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Ecommerce Software for Walmart Marketplace Sellers: Key Features to Consider

Threecolts Staff
April 19, 2024
May 7, 2024
warehouse full of boxes

The retail landscape has evolved rapidly over the last few years, moving from convenience to necessity. As consumer behaviors change and technologies improve, online selling platforms have become critical to business success. While digital e-commerce sales have grown, physical store visits have seen a decline due to a range of factors. For today’s businesses, having a robust online presence ensures that they can continue to reach their customers where they are, and expand their markets. 

It’s no surprise that Walmart Marketplace has already established itself as a significant player in e-commerce. As one of the world’s largest retail chains, Walmart’s move into online marketplace selling provides a unique platform for e-commerce businesses. In listing products on Walmart Marketplace, sellers can tap into Walmart’s massive customer base and trusted brand reputation. 

For small to medium-sized companies looking to expand their reach, this is particularly beneficial. By leveraging Walmart’s visibility and reputation, sellers can scale without the substantial overhead of brick-and-mortar stores or the costs of building their own brand recognition from scratch. 

In this post, we’ll look at e-commerce software solutions created specifically for Walmart Marketplace sellers. We’ll review which features you’ll need to enhance sales, streamline your business operations and create happy customers. Whether it’s managing inventory more efficiently, optimizing your product pricing, or handling customer help requests easily, the right software tools can significantly impact your success on this platform. 

If you’re a Walmart Marketplace seller - or are thinking of becoming one - by the end of this post, you’ll have the information you need to make an informed decision about the tools that best fit your business needs 

The Benefits of Using Walmart Marketplace Software

A robust Walmart seller software should provide a specialized suite of tools that address a variety of seller needs. This includes listing products, managing inventory, processing orders and conducting pricing strategies. Basically, this software should streamline all the essential activities of your ecommerce business. By using these tools, you can optimize your daily workflow, reduce manual work, and focus more on strategic growth rather than get bogged down in day-to-day operations. 

Integration and Automation

One of the primary benefits of using specialized Walmart Seller Software is the ability to integrate and automate various aspects of the ecommerce process. Here's how this works in practical terms:

  • Inventory Management: Automatically updates inventory levels as sales are made, both on Walmart and across other sales channels (if you’re a multichannel seller!) This helps prevent overselling items that are no longer in stock, which will help you avoid unhappy customers and maintain good standing on selling platforms. 
  • Order Fulfillment: Automates the order fulfillment process, ensuring that orders are processed quickly and accurately. This includes everything from capturing order details to routing them to fulfillment centers or drop-shippers. Automation in this area speeds up delivery times, making for happier customers. (You know, those ones that leave the best customer reviews!) 
  • Price Adjustments: Pricing tools can automatically adjust prices based on predefined rules. For instance, if a competitor lowers their price on a similar item, the software can automatically match or beat their price, helping you stay competitive without the need to manually monitor and change prices yourself. 

Data Analysis and Reporting

Advanced analytics and reporting capabilities are another crucial feature of Walmart seller software. This functionality enables sellers to

  • Monitor Sales Trends: Sellers can view real-time data on which products are selling well and which aren’t. This helps you make more informed decisions about inventory restocking, promotions, and discontinuations.
  • Track Performance: The software provides detailed insights into important performance metrics like sales volume, revenue, customer acquisition costs and more. This data is vital for assessing the health of the business and planning for future growth.
  • Make Data-Driven Decisions: With comprehensive data at your fingertips, quickly identify areas of opportunity and concern. Whether you’re tweaking marketing strategies, adjusting supply chains, or revising pricing structures, having access to detailed analytics supports smarter, more informed decisions. 

The seller software you choose will become an indispensable tool for your business, allowing you to capitalize on your Walmart presence. By automating key processes and providing data-driven analysis into your business operations, these tools will ensure that you thrive in the competitive e-commerce environment. 

