Carrying more than 12 million products, Amazon is one of the largest online marketplaces in the world, with multitudes of shops offering different things in numerous variations. As such, identifying which product will make your business as an Amazon Seller stand out can be difficult and time-consuming.
Thankfully, there are easier ways to find profitable products to sell, and they’re backed with data-driven insights that ensure your choices are poised for success. With eCommerce tools like Threecolts, you can navigate Amazon faster and discover the sales potential of a product in a few clicks, regardless of its category.
This helps you identify the best products to sell during a particular period, helping your business thrive every year. In this article, we'll learn all about the products we recommend FBA sellers focus on this year. We'll also cover the sourcing options, marketing and promotional strategies, and other essential information you need to know before selling on Amazon in 2023.
While considering seasonal shifts when choosing items to sell is a good way to drive sales, you can also focus on all timeless products to stay profitable all year round.
Here are the potential bestsellers in 2023 based on Amazon’s current bestsellers list.
Twenty-seven percent of Americans work remotely as of 2023. Help enhance their experience by offering these cool work-from-home essentials:
Laptop stands are among Amazon’s bestsellers in the Laptop Accessories department. They come in various sizes and materials. The ideal variation fits 10 to 15.6-inch laptops, regardless of brand.
Adjustable laptop stands also sell well on Amazon. This could be a better variety as it lets users set up the product in a way that’s most ergonomic for them, and it’s more portable.
This product lets users configure their workstations. The desk’s height can be raised or lowered, allowing remote employees to have regular and standing desks. However, selling this product has some pros and cons.
An adjustable desk is large and heavy, affecting your FBA fees. However, since stocking it takes up more space, it may be wiser to let experts handle it. Amazon’s fulfillment centers have ample storage spaces for these types of products.
Many MacBook users are fond of customizing their devices, making MacBook cases a popular Amazon product. You can offer a complete set, which includes a shell case, keyboard protector, screen protection, and storage bag.
Privacy screens are an essential accessory for remote workers who stay in coffee shops, coworking spaces, or any other shared space.
Remote workers on the go would love a good-quality laptop sleeve. Offer the product in various colors and sizes to sell it to many customers.
This duo allows remote workstations to have more sophisticated configurations. You can offer either a membrane keyboard or a mechanical one; the latter is usually pricier but more customizable and great for keyboard enthusiasts. If you sell a mechanical keyboard, consider adding keycaps to your merchandise, as it’s also a trending 2023 product.
Since remote workers often go on video calls, they will benefit from good-quality headsets and mics. Wireless earbuds are also an option for those who prefer lightweight devices.
With TikTok recipes influencing consumers’ everyday meals, certain kitchen appliances are becoming more popular. Consider these top products for your Amazon FBA store.
Air fryers soared in popularity over the last few years as consumers became increasingly health conscious. Many brands offer this bestseller, so pick one that’s trustworthy but fits your target market’s budget.
If you want to sell something light and small, look into personal blenders. They’re cheaper and easier to use than traditional heavy-duty blenders but just as versatile.
This appliance can be targeted toward renters, college students, and tiny-home owners who love making their own coffee.
This is another must-have for coffee lovers. It’s light and handheld, making it ideal for customers with a small kitchen space.
An immersion blender is an essential tool for people who make homemade purees, sauces, and dips.
Beauty influencers continue to start new beauty trends, encouraging their followers to try the latest products and beauty hacks. Offering the following beauty and personal care items may increase your traffic and sales.
A good old mascara is always handy for those hesitating to get eyelash extensions. Drugstore mascara brands are among the bestsellers on Amazon in the beauty and personal care category, so focus on those with good reviews.
Lash clusters are another alternative to pricey eyelash extensions. These are smaller pieces of false lashes people use to emphasize or extend only certain parts of their eyelashes. They are easier to apply than an entire strip of falsies, explaining why they’re so popular.
