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Countries celebrating Black Friday + Other Major Shopping Holidays

Geri Mileva
October 10, 2023
May 7, 2024
Countries Celebrating Black Friday + Other Major Shopping Holidays

In the US, Black Friday has long been a shopping tradition, but did you know that many other countries also celebrate this iconic shopping holiday?

At least 129 countries observe Black Friday, each with a unique version of the event. Other shopping holidays are also celebrated worldwide, and while some aren't specifically created for business, they've become opportunities for consumers to buy items at a discount.

So which countries celebrate Black Friday, and what are the other major shopping holidays we should know about? Find out below.

Top Countries Celebrating Black Friday

As the busiest shopping day of the US holiday season, Black Friday naturally became known worldwide. The event is now observed in many retail stores around the globe and has gained a prominent online presence.

Aside from the US, here are the other countries celebrating Black Friday:

United Kingdom

According to Mintel, the total sales during last year's Black Friday in the UK was approximately £12.3 billion, up by 8.3% from 2021. Despite financial pressures, UK shoppers continued to participate in the event, with 49% buying at least one item.

Since many deals occur in November, UK shoppers use Black Friday to spread their costs for the holidays, securing discounts to buy Christmas gifts. Mintel's research found that in 2022, 16% bought clothing or footwear, 39% bought a promotional item from Amazon, and 51% admitted impulse buying.


Black Friday is also relevant in Germany. In 2022, 42% of Germans were expected to spend between €101 and €300 on Black Friday. About 73% of shoppers were most interested in electronics, while 46% looked forward to fashionable finds.

The other popular categories were furniture (28%), sports items (28%), games (27%), cosmetics (26%), food and drink (22%), health (20%), books (20%), travel (17%), subscriptions/contracts (12%), and insurance/finance (8%). 

Black Friday online sales in Germany saw an increase of $440%, the second highest among European countries that observed Black Friday in 2022.


In terms of online retail sales, Black Friday is big in Brazil. However, last year’s online sales only generated over BRL3.2 billion, down from BRL4.3 billion in 2021. The Brazilian National Team’s debut in the World Cup was found to have an unfavorable effect on the 2022 sales. 

Still, total Black Friday sales saw a 940% surge compared to an ordinary day. This amount made up 10.5% of the entire year’s sales.

Popular categories include toys and games (28%), electronics (9.5%), and home and decoration (9%). Beauty and personal care, as well as fashion, are honorable mentions.

According to a Globo survey, around 24% of Brazilian shoppers want to buy new smart devices on the upcoming Black Friday, while 22% are interested in new apparel and shoes. Additionally, 20% are looking into buying perfumes and cosmetics, and 19% wish to check out home electronics, like TVs and audio equipment. Lastly, 15% want to buy kitchen appliances like mixers and blenders.


While Black Friday is widely celebrated in France, French shoppers are advocating for a Light Friday because of the environmental impact of the traditional Black Friday. With clothing as the most popular category during the event, fast-fashion retailers leave a dire effect on the environment when they dump tons of unsold and unwanted items in Chile’s desert. 

Full of chemicals, clothing takes hundreds of years to decompose, and as they do, they threaten the desert’s fragile ecosystem and the nearby communities’ health. By celebrating Light Friday, ethically produced clothing and other items can be put under the spotlight, urging French consumers to shop with minimal environmental impact.

We have yet to see if Black Friday in France will have an eco-friendly twist, but the event is undoubtedly kicking off this year.


Black Friday is also the biggest shopping event in Singapore. Deals are primarily found in online marketplaces like Amazon, Lazada, and Shopee. Electronic retailers, including Lenovo, Samsung, Apple, and Dell offer incredible deals and promotions during Black Friday in Singapore. Shoppers can also enjoy great discounts on home appliances from Robinsons.


The Philippines also holds Black Friday around the same time that the US and other countries do. Many Filipinos prioritize shopping as the holiday season approaches, so brands have taken advantage of their increased buying habits by offering Black Friday deals.

Popular categories during Black Friday in the Philippines include home appliances, electronics, cosmetics, and fashion. The brands with the biggest deals last year were Samsung, Smeg, DataBlitz, Inglot, Sephora, Uniqlo, Puma, and New Era Cap. 


Australians don’t miss out on Black Friday as well. Amazon and eBay offered incredible discounts, while cosmetic, fashion, and homeware brands ran deals until after the event. Electronic brands like Samsung sold phones, tablets, and other devices at a discount. Shoppers also scored price cuts on sports and fitness tech products from Rebel Sport and Wiggle AU.

Other popular categories include home appliances, cameras, audio equipment, music, and video games.

Major Shopping Events Worldwide

Major Shopping Events Worldwide

Many countries may not celebrate Black Friday, but it doesn’t mean they don’t experience yearly sales. Here are the other significant international shopping events worth noting.

