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A Handy Guide to Amazon Best Sellers – The Top Amazon Products to Sell in 2024

Geri Mileva
May 17, 2023
March 26, 2024
Amazon Best Sellers: Top Items to Sell

Amazon, one of the world’s top retailers, is projected to grow even bigger in the coming years. Insider Intelligence forecasts that its global retail eCommerce sales will reach close to $750 billion by this year. Furthermore, the eCommerce retail giant reported that its net sales increased by 9% during Q1 2023, jumping to $127.4 billion from $116.4 billion during the same period last year. This highlights an increase in segment sales not only in North America but also in its international and AWS segments.

In 2000, Amazon launched its third-party marketplace, which enabled small businesses to sell their products on the platform. Its international marketplaces had over 6 million third-party seller accounts registered in 2021. In 2022, the number jumped to 9.7 million global sellers, with nearly 2 million of them being active on the platform. In the same year, approximately 2 million businesses sold on Amazon. 

In its Small Business Empowerment Report published on November 2022, Amazon reported that its US selling partners sold close to 4 billion products in 2021—an average of 7,500 products sold every minute. This resulted in an average sales of approximately $200,000 per seller. In 2022, some of the bestselling categories and products on the platform included home and kitchen products like sheets and pillows, clothing and jewelry, electronics like computers, TVs, and surveillance systems, and beauty and personal care products. 

Which categories or products will likely become best sellers in 2024? How do you determine which products are potentially profitable? What components do you need to assess before putting up a product for sale on the platform? This guide is designed to help you find the best Amazon products to sell in 2024 and how you can leverage such products to rise in the rankings. 

Amazon Retail Trends in 2023 / 2024

Keeping an eye out on Amazon retail trends gives you valuable insights that you can use to scale your business. Doing so also allows you to gain a competitive edge while letting you know how these trends can potentially affect your eCommerce business. Lastly, following trends, such as product trends, can give you an idea of what the landscape might look like in the future. This can help you uncover more potentially profitable products or new growth opportunities, shed light on changing consumer behavior, and have a better understanding of the competition. 

With that said, below are some of the key trends to focus on this 2024:

  1. The growing popularity of native Amazon products 

Native Amazon products like Kindle readers and Echo smart speakers will highlight the platform’s move to integrate its products to enhance efficiency and provide better customer experiences. Furthermore, the eCommerce giant will likely make use of its unique ecosystem to entice more consumers to dive deeper into its sales funnel.

  1. A focus on sustainability 

Amazon has a growing focus on sustainability efforts. This is in line with consumers’ growing need for more sustainable options, which include product packaging. In the last five years, a 71% increase was seen globally in searches for sustainable product options. Additionally, more and more consumers are opting to engage with sustainable businesses, according to the same report. To promote sustainability on the platform, Amazon is working toward using 100% renewable energy sources by 2025 to power its operations. Moreover, since 2015, it has eliminated 1.5 million tons of packaging and has shipped over 370 million Climate Pledge Friendly products to consumers in 2021. 

  1. Rising competition 

It’s likely that retailers will be seeing more competition on the platform in the coming years. This is fueled by the belief of 84% of brands that selling on the platform can help them acquire more customers. Moreover, 61% of brands want to leverage their relationship with the platform to expand their reach. 

How to Find Products Worth Selling on Amazon in 2024

How to Find Products Worth Selling on Amazon
How to Find Products Worth Selling on Amazon

Given the sheer amount of competition, figuring out which products are worth selling on Amazon can be tricky. However, finding products with great selling potential isn’t impossible. The key here is to find a product to sell that’s relatively affordable while still allowing you to make a profit. 

What Sellers Need to Know Before Selling on Amazon

While selling on Amazon can be a potentially rewarding venture, there are some key points you need to know before jumping the gun.

  1. You’ll be up against a lot of competition—especially if you’re selling products under a popular category. That’s why you must know your niche first and work on building your online presence. Doing so helps your business stand out and offer products with a sizeable demand without all the competition. 
  2. Figure out which products you’ll be selling. Identify best-selling products and potentially profitable niches. Conduct research and assess a best-selling product’s price, reviews, seasonality, and size. Who are the target audiences of these best-selling products? What pain points do they address? 
  3. You need to have a business model ready. What sales channels will you be using? Will you be using your own website, selling directly on Amazon, or both? What about shipping? 
  4. It’s not 100% free. There are several fees to take note of when you become an Amazon seller. For instance, if you sign up for its FBA program, you’ll shoulder fees for order fulfillment, storage, and optional services. Moreover, depending on the selling plan and types of products you’ll be selling on the platform, you may encounter fees such as subscription fees, selling fees, and shipping fees. 
  5. Your products should have a unique selling point (USP). If your product doesn’t have a USP, it’s likely that your target audience will switch to your competitors. Your USP could be a more robust warranty or better after-sales service. You can ask for customer feedback to help you identify USPs or gaps that you can address by improving your offerings and services. 