Pimple patches are an incredible beauty hack since you can put makeup over them, allowing you to hide your imperfections without as much concealer.
Facial serums rose in popularity thanks to trusted dermatologists and cosmetic surgeons spreading skincare knowledge on social media. Serums hydrate the skin, preventing premature aging.
Beauty and self-care for moms are now more normalized, so maternity skincare products like stretch mark creams and soothing oils have been selling well on Amazon.
Whether a sport or any physical activity is done in the metaverse or the real world, it consumes a lot of energy, so players will need certain essentials to boost their enjoyment. The best products to sell in the sports and outdoors category are:
This type of water bottle is now everywhere, so capitalize on this trend either by creating your own brand of insulated water bottles or reselling a popular one.
People who exercise at home are constantly looking for a nice pair of dumbbells. However, take note that this is a heavy product, so it will impact your FBA fees.
Recovery is essential after working out. You can sell good quality and affordable foam rollers to encourage more people to practice proper recovery techniques after exercising.
Ice packs are great accessories for people who engage in outdoor activities or sports during the hot weather. They can also be beneficial for soothing sports-related injuries.
Selling this product can drive business growth as pickleball is one of the trending sports in 2023.
This is another ideal accessory for outdoorsy people and athletes.
You can target campers, RV dwellers, and road trip enthusiasts with this product.
Bathing suits are resort wear that aren’t just popular in summer—they’re popular all year round. Potential top sellers in this category include:
This type of swimwear is preferred by women who are conscious of their bellies and want extra coverage.
This timeless classic will always be in demand.
This is another option for women who want more belly coverage and an illusion of a slimmer figure.
Selling a complete set helps shoppers save time searching for matching swimsuit pieces.
Coverups can be worn not only at the beach but anywhere with the right outfit. You can offer them in various materials, like cotton, mesh, or crochet.
A button-down beachwear can also be worn anytime and anywhere.
This is another timeless piece for men.
These clothing pieces have lightweight fabrics and various designs, making them classic attire for men who love going to the beach.
Chino pants are great for men who want to look stylish and comfortable during the warm weather.
The lightweight and breezy linen is also great for men who want to stay comfortable in style.
DIY Home renovations and room makeovers often go viral on TikTok. Inspire your customers to spruce up their spaces by offering these home décor and essential products.
Putting throw pillows on couches instantly makes a space cozier and more inviting.
Bathroom rugs are aesthetically pleasing and practical. Go for materials like microfiber or memory foam for easy washing.
This product is inexpensive, easy to install and remove, and perfect for renters.
Artificial greenery suits homeowners who want organic elements in their spaces but don’t have a green thumb. Consider garlands, potted plants, succulent plants, and flowers.
Classy and elegant picture frame sets make beautiful and minimalistic home decorations.
To those who need extra sleep every morning or work the night shift, blackout window shades do the trick of helping them stay asleep even when the sun rises.
Books remain popular sources of entertainment for many. We’re not talking about e-books either; tons of physical books still make it on Amazon’s Best Sellers Rank (BSR) list.
Selling books can be lucrative thanks to a potentially huge profit margin. You can order books in bulk for a dollar each and sell the copies on Amazon for up to 1000% of their wholesale price.
Check out these book genres to make it big as an Amazon bookseller:
Books by famous romance authors like Casey McQuiston, Ali Hazelwood, Tessa Bailey, and Christina Lauren can have readers flocking to your store.
Many fantasy novels are recently trending on TikTok. Check out the works of bestselling authors like Rebecca Yarros, Leigh Bardugo, T.J. Klune, and V.E. Schwab to get an idea of what readers look for.
Timeless classics by Jane Austen, George Owell, Agatha Christie, and others will always be in demand.
Children’s classics like Harry Potter and Percy Jackson are always sold out in physical stores, so offering them on your Amazon store can also boost your sales.
Aside from browsing Amazon’s Bestsellers List or trending products, you can also use the following strategies to develop a more unique but solid product idea.