Key Features to Look for in E-commerce Software for Walmart Marketplace

Selecting the right e-commerce software is crucial for optimizing your business operations on Walmart Marketplace. These software solutions not only help in managing day-to-day operations but also enhance strategic decision-making. Here are some essential features to consider:

Inventory Management

- Real-time Inventory Updates: The ability to update inventory in real-time helps prevent overselling, which can lead to canceled orders and unhappy customers. This feature ensures that your stock levels across all channels are accurate and current.

- Integration with Other Sales Channels: If you’re selling on multiple platforms, integration features that sync inventory across all channels can prevent stock discrepancies and reduce the burden of manual updates. This unified stock management approach maintains consistency and delivers a more reliable customer experience.

Order Management

- Automated Order Processing: Automation in processing orders minimizes mistakes and speeds up the fulfillment process. From the moment an order is placed to when it is shipped, every step is streamlined for efficiency.

- Easy Returns and Refunds Handling: You can’t please everybody! Making the returns and refunds process easy is vital for customer satisfaction. Look for software that simplifies these operations, making it easier for you and more transparent for your customers.

Pricing Tools

- Dynamic Pricing Features: In a competitive marketplace like Walmart, dynamic pricing tools help you adjust prices based on market conditions and competitor actions. This agility helps you maintain an edge in the market.

- Price Adjustment Functionalities: Software that can automatically adjust prices in response to demand changes, stock levels, and competitor pricing helps maintain sales momentum and profitability without constant babysitting.

Customer Relationship Management (CRM)

- Management of Customer Feedback and Queries: A CRM system that captures and organizes customer feedback and queries can significantly improve customer service and satisfaction. This feature allows for faster responses and helps in building stronger relationships with customers.

- Automation of Customer Communication and Marketing: Tools that automate customer communications, like follow-up emails, marketing newsletters, and promotions, not only save time but also help in maintaining regular contact with your customers. Effective communication is key to retaining customers and keeping them coming back!

Utilizing these software features in your Walmart Marketplace operations can transform how you manage your business. Effective inventory and order management will ensure that your operations run smoothly, dynamic pricing will keep you competitive, and robust CRM capabilities drive happier customer engagements. All these factors combined create a powerful ecosystem that can propel your business towards greater success on Walmart. 

Top Walmart Marketplace Software Tools for Ecommerce Sellers

It is hard work breaking into a Marketplace as a new seller. Walmart has stricter guidelines than other marketplaces. They require all prospective Walmart sellers to complete a thorough application process. And there’s all the set up work that building a new store on a new ecommerce platform requires. 

Choosing the right software tool upfront will save you hours of effort and stress. Every software tool offers a slightly different - or in some cases wildly different - set of features and benefits tailored to improve your operational efficiency and competitiveness. Here are three highly-recommended Walmart Marketplace software tools that can transform your e-commerce business. 


- Software Features: DataSpark leverages 14 million+ product insights to offer a comprehensive suite of tools for product research, keyword optimization, arbitrage, and competitor intelligence. It includes features for detailed sales data analysis, instant arbitrage opportunities and customizable data analysis options to fit various business needs.  And it offers a Chrome extension and a Barcode Scanner app to use when you’re away from your computer. 

- Software Benefits: DataSpark empowers Walmart sellers by providing them with the tools to identify potential bestsellers, optimize listings through keyword and competitor analysis, and streamline operations by integrating seamlessly with other platforms. Its automated profitability calculations help sellers manage business finances effectively, ensuring better decision-making and increased sales potential.


- Software Features: SellerActive offers a robust suite of tools focused on price management, centralized inventory control, and comprehensive order management. These features are designed to keep everything from pricing to shipping in sync.

- Software Benefits: SellerActive’s strong suit is maintaining competitive pricing and efficient inventory and order management. By automatically updating prices in response to competitor changes and ensuring that inventory levels are accurate across all sales platforms, SellerActive helps sellers avoid stockouts and pricing errors, thereby maximizing sales potential and customer satisfaction.


