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  1. The real cost of multichannel expansion in 2026

    Most sellers think they understand the cost of multichannel expansion. But the real cost isn’t fees, it’s the work to get live and stay live. Here’s how to minimize those hidden costs.

    An illustrated iceberg metaphor showing the obvious cost of multichannel expansion (marketplace fees, fulfillment, tooling) above the surface and the complex mix of hidden costs beneath.