You don’t have to sell the same exact products that dominate the bestsellers list during this period. You can still make use of trends by looking for popular but less competitive products. Check out customer reviews to determine if some products that belong to the same categories as the ones listed above have lower competition. A small number of good reviews often suggest lower competition, which presents an opportunity for you to sell the product with improved listings, photos, and overall marketing.
Amazon Seller Central offers tools for tracking sales and other metrics. The Brand Dashboard lets you view your account health, sales reports, performance metrics, and other crucial analytics. You can also download the Amazon Seller Health Guide, which offers great tips on being a successful Amazon seller.
Aside from Amazon's native seller tools, you can leverage third-party eCommerce solutions to monitor reviews, returns, and customer queries. These metrics can help you determine what customers are looking for and are unhappy with.
Consider these tools:
This Threecolts solution has a robust support suite that seamlessly integrates with Amazon and other established online marketplaces. It also connects with messaging platforms such as Slack, Messenger, and WhatsApp.
Using Onsite for your Amazon business lets you create a support landing page where you can provide resources such as FAQs, user guides, and how-to videos. You can also communicate directly with your customers from the Amazon orders page.
The other benefits of Onsite include accessing order information from support tickets, enhancing your credibility through a dedicated support landing page, and guaranteeing enrollment to Amazon’s Product Support Program. If you run a store on multiple online marketplaces, Onsite can unify all your support tickets in one inbox and set up powerful integrations and automation tools for your stores. Onsite can also customize its solutions for any of your support needs.
Jungle Scout offers solutions for product research and managing your Amazon store. You can track the items trending in any category with Category Trends, Jungle Scout’s product research feature. It analyzes the performance of various item categories using historical data, helping you identify which product to sell for a particular period.
You can also explore Product Database, which holds vital information about more than 475 million Amazon products. This tool can help you develop product ideas based on an item’s demand, competition, ratings, reviews, and more. You can see how customers feel about a particular product to better determine if it’s something that will sell well.
Helium10 is an Amazon seller software program with tools for product research, analytics and reporting, marketing, and more.
Xray, one of Helium 10’s product research tools, generates insights into a product’s review count, estimated sales, revenue, bestseller rank, and FBA fees, helping you gauge its profitability over a particular period or season.
You can also use Seller Assistant, Helium 10’s Amazon feedback software, to track your products' reviews. It allows you to effortlessly invite buyers to review your products, including customers who purchased an item four to 30 days back.
Amazon offers a tool for monitoring customer reviews and purchasing behavior. The Product Opportunity Finder generates analytics reports for popular products across various niche markets, covering ratings, seasonality, launch dates, search volume, growth, and more.
Stay tuned for new products with Amazon’s Hot New Releases page. Monitor how these new offers perform and check if any of them is also something you can sell.
There’s a lot to learn from businesses that have already established themselves successfully on the platform. Whatever you’re thinking of selling, do a competitive scan of these larger businesses and see how their strategies, listings, and choices might be able to guide you.
When you’ve finally conceptualized a profitable product to sell in 2023, ensure a smooth process with these tips.
You have countless options for sourcing your products, depending on the item you've decided to sell. For example, if you want to resell an existing product, you can browse online directories or listings to find a supplier that fits your specifications and budget.
If you want to create a product from scratch, Amazon Handmade may be the right program for you. This platform targets artisans selling handcrafted items. You can start with small batches of your handmade product to keep your operations manageable. One significant advantage of creating a product from scratch is its perceived higher quality and potential to stand out, allowing you to price them at a higher premium.
Another option is dropshipping, a business model for those who don’t want to keep any inventory. When a customer places an order, you buy the item from a third-party seller who then ships it directly to the customer. In other words, you act as a middleman between the customer and the seller. This business model allows you to offer a vast selection of products without buying stock and paying FBA fees.
