanced analytics tools, we’re helping you gain valuable insights to turn Walmart’s fee structure into a real advantage. A clear view of your costs lets you spot areas where you can save, adjust pricing, and boost profitability. Seller 365 makes it easy to understand the true profitability of each product so you can plan for long-term success on Walmart. How much more could your business grow with a clearer picture of profitability?

2. Less competition: Stand out where it matters

While Amazon has over 2 million active sellers, Walmart’s marketplace hosts about 150,000—a significant difference that gives Walmart sellers more room to stand out. Walmart’s stronghold in grocery and household goods, where it holds a 19% market share in U.S. food and beverage sales, gives sellers in these areas a unique edge.

With Seller 365’s powerful data tools, you can access detailed insights about Walmart’s marketplace, from demand trends to top-selling items and emerging categories. These insights empower you to make smart, strategic choices about what to offer, focusing on high-potential items that align with customer demand. Many sellers have found Walmart’s less crowded marketplace to be a game-changer, especially with these data-driven insights. What could it mean for your business if you broke into a high-demand category with minimal competition?

3. Walmart’s brand power: Build trust instantly

Selling on Walmart lets you tap into the power of its strong brand reputation, which helps you gain customer trust right from the start. Walmart shoppers already have confidence in the platform, and that trust often extends to third-party sellers. Studies show that this level of brand trust can reduce customer hesitation, leading to better conversions.

Seller 365 supports this trust advantage by providing automated review monitoring and feedback tracking. By staying on top of customer feedback and addressing issues as they come up, you can maintain high ratings and strengthen your credibility on Walmart’s trusted platform. Would the added trust of Walmart’s brand help increase your sales by reassuring customers that they’re buying from a reputable source?

4. Better visibility: Your products front and center

On Amazon, getting visibility can be a challenge with fierce competition and complex algorithms. Walmart’s system prioritizes relevance, giving new sellers a fair shot at being seen. Walmart also limits repricing to once daily, creating a more stable pricing environment without constant price battles.

With Seller 365’s performance metrics at your fingertips, you can make quick, data-backed adjustments that align with Walmart’s algorithms. By keeping a close eye on product metrics like clicks, conversions, and feedback, you can build momentum on Walmart without compromising profitability. What if your products were consistently visible without the need for constant price adjustments?

5. Walmart’s rapid growth: Get in early for maximum returns

In 2023, Walmart’s marketplace represented 5.3% of the U.S. online retail market, with ecommerce sales reaching $22.1 billion in the fourth quarter alone. As Walmart’s online presence grows, early adopters have the chance to build a profitable storefront before it becomes as saturated as Amazon.

Amazon’s unpredictable policies and frequent suspensions can disrupt business, but Walmart offers a more stable foundation with clear guidelines. Seller 365 helps you stay compliant by tracking performance and feedback, allowing you to maintain a positive seller presence on Walmart without unnecessary setbacks. Imagine how positioning yourself now could pave the way for consistent growth.

Seller 365 supports your Walmart expansion

Seller 365 is designed to make your transition to Walmart easy and effective. Here’s how it supports your growth on both platforms:

  • Advanced product insights: Find high-potential products by analyzing Walmart-specific trends and insights, so you know what sells best and where to focus.
  • Profit tracking and analytics: See exactly how much you’re earning on each sale by tracking fees, fulfillment costs, and customer returns to help you maximize your margins.
  • Automated review and feedback monitoring: Maintain high ratings by managing feedback across platforms, boosting your store’s reputation, and reinforcing trust with Walmart’s customer base.

With Seller 365’s toolkit, you get the advantage of having essential data, feedback, and profit tracking at your fingertips—empowering you to make decisions that support your growth and profitability.

Ready to supercharge your profits with Walmart?

Selling on Amazon alone can feel limiting, but diversifying to Walmart opens doors to new customers, lower fees, and a more trusted platform. With Seller 365, you have everything you need to find products, analyze performance, and manage feedback as you grow across both Amazon and Walmart.

What’s stopping you from exploring Walmart’s potential and securing your place in its growing marketplace with Seller 365 today? Position yourself now and experience the benefits of Walmart’s expanding reach!

Get Started with Seller 365

Table of contents


  • 1. Lower fees: Keep more of your hard-earned profit
  • 2. Less competition: Stand out where it matters
  • 3. Walmart’s brand power: Build trust instantly
  • 4. Better visibility: Your products front and center
  • 5. Walmart’s rapid growth: Get in early for maximum returns
  • Seller 365 supports your Walmart expansion
  • Ready to supercharge your profits with Walmart?

Grow your business with Threecolts

Discover the solutions making ecommerce more profitable than ever.

Get Started

Grow your business with Threecolts

Discover the solutions making ecommerce more profitable than ever.

Get Started
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