Cyber Monday

Cyber Monday is just as iconic as Black Friday in the US and many other countries. In fact, it has already replaced Black Friday as the biggest annual shopping holiday in the US. Debuting in 2005, Cyber Monday was established to encourage consumers to shop online instead of in-store, creating less chaos and more streamlined purchases. Sure enough, it often offers a calmer and more convenient shopping experience than Black Friday.

Another great thing about Cyber Monday is the secondhand offers. Many people who bought items on Black Friday resell them for a cheaper price on eBay. You can also find older products, like TVs and consoles, at a discount if Black Friday's deals on the latest items are still unaffordable.

Singles Day

Singles Day, or Double Eleven, is China's unofficial version of Black Friday. It is celebrated annually on November 11, hence its alternate name, Double Eleven. On the other hand, it’s called Singles Day because it was originally a celebration for single people in the 1990s. 

Last year's Singles Day in China featured over 290,000 brands from 90+ countries and regions across 7,000+ product categories. Revenues on prominent platforms like Alibaba and reached approximately $36.7 billion between Thursday evening and Friday afternoon.

Many shoppers scored deals on Singles Day by watching social livestreams, which amassed more than 300 million views. Over the sales period, 62 influencer- and merchant-run live-streaming channels exceeded $14.1 million in gross merchandise value (GMV), while 632 influencer- and merchant-run live-streaming channels earned more than $1.4 million in GMV. When Singles Day officially commenced, Taobao Live’s rural live streamers conducted over 100,000 live sessions showcasing local products.


Diwali, or the Hindu Festival of Lights, is among the most sacred religious festivals in Hinduism, Jainism, and Sikhism. It is celebrated annually on November 12 in India, Malaysia, Singapore, Myanmar, Nepal, Pakistan, Sri Lanka, Fiji, Guyana, Suriname, Mauritius, and Trinidad and Tobago.

Despite being a religious holiday, Diwali is urban Indians’ favorite shopping season. Shoppers from North and West India look forward to it the most. According to the Third Festive Pulse survey by The Trade Desk, roughly 70% of Indian shoppers are ready to spend more this Diwali, up by 35% from last year.

The intended increase in consumer spending is due to consumers’ beliefs that their financial situation has improved (53%) and their eagerness to celebrate more this year (49%).

A significant portion (84%) of Indian shoppers already expressed interest in buying luxury goods, while 80% wanted to focus on gold. Among those who want to spend more, 68% reported increasing their budget for new clothes, 65% for gold and jewelry, and 64% for Diwali food items and gifts for family. Another 64% wanted to spend more for their colleagues and friends.

Popular categories among Indian shoppers include toys, games, and collectibles (50%), home and living (50%), and travel (47%).

El Buen Fin 

El Buen Fin is Mexico’s largest discount event. It will commence this year on November 17-20 and is expected to generate a 5% sales growth.

El Buen Fin was introduced in 2011, focusing on bolstering the economy, stimulating the domestic market, and upholding consumer rights, benefiting formal businesses. As such, it is the most significant "commercial party" in Mexico, thanks to the discounts, sales, and other deals up for grabs. But what makes El Buen Fin even more remarkable is that the Tax Administration Service (SAT) and the Ministry of Economy will provide training programs to formal businesses, helping them boost their sales.

To ensure consumer safety, Procuraduría Federal del Consumidor (PROFECO) offers “Quién es Quién en los Precios,” a tool for comparing prices and reporting suspicious activities. El Buen Fin's website also includes a dedicated section for understanding consumer rights and cybersecurity recommendations by the Mexican Internet Association.

Lunar New Year

Lunar New Year is an important shopping day for all countries celebrating this holiday, such as China, South Korea, Vietnam, and more. But discounts can also be found worldwide. 

Luxury goods are often the highlight of the Lunar New Year. Shoppers consider them a treat for themselves or gifts for loved ones. Popular categories include clothing, accessories, designer handbags, watches, and other fashionable items worn during the holiday. Therefore, many high-end and luxury fashion brands release special collections or limited-edition items to celebrate Lunar New Year.

Luxury brands position their offerings as the perfect investment to celebrate this holiday, creating a sense of exclusivity around their brands and markets. Since Chinese shoppers comprise a significant portion of the growing global luxury market segment, brands like Gucci, Chanel, and other prominent designer names see it fit to run sales and promotions during the Lunar New Year. 

But luxury goods aren’t the only items that shoppers look for during this holiday. Food, clothing, holiday decorations, and fireworks also sell well during the event since the Lunar New Year is essentially a period of gatherings and parties with family and friends.

History of Black Friday

History of Black Friday

When did Black Friday start, and did it influence other shopping holidays in the world?

According to Britannica, it is believed that the term Black Friday might have been born because businesses operated at a loss or “in the red” until the day after Thanksgiving when special discounts and promotions finally let them earn a profit or put them “in the black.” But this isn’t historically accurate.

A more factual explanation behind the term Black Friday can be traced back to the early 1960s. At the time, Philadelphia police officers started using the term “Black Friday” in reference to the chaos that ensued when numerous tourists visited the city for their holiday shopping. The massive crowds forced the police to work longer shifts as they had to deal with inevitable traffic jams, shoplifting, and other issues.