Print-on-demand (POD) is another cost-effective business model. In this case, you only print designs on products when a customer orders them. POD makes the most sense if you create custom designs that can be used on items like pillows, shirts, and notebooks.
Lastly, if it applies to your product idea, consider partnering with a manufacturer on sites like Alibaba and Thomasnet. Get quotes from multiple manufacturers and order a few samples to test their products’ quality. Once you’ve found the manufacturer that’s right for you, consider having a backup supplier to keep your inventory stocked if something goes wrong with your primary manufacturer.
Optimize your listings when you're ready to sell to boost searchability. Make sure to be consistent when you’re crafting these parts of a product listing:
Optimizing your listings helps your products become more visible to Amazon’s 300 million active customers.
Amazon’s eCommerce support offers tools for all your operational needs, such as payment processing, collecting customer feedback, running promotions, and A/B testing product pages.
Keep track of your product’s performance through the Brand Dashboard and monitor the BSR list to stay updated on potentially trending products. If you use third-party eCommerce tools, you can monitor your business from there and engage with your customers in one place.
You can market your Amazon FBA products in various ways.
Sponsored Products are cost-per-click (CPC) ads that boost a product listing on Amazon by showing your product to your ideal customers. It's also cost-effective because you only pay when a customer clicks on the ad.
If you run your own brand, Sponsored Brands can target potential customers through ads that appear in relevant Amazon search results. They're also CPC ads that only charge you money when customers click on them. However, ads by Sponsored Brands include a headline, logo, and up to three products at the top of the search results page, allowing you more opportunities to stand out and generate interest.
A Lighting Deal is a time-sensitive promotion applied to products on Amazon's Today's Deals page. You can also see them during Prime Day, which offers deals exclusively to Prime members. Creating Lightning Deals can drive sales by evoking a sense of urgency, thanks to its time-sensitive nature.
If your target audience frequently uses social media, marketing your product on their preferred social channels can help increase brand awareness and sales. Create content that appeals to your audience to drive engagement to your Amazon store. You can also consider influencer marketing to tap their established followings on your chosen social media platforms.
Before wrapping up, let’s go over the risks you can avoid when choosing a product to sell on Amazon FBA. While it’s important to know the best practices to set your business up for success, avoiding these potential pitfalls can make your selling experience smoother.
Perishable goods may spoil during shipping, presenting certain risks. It’s safer to choose products that don’t have short shelf lives and can maintain their quality from sourcing to delivery, even if shipping were delayed due to uncontrollable reasons.
Products with a low-profit margin aren't worth selling because raising prices isn't feasible. Customers may avoid them if they're priced higher than the average, leaving your inventory overstocked. This mistake can cost you unnecessary storage and removal fees.
Heavy and bulky items are difficult and expensive to ship. They may also incur expensive FBA storage fees because of the space they may take.
Selling only highly competitive products, especially as a new seller, can negatively impact your listing’s searchability. More known and established sellers will very likely rank higher in search results, which can significantly lower your listing’s chances of being seen.
Unless you're an experienced seller who is very knowledgeable about these types of items, steer clear of them and focus on products that are easier to handle in case potential customers ask about them. Defects in complex items or electronics may result in issues you’re not able to address, or even added costs.
You can only sell a patented or trademarked product if it is yours or you are a certified reseller.
Although you can get approval for restricted products or categories, avoiding them altogether saves you more time, effort, and money at the end of the day.
The year 2023 presents Amazon as a landscape flourishing with business opportunities. The leading online marketplace's vast customer base is on the lookout for the hottest products. Capitalize on this year’s trends and demands by aligning your products with them.
Keeping up with trends can help bring attention to your store, build customer loyalty, and bring more conversions. Amazon FBA is an excellent program for business owners, whether you’re a seasonal entrepreneur, artisan, or designer. It expertly handles all your inventory-related and customer service tasks, allowing you to focus on driving personal and business growth in 2023 and beyond.