Practical Tips on Finding the Right Products to Sell on the Platform

  1. Research popular products on Amazon. Start by looking for best-selling products for your selected product category. From there, explore the main category’s sub-categories to find a suitable niche. Aside from browsing the platform’s bestsellers list, you can also look for similar products under the “Customers also bought” section. Use tools like Google’s Keyword Planner to identify products with high search volume, which helps indicate demand. 
  2. Identify any gaps in the market. Do so by using an Amazon arbitrage software like Threecolts’ TacticalArbitrage. It performs online arbitrage and gives you an in-depth analysis of the competition, helping you find profitable products easily. Alternatively, you can look for products that don’t have a lot of competition. Using Amazon’s search bar, for example, looking up “coffee makers” yields over 2,000 results. However, if you search for “propane coffee makers for camping”, this gives you 160 results. If you opt to sell the latter, you’re not only filling in the market gap but you’re also up for less competition, which may help increase the likelihood of your product becoming a bestseller. Plus, you get the added bonus of having a product that leverages a more targeted keyword.  
  3. Implement the right pricing. Expensive products may make it harder for consumers to make a purchase, while inexpensive products will likely be associated with subpar quality. Using a smart repricing tool like Threecolts’ SmartRepricer lets you leverage advanced algorithms and real-time data analysis. This allows you to implement competitive pricing and optimize your sales and profits. 
  4. Read product reviews on Amazon to get further insight. When checking reviews, the volume of reviews is often a good indicator of the market’s saturation. More reviews point to a saturated market, while the lack of reviews may indicate a lack of demand for a particular product. Furthermore, reading reviews can help you identify potential gaps in the market. For instance, by reading about the pros and cons of a certain product, you can identify what it’s lacking. You can then use these insights to better position your product to address your target audience’s pain points. 
  5. Explore Amazon. Amazon itself is a valuable resource for finding profitable products to sell in 2024. For instance, its “Amazon Hot New Releases” section gives you an idea of the platform’s bestselling new and future releases. You can identify new products and assess their performance to see if they’re a good potential product that you can sell. Amazon also has a “Product Opportunity Explorer” tool that you can use to generate new product ideas. It works by understanding consumer search and purchase behavior. Through it, you can discover what Amazon customers are searching for and how they’re searching for said products, as well as how you can meet this demand. Lastly, Amazon has a “Movers & Shakers” list that’s updated hourly. It shows you the platform’s biggest gainers in terms of sales rank in the past 24 hours. This page also shows you a list of trending products, including their previous rankings and how much their sales ranks have increased in the last 24 hours. 

Characteristics of Profitable or Good Products to Sell + Product Ideas

To come up with a profitable product to sell, you should consider the following:

  1. Size 

The bigger or heavier the product is, the higher its logistics costs would potentially be.

  1. Price 

Putting a lower price tag on your products may seemingly help them sell quickly. But it may actually have the opposite effect, as lower-priced items can become unprofitable when you factor in shipping and storage costs. On the other hand, higher prices may prevent your target audience from making a purchase. This is why it’s crucial that you strategically price your products in such a way that it makes them more accessible to customers while also allowing you to earn healthy profit margins.

  1. Marketability 

Aside from selling evergreen products, or products that are sellable throughout the year, you also need to consider how you’re going to market your products. For instance, it’s a good idea to sell products that you can market visually, such as through engaging images or videos and compelling text. To ensure that your content adds value, you can highlight your products’ benefits or use your photos to serve as visual guides. 

It’s worth noting that the best products to sell on the platform will depend on factors such as your business models, target audience and products they’re searching for, and your business goals. As of writing, some of the most popular products on the platform based on the Amazon Best Sellers list include:

  • Clothing, shoes, and jewelry – Clogs, loafers, short-sleeve t-shirts, and underwear
  • Kitchen & dining – Tumblers, kitchen scales, air fryers, slow cookers, and food storage solutions 
  • Appliances – Ice makers, mini refrigerators, and portable washing machines 
  • Electronics – Apple AirTags, Fire TV Stick streaming devices, Echo Dot smart speakers, and Apple AirPods

2024 Amazon Best Sellers

How do certain products become best sellers on Amazon? Amazon’s Best Sellers Rank (BSR) is a key indicator of a product’s performance on the platform. A lower BSR translates to better sales. For instance, if a product is ranked #3, then it has much higher sales compared to a product that’s ranked #150. Note that BSR applies to products in a product category. Amazon doesn’t have an overall BSR showing how your product ranks against all other products on the platform. This means that it’s possible for products listed in multiple categories to have different BSRs. 

Determining how the platform calculates its BSR can be tricky, given that Amazon doesn’t exactly reveal how it calculates a product’s BSR. However, one Amazon article sheds light on which factors contribute to BSR rankings. These include data on sales volume over time, recent sales, and all-time sales or historical sales volume. It’s also worth noting that a product’s BSR ranking isn’t affected by the number of page views and customer reviews. Furthermore, its ranking information can vary depending on the Amazon marketplace it’s listed on. For instance, a product that ranks #1 in the US might have a lower ranking on other Amazon global marketplaces.

