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The Best Amazon PPC Automation & Management Software in 2024

Threecolts
Geri Mileva
Published
April 1, 2024
Modified
April 2, 2024
The Best Amazon PPC Automation & Management Software

Mastered the basics with our Beginner’s Guide to Amazon PPC? Now’s the time to get the most out of your PPC campaigns by leveraging the latest technologies. We've curated a list of the top 10 software for automating and managing your Amazon PPC. While all of them provide basic PPC automation tools, each one has its unique features.

Best Amazon PPC Automation and Management Software

  1. Seller App
Seller app

An AI-powered intelligence platform tailored for eCommerce businesses, SellerApp has a suite of tools designed specifically for Amazon sellers. Among its array of functionalities is the SellerApp Amazon PPC tool – a robust solution for managing Amazon PPC campaigns with efficiency and precision.

This tool helps you reach specific goals without requiring manual ad optimization. It offers preset automation templates, including Target Harvester, Down Bid Optimizer, and Advertising Cost of Sales (ACoS) Reducer, which you can select based on your objectives. Once you activate a template, SellerApp's algorithms do their magic in meeting KPIs with minimal user input.

SellerApp's Amazon PPC tool also offers powerful analytics capabilities. You can track ad campaign performance in real time and get detailed insights through AI-powered analytics. This enables you to evaluate campaigns and targeting styles and adjust strategies and revenue distribution accordingly.  

In addition to its platform capabilities, SellerApp also offers Amazon PPC Managed Services. If you’re looking to accelerate brand growth, their certified experts can drive campaign success faster and more effectively.

Basic features:

  • Keyword harvesting
  • Rule-based optimization
  • Detailed campaign management
  • Global marketplace coverage
  • Multiple account access

Pros:

  • Feature-rich and highly efficient software
  • Personalized training to set up the tool
  • Customizable automation rules
  • Affordable pricing models

Cons:

  • The dashboard is slightly overwhelming for beginners
  • Slow turnaround time for getting custom reports

  1. sellerboard
sellerboard

sellerboard is primarily a profit analytics platform for Amazon sellers but it also offers automation and management tools that make it worth adding to your seller tech stack.

sellerboard streamlines your PPC strategy by automating bids for various goals such as launching new products, boosting organic sales, or maximizing profits. You can tailor your campaigns by setting bidding strategies, profitability metrics, and other custom rules. Powerful tracking capabilities allow you to monitor PPC performance at all levels. 

What’s great about sellerboard is its flexible campaign automation options. You can put it on autopilot mode and let it calculate and apply bids for optimal results. You can also opt for manual approval mode to have the final say on the implementation of calculation-based recommendations.

Basic features:

  • PPC profit & loss dashboard
  • Keyword harvesting & automation
  • Automated bid optimization
  • Automated reports
  • Real-time profit dashboard

Pros:

  • Agility and ease of use
  • Detailed overview of campaign performances
  • Excellent PPC and advertising tracking reports
  • Integration with multiple marketplaces

Cons:

  • Requires time to explore the full functionality of the platform
  • Limited integrations with other international marketplaces

  1. adbrew 
adbrew

Who better to understand how Amazon works than former employees? Ex-Amazonians have leveraged their experiences on the platform to assist brands and sellers through Adbrew.

This advertising platform is known for keeping its promise of PPC success on Amazon. The software is fully customizable, allowing you to control the type and degree of automation you require. You can adjust PPC bids, set budget pacing, and automate contextual keyword harvesting. Advertising data are analyzed instantly to generate actionable insights that enable you to react in real time. Expertly curated strategies guide you in identifying opportunities and the best way to act on them.

If you want to focus solely on running business operations, opt for the managed services that include holistic PPC optimization on Amazon by experts. A dedicated account manager ensures smooth operations, while bi-weekly expert consultations allow for regular strategy reviews and adjustments. Additionally, detailed KPI reports provide an overview of your PPC performance.

Basic features:

  • Keyword harvesting
  • Campaign launcher
  • Custom rules and PPC automation
  • Amazon marketing stream (hourly data)
  • Share of voice keyword monitoring

Pros:

  • User-friendly interface
  • Robust analytics capabilities
  • Ability to connect disjointed reports from Amazon
  • Responsive support team

Cons:

  • Steep learning due to its vast range of features
  • Analytics engine could be refined for even more precise predictions and recommendations

  1. Advigator
advigator

Advigator combines PPC automation and management in one software. It analyzes data and automatically applies optimizations so you won’t have to go through the tedious job of determining which rules to set or what strategies to use. Just choose the products you want to include in the campaigns and set your daily budget. Backed by powerful AI, the tool is capable of analyzing reports daily, calculating optimal bids, and adjusting bids accordingly.

For new and small businesses, Advigator is one of the most cost-efficient PPC software available. With no annual contracts or huge installation fees, it gives businesses with limited budgets access to advanced tools. All you need to shell out to use the software is 5% of the advertising spend for campaigns you run through Advigator.

Scaling your business to go global? The bulk operations and translation features would be useful as you enter foreign markets and manage international catalogs.