As such, the term Black Friday was born in Philadelphia. Merchants even attempted to give it another name, like “Big Friday.”

But Black Friday didn’t signify a boost in sales until the 1980s. Back then, most stores experienced immense sales growth on the Saturday before Christmas, not the Friday after Thanksgiving. But now, Black Friday and Cyber Monday are the most exciting shopping holidays of the year, prompting consumers to line up in stores or stay up until midnight to get first dibs on special discounts and deals.

Because of that and many other factors, Black Friday significantly impacted the global retail industry. It has changed how retailers view holiday shopping, enhanced the importance of holiday spending, and encouraged brands to offer offline and online deals. Some countries may oppose it, given their negative views on capitalism and consumerism, but Black Friday remains superior in many cultures.

Preparing Your Business for Black Friday and Other Shopping Holidays

If your new business is about to experience its first Black Friday, here’s how you can prepare for it (and for other shopping holidays, for that matter).

Plan Ahead

Online shopping will unsurprisingly dominate this year’s Black Friday. So if you don't have a store on Amazon or eBay yet, explore these platforms to let your products reach millions of shoppers instantly. Both platforms have excellent seller tools that allow you to promote your products at an affordable price. You can also see the deals that other Amazon or eBay sellers offer, enabling you to plan your own Black Friday and Cyber Monday (BFCM) promos with real data.

Test and Prepare Your Store for Traffic Bumps

Online stores are bound to experience a significant traffic bump before and during BFCM. Ensure that your listings work properly by A/B testing them. Amazon lets you conduct A/B tests on your listings, allowing you to determine how buyers respond to certain details on your product pages. This gives you the chance to improve your listings in a way that generates the most desirable results.

Explore Multichannel Selling

Spread out your revenue sources by exploring other sales channels, like social media. You can promote or advertise your products on Instagram, Facebook, and TikTok. If you’re already selling on multiple channels, identify which ones generate the most sales and focus on them as you create BFCM deals.

Consider Expanding Internationally

If you use Fulfillment by Amazon (FBA), you can ship your products easily to different places since Amazon handles all shipping tasks for you. You would have to pay a small fee, but you can recoup the costs quickly if your products sell well in your target markets. Research the places where your product has a market, then tap those consumers through targeted ads.

Plan for Possible Issues

Even if Amazon and other prominent marketplaces have flawless seller services, no system is truly foolproof. That’s why you need a backup plan in case anything goes wrong, like your inventory getting damaged and therefore becoming unsellable.

Consider these challenging scenarios and other possible problems. More people than usual will shop on Black Friday, so issues might be unavoidable. Your preparation and contingency plan will highlight your excellent customer service, enhancing your brand’s image.

Use an eCommerce Management Tool

Use an eCommerce Management Tool

An excellent eCommerce management tool can automate many seller tasks, like product research, repricing, and financial monitoring. If you need to source profitable products to sell on Amazon, consider Tactical Arbitrage, a solution by Threecolts. The software searches thousands of stores even when you’re not using it, allowing you to stay updated on the most profitable products on various marketplaces. You can narrow your search with custom filters before or after scanning stores to focus on your product idea.

Tactical Arbitrage also conducts an in-depth competitor and sales analysis to help you determine how many units of an item to purchase. And if you want to sell books, you can conduct a library search within Tactical Arbitrage to identify the best titles to offer.

Threecolts also offers a repricing tool called SmartRepricer. It is a handy tool for automatically adjusting your prices for Black Friday. You no longer have to manually scour hundreds of listings to determine the best price for your deals. Moreover, SmartRepricer can help you win Amazon’s Buy Box more often and elevate your brand.

Lastly, you can use Threecolts’ SellerBench to monitor your store's costs. This tool provides your business with dedicated case managers who will check for missing FBA reimbursements and overcharges. Hence, SellerBench is a great tool to leverage if the BFCM chaos caused inaccuracies in your FBA fees. You don’t need to pay anything upfront; you are only charged once you get your funds back. 

Other eCommerce management tools to consider are Jungle Scout, Helium 10, and Seller App. These tools also aid in product research and other essential seller tasks. They also offer reporting and analytics features, updating you on performance metrics anytime, especially during Black Friday and other major sales events.

Wrapping Up

Black Friday is a momentous event for the retail industry and consumers, so it's best not to miss out. No matter your business's size, take advantage of shoppers' increased spending habits by offering discounts and promotions. However, always research before cutting down your prices to ensure you earn or exceed your target sales and profits.

Browse through and read our other blog posts that are data-driven insights with our very own proprietary data and learn more on Mother's Day trends and best practices, Easter sales, price elasticity of demand, Amazon FBA fee changes, Amazon product title optimization, winter seasonal products, Amazon end of year sales, Valentine’s Day trends and best Amazon fulfillment centers by location and throughput.

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