Product Categories with Items That Have Great Sales Potential

Amazon has a whole host of popular product categories. Selling products under these categories can be a double-edged sword—while you can potentially sell more products, it’s also highly likely that you’ll come across a lot of competition. Some of the leading categories on the platform include Home and Kitchen, Beauty and Personal Care, Electronics, and Pet Supplies.

These categories hold a market share ranging from 13% to 35%. The primary driver of a category’s popularity is consumer demand. For instance, Home and Kitchen commands a sizeable market share because almost every consumer needs home or kitchen products. 

Top Amazon Products in 2023 / 2024 and Why They’re Popular

Top Amazon Products and Why They’re Popular
Top Amazon Products and Why They’re Popular

The products under the categories below are some of the platform’s most popular products. These products are considered profitable for the following reasons:

  • High demand
  • Little to no competition 
  • Evergreen products or have low seasonality 
  • Easier to manufacture or are smaller items
  • Have the “right” price point and make good use of Goldilocks pricing—striking the right balance between low and high prices

Moreover, factors such as a product’s search volume, average revenue, average price, and best sellers rank can influence how a product becomes a best seller on the platform. With that in mind, below are some of the best Amazon products you can sell in 2024. Note that the products indicated below are ranked as best sellers (Amazon US Top 5 items based on sales) as of writing and may be subject to change:


  1. Apple AirTags
  2. Fire TV Sticks with Alexa Voice Remote
  3. Apple AirTag 4-pack
  4. Apple AirPods Pro 2nd gen
  5. Fire TV Stick 4K Max streaming device

Pet Supplies

  1. Earth Rated dog poop bags
  2. Purina Fancy Feast Seafood Collection (wet cat food, 24 cans)
  3. Fresh Step cat litter
  4. Dr. Elsey’s Premium Clumping cat litter
  5. Amazon Basics dog and puppy pee pads

Home and Kitchen Accessories

  1. Hotel Luxury bedsheets, queen-size sheet set
  2. TERRO T300B liquid ant killer
  3. LuxClub 6-piece bamboo sheet set
  4. Amazon Basics lightweight bedsheet set
  5. Flexzilla garden hose

Games and Toys

  1. LEGO Icons Orchid artificial plant building set
  2. VISTOP non-slip splash pad
  3. Aqua 4-in-1 Monterey hammock
  4. Pokémon TCG assorted cards
  5. PartySticks glow sticks

Books and eBooks

  1. The Legend of Zelda Complete Official Guide
  2. There Are Moms Way Worse Than You – Glenn Boozan
  3. Beyond the Story: 10-Year Record of BTS – BTS and Myeongseok Kang
  4. Happy Place – Emily Henry
  5. Oh, the Places You’ll Go – Dr. Seuss

Beauty and Grooming Products

  1. Mighty Patch Hydrocolloid Acne Pimple Patch
  2. essence Lash Princess mascara
  3. Mielle Organics rosemary mint scalp and hair strengthening oil
  4. PanOxyl acne foaming wash
  5. Neutrogena makeup remover

Sports and Fitness Products

  1. Amazon Basics neoprene workout dumbbells
  2. IRON FLASK sports water bottle, 40 oz.
  3. Rainleaf microfiber towel
  4. Amazon Basics high-density round foam roller
  5. Fitbit Charge 5 health and fitness tracker


  1. Crocs classic clogs for adults
  2. Gildan men’s crew t-shirts
  3. Carhartt men’s short-sleeve pocket t-shirt
  4. Hey Dude women’s lace-up loafers
  5. Travel compression bags

Outdoor Essentials

  1. POWERLIX sleeping pad
  2. Dickies Men’s Dri-tech moisture control socks
  3. Band-Aid flexible fabric adhesive bandages
  4. VIFUUR quick-dry aqua socks
  5. Russell Athletic men’s cotton blend tees

Health and Household/Wellness Products

  1. Amazon Basics 48-pack AA batteries
  2. Physician’s Choice Probiotics
  3. Amazon Basics 36-pack AAA batteries
  4. Bounty QuickSize paper towels, 8 family rolls
  5. Optimum Nutrition 100% whey protein powder

It’s worth noting that aside from keeping an eye on these Amazon bestsellers, it’s also equally important to pay attention to Amazon’s list of restricted products. Selling restricted products, such as alcohol, tobacco and tobacco-related products, and animal and animal-related products, on the platform can result in you being suspended or stripped of your selling privileges. You can check out the full list of restricted products here.


Finding the right products to sell on Amazon can be challenging. You’ll need to look at current and emerging trends to gain market insights, identify potential gaps within your niche, and learn how you can position your business and products to better address your target audience’s pain points. By knowing the top Amazon products to sell in 2024, you can use this information as a starting point for growing your business. Using a marketplace management platform like Threecolts gives you access to a range of software solutions designed for eCommerce channels like Amazon. Threecolts offers a range of applications such as SmartRepricer to automate pricing and SellerBench for better profit recovery tactics. 

Discover how Threecolts’ smart solutions can help your eCommerce business become more agile while helping you lower costs and expand your reach. Register for free today to start optimizing your business and grow it your way with Threecolts.