Basic features:

  • Campaign groups
  • Analytics
  • Custom targeting
  • Negative targeting and suggestions

Pros:

  • Simple and easy to use
  • Effective at reducing ACoS
  • Live chat is available anytime

Cons:

  • No scheduled time for campaigns
  • Limited campaign analytics

  1. Mayan
mayan

Put MIT data scientists and Amazon PPC experts together and you’ve got a powerful solution for PPC optimization. Their technological expertise and seller experience are a potent combination that effectively drives FBA growth for Mayan users.

Mayan is a platform developed to help Amazon FBA sellers manage their inventory and advertising campaigns. It offers tools for automating campaign and inventory management including a keyword generator, category targeting, and placement adjustments. Among its free tools are ad-pausing and enabling, inventory replenishment alerts, insights dashboard, and ads automation.

Sellers handling multiple brands or a significant number of ASINs would find Mayan useful in managing their complex needs. Subscribing to higher plans would give you access to expert ad management, real-time ad optimizations, machine learning, and AI-powered keyword bidding, and automated full-campaign creation, among many other advanced features. 

Basic features:

  • Brand overview dashboard
  • Profitability dashboard
  • Inventory-informed ads automation
  • Financial performance analysis

Pros:

  • Data-driven insights backed by ML and AI
  • Unit economic-based strategy
  • Ability to iterate strategies immediately

Cons: 

  • Limited self-serve solutions
  • Steep monthly fees for managed services

  1. Optmyzr for Amazon 
optmyzr

Optmyzr is a PPC management software with all the tools you need to automate and manage PPC campaigns on various platforms. A verified Amazon Ads partner, Optmyzr is easily available to all Amazon sellers.

You can automate your ad campaigns using prebuilt rules or rules you’ve built yourself. This means you have full control over changing bids, pausing or enabling ads, and running promotions. Tools like Keyword Lasso, Quality Score Tracker, Negative Keyword Finder, and PPC Investigator make it easy to run paid campaigns.

A visual dashboard displays everything, so you can easily identify issues that need to be addressed. Algorithms constantly monitor ads and market performances, then alerts are sent when issues are detected. When there are opportunities for optimization, you get notified so you can apply recommendations in just a few clicks. To better optimize your PPC, Optmyzr also integrates data from platforms beyond Amazon so you get the full picture of your overall PPC performance. 

Basic features:

  • Multi-account dashboard
  • PPC investigator
  • Bid optimization
  • Prebuilt rule engine
  • Custom branded reports

Pros:

  • Performance monitoring across all campaign types
  • Multiple account management on one dashboard
  • Budget predictor and auto-optimization 

Cons:

  • Menu configuration is difficult to access
  • Limited integrations and extensibility into other platforms

  1. Adspert
adspert

An expert on ads management, Adspert saves you time and resources by automating campaign processes on Amazon and other eCommerce platforms. Its machine-learning algorithms ensure that your PPC ads are reaching the right targets at the most profitable bid prices.

With Adspert, you can run goal-based campaign optimization, automatically add keywords and ASINs, bundle multiple campaigns in performance groups, and view budget suggestions. Advanced data analytics run potential scenarios and provide insights on product and campaign performances.

Managing a large business? The Enterprise Plan provides you with a dedicated client success manager and a solution specialist to help you maximize the functionalities of the software. Aside from custom reporting, you also get regular performance reviews, priority support, and early access to new features.

Basic features:

  • AI automated bidding
  • Keyword & ASIN harvesting
  • Campaign monitoring 
  • Scenario analysis

Pros:

  • Easy to navigate intuitive interface
  • Powerful algorithms for real-time optimization
  • Customizable reporting
  • Higher conversions at lower costs per lead

Cons:

  • Dashboard reporting and analytics could use improvement
  • Unable to compare organic versus advertising performance

  1. Adchieve
adchieve

Adchieve combines data science and automation to drive positive outcomes on Amazon and other marketplaces. It provides campaign automation solutions for Amazon sellers and lets users create multiple campaigns based on product feeds and set automatic campaign updates. 

At its core are advanced machine learning techniques that power effective bid management, keyword harvesting, data analytics, and comprehensive reporting. Advanced algorithms help achieve optimal results across multiple campaigns. Beyond Amazon, Adchieve also provides ad automation solutions on Google and integrations with other platforms.

Basic features:

  • Feed-based campaign creation
  • Bid management
  • Keyword harvesting
  • Insights and reporting

Pros:

  • Flexibility in customization and control
  • Helpful for large-scale marketing
  • Constant development and introduction of new features
  • Responsive account managers

Cons:

  • Complex structure makes onboarding complicated

  1. BidX
bidx

BidX provides the extra assistance you need to manage your Amazon PPC ads. It fully automates your PPC campaigns using machine learning algorithms, ensuring the highest possible returns on your ad spend. The software can be used to automate ads on all Amazon marketplaces worldwide. 

With BidX, creating campaigns and managing them takes only a few clicks. Its automation tools continuously adjust keywords and bids, ensuring your ad budget is used effectively.