- Software Features: GeekSeller specializes in Walmart DSV (Drop Ship Vendor) integration and order synchronization, making it a strong choice for sellers engaged in drop shipping. It provides tools that specifically cater to the needs of Walmart Marketplace vendors, ensuring compliance with Walmart's operational standards and requirements.

- Software Benefits: GeekSeller is tailor-made for Walmart sellers, enhancing their ability to manage orders and fulfillments efficiently, especially for those using the DSV model. The integration capabilities allow for a smooth operations flow, from order receipt to fulfillment and shipping, optimizing the entire sales process on Walmart

Each of these software solutions offers distinct features that will cater to your business’ different needs. Whether you’re looking to expand to multiple sales channels, keep up with the competitors or make your dropshipping process more efficient, these tools provide the necessary functions. You’ll more easily be able to improve efficiency, increase your daily sales numbers, and enhance customer satisfaction and brand reputation. Before selecting the right software for your e-commerce business, consider your specific operational needs and growth goals to ensure the best fit. 


Throughout this post, we have explored the critical role that specialized software plays for sellers on Walmart Marketplace. These tools, specifically designed to optimize operations, enhance customer satisfaction, and boost sales, are indispensable in the competitive landscape of e-commerce.

Investing in the right ecommerce software such as SellerActive, GeekSeller, and DataSpark provides a robust foundation for managing inventory, processing orders, adjusting pricing dynamically, and understanding customer needs and market trends. These capabilities not only streamline daily operations but also offer the strategic insights needed to thrive.

Remember - the right ecommerce software does more than simplify business processes, it opens doors to scalability and growth. In a marketplace as vast and competitive as Walmart's, having these tools at your disposal can be a game-changer, setting the stage for expanded business opportunities and increased profitability. Embrace these technologies to stay ahead in the game, ensuring that your business not only survives but thrives in the dynamic world of online retail.

FAQs About Walmart Marketplace Selling 

What is the application process for new sellers on Walmart Marketplace? 

As we mentioned in the article, the Walmart seller guidelines are much more stringent than, say, Amazon’s. It’s highly recommended that you establish yourself on another platform before you apply to become a Walmart seller. You’ll also need to be prepared with a good amount of detailed information about your business, including the company's legal name, tax ID, and physical address. We share even more details about the process and a step-by-step guide to applying for Walmart Marketplace here

Does Walmart Marketplace allow international sellers to sell on their platform? 

Yes, Walmart Marketplace does allow sellers located outside of the U.S. to sell on their platform, but there are additional requirements and challenges to do so. Sellers must comply with U.S. laws and regulations, including paying taxes and adhering to customs regulations. They also need to manage logistics well to ensure that products are delivered on time and customers don’t complain about long wait times. (If this is you, you may want to consider partnering with U.S. based fulfillment services.) Have a clear strategy before moving forward that addresses plans for maintaining a high level of customer service, and how you plan to be competitive.  

Do any of these ecommerce tools offer customer support for sellers? 

Walmart Marketplace provides detailed support for sellers via the Seller Help platform. Dedicated account managers are also available for larger-volume sellers, or those with specific needs. These resources won’t help you with managing your ecommerce software though. For that, look into the resources available for each product. Some software developers offer online learning hubs, help desk articles and blog content. For Threecolts’ Walmart Seller Products, you’ll find free group workshops on how to use these tools effectively in our Customer Coaching (CuCo) portal.

Browse through and read our other blog posts that are data-driven insights with our very own proprietary data and learn more on Mother's Day trends and best practices, Easter sales, price elasticity of demand, Amazon FBA fee changes, Amazon product title optimization, winter seasonal products, Amazon end of year sales, Valentine’s Day trends and best Amazon fulfillment centers by location and throughput.

Learn with Threecolts

Small group workshops to help you learn, optimize, and grow.