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  1. Angela Apolonio
    The difference between Amazon clicks vs. sessions

    Your data shows more clicks than sessions. That’s not a bug. Here’s what the difference actually means.

    Jul 8

    31
    Amazon clicks vs sessions - A pixelated hand cursor pointing against a dark background covered in binary code
  2. Angela Apolonio
    The ultimate Amazon PPC advertising guide for beginners

    A clear, beginner-friendly breakdown of what makes Amazon PPC campaigns succeed.

    Nov 6

    43
    Amazon PPC guide - A megaphone projecting blue letters and symbols onto a yellow background
  3. Angela Apolonio
    Top 10 best Amazon PPC automation & management software

    Amazon PPC doesn’t have to be a full-time job. Automation tools can do the heavy lifting while you focus on growth.

    Oct 15

    19
    Best Amazon PPC software - A seller working on a laptop surrounded by boxes
  4. Angela Apolonio
    The ultimate Amazon advertising guide for sellers

    Amazon Ads aren’t just for visibility. They’re how sellers scale.

    Oct 2

    37
    Amazon Ads guide for sellers - A screenshot of Amazon search results showing sponsored product ads
  5. Angela Apolonio
    What is a good RoAS on Amazon? (+ How to calculate it)

    If you don’t know your break-even RoAS, you’re flying blind.

    Sep 29

    31
    Good ROAS on Amazon - A glowing growth chart coming out of a smartphone representing Amazon ads
  6. Angela Apolonio
    Amazon ad placement: Top of search, product pages, and more

    It’s not just what you advertise, it’s where. Ad placement is Amazon’s quiet ROI killer or secret weapon.

    Aug 6

    11
    Amazon ad placement - A screenshot of a sponsored video ad on the Amazon search results page
  7. Angela Apolonio
    A beginner’s guide to the Amazon Vine Program

    Every seller wants more reviews, but not all reviews carry weight. Vine cuts through the noise.

    Aug 1

    20
    Amazon Vine - Hands typing on a laptop with a digital review interface
  8. Angela Apolonio
    A comprehensive guide to Amazon A+ Content

    On Amazon, good content isn’t optional. It’s what separates top sellers from everyone else.

    Jul 29

    27
    Amazon A plus content - Woman taking a product photo for an Amazon listing
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