A standout feature of this tool is its transparency, so you're never left in the dark. Regular strategy phone calls with BidX experts can help you make sense of your KPIs and campaign performance. Their insights are valuable in fine-tuning campaigns to boost conversions and sales.

Basic features:

  • Keyword research and automation
  • Automated bid adjustments
  • Campaign evaluation
  • Individual rules and rule logs

Pros:

  • Robust software with vast functionalities
  • Full-funnel campaign optimization
  • Multi-platform campaign creation
  • Rules-based automation

Cons:

  • User interface is not so intuitive 

  1. PPC Storm
ppcstorm

PPC Storm offers a complete suite of tools for managing Amazon PPC campaigns. It strikes the perfect balance between self-management and AI-driven automation. You can tailor the settings to your specific goals and preferences, leaving the tedious tasks to the tool. For example, you can set rules based on your desired ACoS. Then, the tool's automated bidding strategies can adjust the bids for optimal results.

If you’re managing multiple Seller Central accounts, you can link and oversee all of them using a single intuitive dashboard. This seamless multi-account management ensures a smooth transition when switching between client accounts or marketplaces.

Basic features:

  • ACoS optimizer
  • Dayparting
  • Keyword and search term automation
  • Trends analysis
  • Placement adjustment

Pros:

  • Bulk bid adjustments
  • Experiments area for ads testing
  • Option for concierge management service

Cons:

  • Interface is a bit complex 

How to Choose an Amazon PPC Automation & Management Software

The 2023 Adobe State of Marketing Report underscores the importance of automation in enhancing marketing efficiency. In fact, 98% of marketers consider it to be a vital component of success. For Amazon sellers, this statistic highlights the need to integrate automation tools into their processes to remain competitive in the marketplace. PPC automation and management software are among the tools that should be in every seller’s tech stack. They optimize ad spending, refine targeting strategies, and maximize conversion rates for higher returns.

While we’ve already listed the best PPC automation tools, the question remains – which is the best tool for automation? The truth is, there's no one-size-fits-all 'best' tool. The optimal choice is the one that best fits your business needs. Keep the following factors in mind when determining which tool will serve you best.

  1. Your unique business needs and goals

Evaluate your specific needs and identify your objectives. Are you looking to streamline campaign creation? Is Amazon Sponsored Products part of your strategy? Do you want to optimize bids for maximum RoAS? Are you handling multiple seller accounts in multiple marketplaces? An in-depth understanding of your goals will guide you toward finding the automation tool that aligns with your business.

  1. The automation features of the software

Look for software that offers a robust set of automation features tailored for Amazon PPC campaigns. Basic features should include tools for automated keyword harvesting, dayparting, bid optimization, and performance monitoring. If you’re scaling your business, advanced tools like AI-powered predictive bidding, dynamic ad customization, attribution modeling, and competitor analysis can help you accelerate growth. They do require additional costs but may yield sizable returns that make your investment worthwhile.

  1. Integration and compatibility with other software and platforms

Your PPC automation and management software is just one piece of your tech puzzle. To streamline your operations, make sure it is compatible with the other software you use. For easy data synchronization and campaign management, get software that integrates with Amazon Seller Central. If you are managing multiple seller accounts in different marketplaces, choose one that supports multi-account management. A unified platform that lets you oversee and optimize campaigns across multiple accounts will not only save you time and resources but will also enable cohesive management of all your accounts.

  1. Capabilities for analytics and reporting

Effective PPC management relies on data-driven insights. Look for software that provides comprehensive analytics and reporting tools. Features such as customizable reports for keyword performance, ad group analysis, and campaign ROI tracking can empower you to make informed decisions for campaign optimization. To get the best outcomes, look for PPC automation tools that are powered by AI and real-time performance analysis. These allow you to instantaneously adjust bids and adapt to market changes.

  1. Ease of use and responsiveness of the support team

Software may have all the bells and whistles, but if it’s too complicated to use, it’s hardly going to be of any use. If a trial version or free plan is available, check the interface for usability and navigability. Would your team be able to use it with ease? Will it make your workflow more efficient? How quickly can you adopt the software and utilize its full functionalities?

Consider the level of support the software provider gives. Are there self-help resources available for basic troubleshooting, tutorials, or advanced applications? Will you get a dedicated support agent? How fast do they respond to queries? Customer reviews are your best sources for evaluating the responsiveness of their support team.

Selecting the right Amazon PPC automation and management software requires a thoughtful analysis of these factors, along with other considerations unique to your business, such as budget constraints and scalability. Choose strategically to gain the most out of PPC automation.

Stay on Top of Your Automation Game

The right tools get the job done. For PPC automation and management, our list above makes it easier for you to find the right one for your business. For other automation tools, check out the suite of seller tools on Threecolts which include inventory management, feedback management, and profit analytics. Select the ones aligned with your unique needs to build a robust tech stack. With the power of automation at your fingertips, your Amazon ventures are poised for growth and efficiency. Choose wisely, automate smartly, and watch your business soar.